Sabrina Noorani of ClearForMe on Changing Your Mindset
02/09/22 • 49 min
Sabrina Noorani is the founder and CEO of ClearForMe, a SaaS (software as a service) company that helps customers learn about the ingredients that are in their cosmetic products. Before starting ClearForMe, Noorani worked as the only female derivatives trader at NYSE, and she leveraged her expertise working with data to create her company that now partners with big-name beauty brands like Ulta and Credo Beauty.
During our interview, Sabrina shares some advice for other entrepreneurs looking to turn their ideas into an impact.
Learn more about ClearForMe at https://clearforme.com/
Time Stamps:
Who is Sabrina Noorani, and why did she start her data-driven company ClearForMe? [0:24]
The problem with ingredient transparency in the beauty industry [1:21]
How did you validate your idea to the wider market? [5:40]
Finding ClearForMe’s first paying customer at Credo Beauty [7:49]
A mindset shift: prioritizing a goal in order to make tangible progress [9:30]
What is API, and how does ClearForMe use API? [12:22]
Where did the ingredient data come from that makes up ClearForMe’s database? [14:52]
How do you categorize a mix of ingredients like “fragrance?’ [17:20]
Data trends are useful to track and can play a role in business decisions [20:05]
ClearForMe is different because they provide the facts, and everyone should have access to information they need to make informed decisions [24:34]
How to influence company culture as a founder [26:26]
Cultivating a flat structure? [28:40]
Jumping from the finance industry into the unknown void [32:00]
Sabrina’s key to success as an entrepreneur: building confidence [34:50]
Using an accelerator program to jumpstart your idea and the importance of pitching your startup to others [35:55]
Growing ClearForMe and entering new industries [39:40]
An achievement of ClearForMe in 2021 and a goal for 2022 [41:06]
Sabrina’s advice for other entrepreneurs — define what you want to do. Set specific goals so that you can live in the gain not the gap. [44:48]
Get more exciting entrepreneur content and podcast exclusives on StartupSavant.com.
Watch Startup Savant founder interviews on YouTube and follow us on social:
Sabrina Noorani is the founder and CEO of ClearForMe, a SaaS (software as a service) company that helps customers learn about the ingredients that are in their cosmetic products. Before starting ClearForMe, Noorani worked as the only female derivatives trader at NYSE, and she leveraged her expertise working with data to create her company that now partners with big-name beauty brands like Ulta and Credo Beauty.
During our interview, Sabrina shares some advice for other entrepreneurs looking to turn their ideas into an impact.
Learn more about ClearForMe at https://clearforme.com/
Time Stamps:
Who is Sabrina Noorani, and why did she start her data-driven company ClearForMe? [0:24]
The problem with ingredient transparency in the beauty industry [1:21]
How did you validate your idea to the wider market? [5:40]
Finding ClearForMe’s first paying customer at Credo Beauty [7:49]
A mindset shift: prioritizing a goal in order to make tangible progress [9:30]
What is API, and how does ClearForMe use API? [12:22]
Where did the ingredient data come from that makes up ClearForMe’s database? [14:52]
How do you categorize a mix of ingredients like “fragrance?’ [17:20]
Data trends are useful to track and can play a role in business decisions [20:05]
ClearForMe is different because they provide the facts, and everyone should have access to information they need to make informed decisions [24:34]
How to influence company culture as a founder [26:26]
Cultivating a flat structure? [28:40]
Jumping from the finance industry into the unknown void [32:00]
Sabrina’s key to success as an entrepreneur: building confidence [34:50]
Using an accelerator program to jumpstart your idea and the importance of pitching your startup to others [35:55]
Growing ClearForMe and entering new industries [39:40]
An achievement of ClearForMe in 2021 and a goal for 2022 [41:06]
Sabrina’s advice for other entrepreneurs — define what you want to do. Set specific goals so that you can live in the gain not the gap. [44:48]
Get more exciting entrepreneur content and podcast exclusives on StartupSavant.com.
Watch Startup Savant founder interviews on YouTube and follow us on social:
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Startup Success as a Non-Technical Founder with Lizia Santos of Citycatt
Lizia Santos is the founder and CEO of CityCatt, a platform that helps travelers discover authentic experiences through the help of local guides (known as catts). Lizia previously worked as a journalist and used her research skills, along with her family’s experience in the hospitality industry, to create Citycatt and build a world-wide community of influencers that are ready to help travelers explore.
Become a Catt or book a trip on https://www.citycatt.com/
Time Stamps
Who is Lizia Santos, and why did she start her travel-focused company Citycatts? [1:00]
Finding authentic, unique, and family-friendly things to do while traveling is a problem [4:10]
What are catts? Building a community of local guides for travelers [7:27]
Validating a business model and learning to pivot in order to overcome early challenges [11:37]
Focus on solving the problem, and be open to exploring various solutions [15:00]
Finding experts, and building a good team that can cover your bases [16:23]
Seeking help, discovering available resources for startups, and joining the WIN Lab (a startup accelerator at Babson College) [20:05]
Measuring success using KPIs that matter while avoiding vanity metrics [23:52]
How to scale a company and Citycatt’s future [27:30]
Pivoting and adjusting a business focused on travel during the beginning of the COVID-19 pandemic [32:50]
Building company culture and adding a personal touch while scaling [36:22]
What is it like working with family members? [39:40]
Mentoring other early-stage founders and finding resources for startups. We all have strengths to contribute, and mindset is everything [42:01]
Find a mentor who had been down your path yet is still relevant to your experience [46:03]
The magic formula for creating work-life balance — well ... it probably doesn’t exists [48:42]
The Key to creating a successful startup according to Lizia? Stop spending so much time planning, and start tackling problems. [52:59]
Building community for your team is both an important and elaborate task [56:00]
Lizia’s ‘first citycatt’ may have been a family member [1:02:45]
Just for fun — Lizia’s difficult travel story: Lost in an Ohio corn field, stuck in a New York snow storm, and a crash course on Midwestern geography [1:04:10]
Lizia’s advice for other entrepreneurs: Focus on your pain point and build your team; do not get tunnel vision focusing on one solution. Be flexible and obsess over the problem you are trying to solve. [1:05:55]
How to help Citycatt — Plan a trip with Citycatt’s platform! Or, consider becoming a catt, hiring a catt, or refering a catt. [1:10:25]
Get more exciting entrepreneur content and podcast exclusives on StartupSavant.com.
Watch Startup Savant founder interviews on YouTube and follow us on social:
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