Sticky Brand Lab Podcast

What does it take to stand out, so you get noticed for all the right reasons in virtual meetings like Zoom, Microsoft Teams, and other video conferencing platforms? And is what you don’t say more important than what you do say? These are just a few of the questions co-hosts Nola Boea and Lori Vajda set out to address is this episode. And their recommendations for how you can have better engagement, more memorable virtual interactions and make a strong first impression might just surprise and help you get the recognition you deserve.

Thanks for Listening!

Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

• Why the recommendations for how to show up on virtual meetings is all wrong.
• What is digital body language?
• How, in the world of virtual communications, nonverbal cues often speak louder than our words.
• The 7 of the most effective tips for using non-verbal communication to make a strong impression on virtual meetings.

Key points Nola and Lori are sharing in this episode:

(3:14:47) What conventional wisdom about virtual meetings is missing and how science says we should behave on video conferencing platforms.

(6:25:15) Three tips essential tips you should be doing before you even show up on a virtual meeting.

(10:37.38) When you’re looking into the camera, where exactly should your eyes be looking? Most people get this wrong, which is why tip number 4 is do important.

(17:39.45) Non-verbal cues for the small video screen that will help you appear confident, engaging and likable.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Sign up for our newsletter and never miss another podcast episode

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

If you’re unhappy with the work you’re doing or the career you’re in, creating a side hustle could be the perfect solution. But what if you aren’t sure what kind of business to start or what work lights a spark in you? Lori Vajda and Nola Boea explore the search to find your purpose with their guest, the indomitable and creative CEO and Founder of NRW Designs, Natalie Westenscow.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Discover how to find your purpose and create a business you love. Come have a listen!

In This Episode You’ll Learn

• Why you don’t need to focus on ‘finding’ your passion, but rather shift your focus to look for the continual pattern of the thing(s) that you do effortlessly and seamlessly.
• How to fight the negativity that arises with self doubt.
• The two different schools of thought for pursuing your passion and which leads to more happiness.
• The importance of pricing your services to match the value you offer.

Much of the advice on the pursuit of passion to be centered on “focusing on what you love”. But there is another school of thought that says you should “focus on what you care about.” And as Lori and Nola discovered when talking to guest Natalie Westenscow, when you tap into your natural creativity, (and yes, we all have creative energy) and match that with what you care about, you unleash a different kind of energy. An energy that pushes you to live your purpose.

(4:33.58) This could be the best advice for someone who finds themselves in a career or job doing something that they're not that interested in.

(7:27.50) A simple yet motivating strategy when your spark hasn’t yet caught fire.

(10:07.36) The incredible way making over spaces is actually a metaphor for life.

(20:55.23) A powerful link between tapping into your creative energy and pursuing your passion business.

(25:00.44) They saw the universe works in mysterious ways and after this story, we believe.

Resources

This episode was supported by: Be-YOU-nique

NRW Designs - www.NRWdesigns.com

Podcast Transcript – https://www.stickybrandlab.com/podcast

Don’t be afraid to walk away from what is no longer serving you. That’s just one of many inspiring messages Lori and Nola learn from their interview guest, Casandra “Coach Cass” Henriquez. And she should know. Coach Cass walked away from two profitable coaching practices before falling in love with love, and turning it into her third and most successful business as a dating coach.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Let’s get into this week’s episode!

In This Episode You’ll Learn

• Why some endings are necessary in order to find the thing you love doing.
• How using your own experience can lead you to creating a business you love.
• When a dream is delayed, it doesn’t mean it’s denied. It doesn’t mean it is not going to happen.

Having the courage to stand up and ‘end’ anything you’ve started is difficult, even when the evidence is staring you in the face. As we learned from our guest, mompreneur Coach Cass of Inspire Many, when you have the faith to leave something that is not serving you, you create the opportunity for something wonderful to emerge. Setback is a setup for a comeback.

(3:01.33) The catalyst for more and more people leaving corporate America and starting their own business.

(5:11.22) Asking yourself this one question can lead you to discover the side hustle that’s right for you.

(8:02.25) How to turn your own successful experience into a profitable side hustle.

(16:30.38) Hear how this mom boss turned a negative experience into an opportunity to model empowerment for her daughter and other little girls.

