e007- "How AI and Video Will Change Sales| Ed Bilat and Sahir Pandhare with Bill Ball, Director of Learning and Development at DISYS

Bill plays a strategic role not only in role-based development, but how people, systems, and departments can positively impact the success of the Sales teams, and ultimately their companies.

He believes salespeople come to work every day to be successful in their role, and there is an opportunity through architecture to enable their roles in a meaningful way.

WHAT YOU WILL LEARN IN THIS EPISODE:

• How to use Storytelling in Sales
• How to build Storytelling Sales library within your company
• How AI and Video Will Change Sales

SHOW NOTES

[01:03] Welcome Bill

[01:09] Introducing co-host, Sahir

[01:26] Business success stories that inspire Bill

[01:58] Creating a Coaching culture within the organization

[03:52] Call recording as game films

[05:08] Gary Milwit story

[06:50] Working as a group

[07:50] Creating a sustainable system (library of stories)

[08:51] Sport and sales analogy

[09:00] How Bill got into sales

[13:46] Learning to be brief and specific

[15:25] Speak and write in bullets

[16:33] Tailoring messages

[17:16] The importance of mentors

[17:49] Expanding your network

[18:15] Self-development

[19:00] Taking a cue from your network

[19:30] Education and learning

[20:13] Learning and development

[20:20] Digital Intelligence Systems

[22:18] Institutional knowledge

[23:33] How storytelling affects sales

[24:34] Behavior change

[25:05] Customer

[25:56] Neuro-coupling phenomena during

[26:44] Encouraging salespeople

[27:32] Talent

[27:37] Environment

[28:24] Compensation and incentives

[29:23] Pipeline review

[30:48] Sales trends to watch out for

[31:19] The role of Videos and AI

[33:19] new Prospecting models

[33:33] The art of storytelling for Bill

[34:14] Contact info

Show transcript

Ed Bilat :

00:31 Hello, this is Ed Bilat Joining me today is Bill Ball, the director of learning and development. of digital intelligence systems. Bill Is also a founding member of sales enablement society and he's very passionate about sales talent management, sales enablement, and sales effectiveness. Bill plays a strategic role load on them in the role of the development, but how people, systems and departments can positively impact the success of producers and ultimately are companies deal with. Welcome to the show.

Bill Ball:

01:05

Hey, thanks for having me.

Ed Bilat :

01:06

Absolutely great to have you on the show. I will be joined today by Sahir Ponderay is my co-pilot and the cohost as well here in Ottawa today. Bill, I'm thrilled to have you on the show. Thank you for joining us. We would love to hear your story, but before we do this, I will ask you all a traditional question. What type of business success story inspires you and why?

Bill Ball:

01:30

So I thought about this and there are quite a few entrepreneurial stories that excite me, but I thought one that maybe I was a part of where I wasn't the ultimate success, but I was really proud to be a part of it is something that I thought I would share.

Ed Bilat :

01:43

Sure.

Bill Ball:

01:44

Great. So most businesses from a sales standpoint strive most modern businesses, and I'm throwing this out as not just a shared truth among sales organizations, but I think it's probably a universal truth at this point that many sales organizations are striving to have a coaching culture of some kind. So late two thousand I was working for an organization where we had one. We were really proud of it. You know, the job market at that time I think helped us a little bit where we had to people with greater tenure who are willing to...