#3/5 David Mattin – „The point of differentiation will be what you bring“

In STRAT TALKS episode 5 David Mattin, futurist and founder of New World Same Humans, spills the beans on his trend discovery journey, giving us a backstage pass into his world of research and foresight. Davis also shares insights on the latest AI developments and his recent experiments with AI tools. From the nitty-gritty details to practical use cases for strategists in agencies, he's got the scoop on how AI is reshaping the game. But that's not all – David takes us on a time-traveling adventure into the future of trend discovery and foresight. It's not just predictions; it's a roadmap for brand planners and strategists to navigate the trends of tomorrow.

David Mattin is an internationally recognised futurist and the founder of New World Same Humans, a weekly newsletter on trends, technology, and our shared future that goes to over 25,000 readers. He works with leaders inside a range of household-name organisations to help them understand and respond to emerging technologies, consumer shifts, and innovation opportunities. David sat on the World Economic Forum’s Global Future Council on Consumption, and is author of the book Trend-Driven Innovation, published by Wiley.

https://www.gwa.de/ https://www.gwa.de/impressum/