(22:54.46) This one emotion, more than any other emotion, can give you the most helpful insight into creating your business.

Resources

This episode was supported by: Be-You-Nique

Consultation offer regularly $597 see our launch specials for details

Podcast Transcript – https://www.stickybrandlab.com/podcast

More self employed moms are forging their own career paths than at any other time in our country’s history. In fact, this group of pioneering women represent 45% of all U.S. business owners. So Lori and Nola decided to take a deeper look into why some women decide to make their dream of opening their own business, a reality. To do this, they asked three successful mom bosses to share what made them decide to take the leap to entrepreneurship. Their answers are surprising and might just encourage you to start your own business.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Let’s dive into this week’s episode!

In This Episode You’ll Learn

• How to use persuasion to create a job position better suited to your interests
• When you strive to make your work environment better and more efficient for yourself, you start to tap into your own creative desires
• Why entrepreneurship is often just an extension of what you already know and love doing

Mompreneurs are an impressive group of women both for their innovative ways of working and their desire to shatter expectations. Because the growth of mom bosses is still relatively new, Nola and Lori decided to cultivate a panel to share their pivotal moments for deciding to take the leap into entrepreneurship. Hear how being an entrepreneur lets you do what you love and get compensated for it, in both dollars and satisfaction.

(4:08.74) Why women intuitively seem to come up with ways to make things better, more efficient, and more rewarding.

(8:26.80) The number one reason corporate America is losing talented women. Here’s a hint...it’s not related to pay.

(9:15.60) These four areas are often the drivers for starting a women owned business.

(11:44.87) The best example of how to use challenges as stepping stones rather than stumbling blocks so you can reject the power and stronghold of other people's opinions.

(22:26.51) The staggering statistic as to why women have a hard time getting funding.

Resources

This episode was supported by: Be-You-Nique

Consultation offer regularly $597 see our launch specials for details

Podcast Transcript – https://www.stickybrandlab.com/podcast

Hello Listeners, We’re so glad you came to our Sticky Brand Lab podcast. This week, we are taking some time to enjoy the holidays with our families. So I hope you will enjoy this replay of one of our early podcasts, and glean some useful tips or timely inspiration from it. Next week, we’ll have a brand new episode for you. So, here you go. Enjoy!
Show Notes
Nola and Lori set out to see if they could take their own professional looking headshots and ‘lifestyle’ professional photos using only their smartphones. How successful were they? What can you learn from their experience so you can take the best photos and use them in branding your side hustle?

Thanks for Listening!
​
You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.
We love hearing from you! Leave or speak your message here.
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse
Sticky Brand Lab
Let’s get this shoot, we mean the episode started!
In This Episode You’ll Learn

• How to take professional headshots and lifestyle photos using ONLY your smartphone
• The pose checklist you need for creating a fun and professional/personal brand
• How to use indirect light to take professional looking photos
• What to wear to accentuate your best features and hide your body flaws
• Which filter apps and editing tools are the easiest to use

Just like you need a website, email address, brand colors and brand messaging for your side hustle, you also need professional headshots and photos as the face of your business. These professional ‘lifestyle’ photos give customers a face to go with the name of your business. It brings a human element to business, and can help you promote your personal brand in an incredibly positive way. One really good photo can have multiple uses such as on the about page of your business website, Facebook, Twitter, Instagram, or LinkedIn pages as well as in your email signature.
(2:35.54) What personal branding is and why it’s so important for your side hustle.
(3:59.92) The biggest and often most overlooked reason you need professional photos.
(5:57.60) One of the most important and most visited places on your website.
(12:23.54) Use these tips and tricks to capture your best expressions.
(19:28.23) Our favorite apps for hiding shadows and minimizing fine lines and wrinkles.
Resources
Pose Checklist by Photographer Maggie Kirkland
Helpful Videos
From the Science of People
Makeup & poses from Dominique Sachse (pronounced Sacksa): Flattering Poses for Fabulous Photos
Wardrobe tips from Kimberly Rodriguez of KRPersonalstyle.com; Link to her YouTube tutorial
Maya of Shameless Swag Link to her YouTube tutorial