Stay Hungry - Marketing Podcast

For this episode, Joel, and Andy sit down to talk about how to start the conversation using ads. Taking them straight from seeing your ad to speaking to them via a DM, which most of them now prefer over talking on the phone. Joel and Andy explain how to crunch the numbers and scale at a pace that suits your business.

Using examples, they show you how to close the sale via a DM.

KEY TAKEAWAYS

• On the Meta platform, it is now possible to drive people from an ad straight into a DM conversation.
• Messenger ads can be used in conjunction with other platforms.
• The more conversational your ad is the more likely it is that the DM conversation will be fruitful.
• People are increasingly uncomfortable with being cold called.
• The telephone is not dead, but it is dying. More conversations are starting online.
• You can use bots, but most of the time real DM conversations work best.
• Reply to all DMs quickly. Joel and Andy explain how. Including when and how to use voice notes.
• You mustn ́t come across as desperate for the sale.

BEST MOMENTS

‘You ́ll find that the DMs that come in off the back of that are far more primed to a non-cold call conversation. ́

‘People want to DM first, they don ́t want to speak on the phone.’

‘You ́ve got to ask for the sales.’

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

For this podcast, Joel is speaking to Amy Bingham of Black and Blue Business about accountability. She shares her own journey with accountability. They discuss the role it plays in success and how to overcome the natural tendency not to be accountable.

KEY TAKEAWAYS

• Accountability is about taking full ownership, not just about apologising for something you have done wrong.
• Being accountable for yourself is essential.
• Tell people what you intend to do. It is hard but makes you more accountable.
• Exposing yourself to people who are doing better than you pushes you on.
• It's no good having a 7-figure goal if you don't know how many clients that translates to.
• Stop wasting energy helping others when you haven't got yourself sorted out yet.

BEST MOMENTS

‘I had a responsibility to live out the strengths that I have, to their fullest potential.’

‘The more we align with the way we're supposed to be, the happier we are.’

‘It's a bold choice to be in business.’

EPISODE RESOURCES

https://uk.linkedin.com/in/amy-bingham

https://www.instagram.com/blackandbluebusiness

https://www.blackandbluebusiness.co.uk/

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in b

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

For this episode, Andy talks about creating content that gets to the point. People haven't got time to faff around, so clarity matters. Andy explains how to become expert at creating clear and concise copy that still engages and generates sales.

KEY TAKEAWAYS

• The world of marketing is full of fluff and consumers are sick of it.
• Theories, guru speak, jargon and wordiness are all examples of fluff.
• Proper images tell a story. Stop using stock photos, they look awful and don ́t quite fit what you need to say.
• Post content consistently.
• Using too many adverbs, adjectives and superlatives is counterproductive. It puts people off.
• Know your audience. If they like emojis or slang, include some.
• Don ́t bang on about yourself all of the time.

BEST MOMENTS

‘He talks too slow and by the time he gets to the point, you ́re dead. ́

‘Consistency is key.’

‘What s**t can you strip out?’

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Join the Codebreak Academy - https://academy.codebreak.co.uk/join

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051