Crossing the Chasm Between Markets and Meaning with Geoffrey Moore (Part One)

10/16/23 • 26 min

Startup Science Podcast with Gregory Shepard

Buckle up for an electrifying conversation with Geoffrey Moore, the guru behind seminal works like Crossing the Chasm and Inside the Tornado. Drawing on decades advising leading companies, Moore downloads his wealth of wisdom about navigating disruptive innovations and bridging the chasm between early adopters and the mainstream market. You'll get a masterclass in Moore's pioneering frameworks for technology adoption lifecycles, spotting tectonic market shifts, and leveraging disruptions. Whether you lead a startup or a giant enterprise, this episode will rewire your perspective. You'll gain invaluable principles and mental models applicable to business today and the deeper meaning we seek. Join Greg for an exhilarating tour through the remarkable mind of Geoffrey Moore.

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Crafting Compelling Narratives That Transform Brands: A Chat with Park Howell (Part Two)

The brand storytelling continues as Park explains how Joseph Campbell's Heroes Journey theory can transform B2B company narratives. Going beyond product features and benefits, you'll learn how to craft a compelling origin story that emotionally resonates with your audience. Park also dives into the necessary ingredients for an engaging brand narrative, from defining your core values and purpose to introducing an adversarial force that helps your customers defeat their challenges. You'll come away with actionable tips for architecting a strategic brand story that feels like a heroic myth. Also, Park tackles how to bounce back from mistakes through ABT (And, But, Therefore) communication. When you falter, emotion often leads us to fixate on what went wrong. However, Park advocates acknowledging mistakes briefly before pivoting to positive solutions. You'll gain communication strategies to recover from missteps, rebuild trust and morale, and move forward powerfully.
About Park Howell: Park is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speak internationally to help business, sales, and marketing leaders excel through the stories they tell.He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.

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Crossing the Chasm Between Markets and Meaning with Geoffrey Moore (Part Two)

In part two of his talk with Greg, Geoffrey Moore reveals the two critical mistakes that often trip up startup founders. He outlines how to avoid innovation adoption pitfalls and successfully cross the chasm from early adopters to mainstream customers. The conversation centers on Moore's pioneering frameworks for crafting compelling narratives during industry disruption. He also shares tips for adapting your narrative as new competitors emerge, while still appealing to increasingly diverse customers. Moore downloads decades of wisdom on leveraging storytelling to accelerate through the tornado phase when niche markets go mainstream. Gain a masterclass from Geoffrey Moore on building stories that inspire early adopters yet resonate with the mainstream market. Get proven techniques to craft and evolve your startup’s narrative at each phase of growth.