Mentoring, Leading, and Pulling the Right Levers to Build a Highly Creative Firm I Dale Bornstein, M Booth

Dale Bornstein, CEO at integrated marketing firm M Booth, reveals the factors that made her a compassionate leader and how she finds her own mentors in the pressure-filled industry of integrated marketing. “Integrated marketing is a really cohesive approach to pulling the right levers in the marketing mix in the right ways for the most impact,” says Bornstein. In order to operate a fast-moving, award-winning agency, Bornstein has embraced several leadership lessons obtained during her adventures, which she details in this episode.

Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield