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Startist Society

Startist Society

Laura Lee Griffin and Nikki May

Are fear and procrastination keeping you from making progress in your art business? Artists Laura Lee Griffin and Nikki May believe strongly in the power of community, accountability, following your intuition, taking small actionable steps, and breaking down the barriers that keep you "stuck". The Startist Society will inspire you to stop getting in your own way and start building an art biz and life that you love. Follow along with us on our creative business journey as we encourage you on yours.
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Top 10 Startist Society Episodes

Goodpods has curated a list of the 10 best Startist Society episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Startist Society for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Startist Society episode by adding your comments to the episode page.

Laura and Nikki talk about mental health, specifically about what happens when you get into a creative funk, feeling uninspired or unmotivated to create. They discuss how this shows up for each of them and some different approaches you can take to try to get past it.

TOPICS DISCUSSED:

  • The impact of isolation during a pandemic (0:57)
  • How creative funk manifests for Laura (3:02)
  • How it manifests for Nikki (3:44)
  • Laura's top 3 suggestions to get out of a funk (4:17)
  • Nikki's top 3 suggestions to get out of a funk (6:21)
  • The importance of laughter (9:04)
  • Reaching out to loved ones (9:19)

Read more and find links to all mentioned resources in the Startist Society show notes at startistsociety.com/mentalhealth/

JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/

FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/

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Startist Society - 47: Facebook and Instagram Ads with Luan Jardine
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10/27/21 • 44 min

This week Laura and Nikki interview Luan Jardine, a feminist mental health advocate and ambitiously creative Facebook and Instagram marketing consultant that Nikki met in Quinn Tempest’s Create Your Purpose Collective. When we decided to dive deeper into Facebook and Instagram advertising we immediately thought of Luan.

We often think the goal of advertising is to sell all the things, but it’s also really important to make sure you’re reaching the right audience in a way that aligns with your values and brand. Luan has a holistic approach that not only looks at your bottom-line numbers, but focuses on amplifying meaningful messages of creative business owners who are striving to make others' lives better. We know that art does that beautifully and our Startists are the perfect people to learn what she has to share.

TOPICS DISCUSSED:
  • Luan shares her Startist story, reminding us just how old we really are!
  • How to get started with FB and IG advertising in a simple, not-so-scary way
  • The definitions of cold, warm and hot audiences and how to market to each
  • What types of ads might work for different goals
  • Defining your audience and deciding how much to spend and for what time period
  • What a Facebook Pixel is
  • Suggestions on testing audiences and modifying your campaign
  • Setting up the FB Pixel and defining look-alike audiences
  • Interpreting the results of your ad campaigns
  • Average cost per click rates for different types of conversions (and what the heck "conversions" means!)
  • The types of ads Luan recommends for each platform within a campaign
  • And finally, what services Luan offers, how to get her freebies and a bit of general advice about getting started
Read the transcript in the STARTIST SOCIETY SHOW NOTES: startistsociety.com/luanjardine

JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/

FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/

LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/

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Startist Society - 36: Mary Beth Shaw of StencilGirl
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08/11/21 • 59 min

Laura and Nikki chat with Mary Beth Shaw, a fabulous artist, product creator, educator and author who Nikki met over a decade ago.

Mary Beth has been a full time artist for 20 years; she's participated in indoor and outdoor art fairs, juried competitions and gallery shows. She's the founder of StencilGirl where she produces and sells stencils of her own designs and those of many other artists. She's also the author of Flavor for Mixed Media and StencilGirl, two books that she wrote, and is a columnist for Somerset Studios Magazine. She teaches workshops and many mixed media techniques and finds pleasure helping her students find their own voice.

We know you'll love her great advice for getting started and adapting your business as it grows and opportunities come your way!

TOPICS DISCUSSED
  • Mary Beth's Startist story
  • Moving from San Francisco to St. Louis and starting her art career with outdoor fairs and mixed media collages
  • How Nikki met Mary Beth through the encaustic world
  • How Mary Beth started making and selling her own stencils
  • How she grew her stencil empire from six designs to thousands and how she became "StencilGirl" (picture her with her StencilGirl superhero cape!)
  • How she began working with other artists to create their own stencil designs and how you can apply!
  • Dealing with quick business growth and expanding her family team
  • How Mary Beth started (reluctantly!) writing books
  • How COVID impacted her business
  • Growing her online/social media presence, especially through YouTube and live streaming
  • StencilGirl’s creative team and Mary Beth’s “genius assistant”
  • Her product release schedule and the creation of her monthly stencil membership
  • The importance of growing your community
  • Mary Beth’s advice for our listeners who are just getting started
  • Mary Beth’s Multimedia Art Journal Workshop in Italy

Read the transcript and find links to all mentioned resources in the

STARTIST SOCIETY SHOW NOTES: startistsociety.com/stencilgirl

JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/

FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/

LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/

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Startist Society - 21: The Process of Submitting Your Art
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04/28/21 • 25 min

In this episode, Laura and Nikki pick up where they left off last week, and are discussing art submissions. If you haven't already, listen to last week's episode first where the focus was on why you should submit your work and where you can submit it.

With all of the many different markets you can submit your artwork to – from art directors at companies that could possibly license your work, to publications, magazines, podcasts, competitions, galleries, shops, festivals, and even art agents.... the question is, where the hell do you start?

The focus in this episode is on licensing your art and the discussion is around which market(s) do you submit to first? And how do you find the right person to submit to? What do you send to them, and when do you follow up? Listen to find out!

TOPICS DISCUSSED:

  • Narrowing down your markets and some courses that can help (2:27)
  • The markets Nikki and Laura are most interested in (5:17)
  • Ways to research companies to approach (6:35)
  • How to find out who to contact at companies you're interested in (10:00)
  • Using LinkedIn for research (10:23)
  • What to send to art directors and what to say (11:21)
  • You should probably hire Nikki to design and build your website! (12:47)
  • Do you need a huge social media following to get licensed? (13:23)
  • Buyouts vs royalties (14:17)
  • What to do after you send that first email (14:53)
  • What kind of responses (or lack of) to expect (15:45)
  • Sending something physical to art directors (17:02)
  • How and when to follow up (17:49)
  • What steps Laura and Nikki have taken towards getting their first license? (18:58)
  • Laura and Nikki commit to actually submitting! (19:56)

Read more and find links to all mentioned resources in the

STARTIST SOCIETY SHOW NOTES: startistsociety.com/keepsubmitting/

JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/

FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/

LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/

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Laura and Nikki talk about whether or not it’s necessary to go to art school to be a professional artist. They share their different experiences related to art school and other types of art and creative business education.

TOPICS DISCUSSED
  • Nikki’s art school experience (1:29)
  • Individual Teacher’s Online classes (7:17)
  • Free mini-courses/lessons (10:43)
  • Large online education platforms (11:32)
  • In-person workshops (17:42)
  • Traveling for workshops – Laura & Nikki’s travel stories (18:01)
  • Large courses with memberships (23:19)
  • Art business resources (27:59)
  • Free business Facebook groups (30:16)

Read more and find links to all of Laura & Nikki's favorite art supplies in the Startist Society show notes at startistsociety.com/artschool/

JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/

FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/

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Startist Society - 9: Are You an Art Supply Addict?  (The answer is yes!)
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02/03/21 • 27 min

Laura and Nikki admit their art supply addiction, talk about some of their favorite supplies, discuss how to deal with supply overwhelm, and commit to embarrassing themselves with photos of their ridiculous collections! They give some advice they really need to learn to take themselves.

  • Laura and Nikki admit to being art supply addicts (0:50)
  • Laura talks about Copic markers and her obsession with color (1:49)
  • Nikki talks about her book addiction (3:28)
  • Nikki and Laura list some of their personal favorite supplies (5:29)
  • Travel brushes, watercolor, and urban sketching (9:47)
  • iPads and Apple Pencil (12:05)
  • Nikki talks about her love of encaustic tools and supplies (13:52)
  • Laura's favorite acrylic paint (17:55)
  • Nikki and Laura discuss sketchbooks (18:47)
  • Culling, selling, or donating supplies (20:37)
  • How to use your existing stash and avoid overwhelm (24:59)

Read more and find links to all of Laura & Nikki's favorite art supplies in the Startist Society show notes at startistsociety.com/artsupplies.

JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/

FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/

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Startist Society - 11: How to Grow your Art Business as an Introvert
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02/17/21 • 18 min

Nikki and Laura discuss the challenges that introverts face in developing their art business and offer some tips to help.

TOPICS DISCUSSED
  • What does it mean to be an introvert or extrovert? (0:48)
  • What if you're both? (1:54)
  • How do you know which you are? (5:00)
  • How does being one or the other impact your art business? (7:03)
  • Laura shares a story about performance painting (7:36)
  • Nikki shares her story about drawing in public (9:05)
  • Marketing your art as an introvert (10:06)
  • Tips for getting comfortable sharing online or in a podcast (12:04)
  • Books about introverts (14.47)
  • Three main takeaways (16:49)

Read more and find links to all mentioned resources in the Startist Society show notes at startistsociety.com/introvert/

JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/

FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/

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Startist Society - 12: Thriving as an Artist with Trupti Karjinni
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02/24/21 • 60 min

Nikki and Laura are excited to introduce you to startist, Trupti Karjinni!

Trupti is an internationally-recognized artist and creative entrepreneur from Belgaum, India. She wears the hats of a painter, paintmaker, and educator. She is the creator of Thrive With Trupti, a membership and community where she teaches watercolor enthusiasts the skills and mindset they need to create confidently. Trupti is also the founder and owner of Blue Pine Arts, a small-batch company where she and her team make their world-renowned handmade watercolor paints, sketchbooks, and other art materials.

Since she began painting with watercolors in 2017 on the side, she quickly grew her art practice to build a multi-faceted six-figure business. Her mission is to show artists they can live an abundant life doing what they love.

TOPICS DISCUSSED
  • Trupti shares her transition from software engineer to artist and creative entrepreneur (2:06)
  • Trupti's 31-day painting project that helped grow her Instagram and make friends across the ocean (7:33)
  • Finding her purpose in painting and making watercolors (9:31)
  • Birth of Blue Pine Arts (13:21)
  • Quitting her day job (15:02)
  • Trupti’s first experience teaching (18:30)
  • How she grew engagement on Instagram and how it led to incredible opportunities (20:57)
  • Trupti gives us some great advice about vulnerability (23:46)
  • Trupti’s experience with teaching on Skillshare (29:07)
  • Getting past fear of failure and being open to abundance (30:50)
  • Advice for just getting started (32:07)
  • Resources she's found helpful along the way (35:44)
  • Experiencing and getting through burnout (35:56)
  • Dealing with growing pains (39:39)
  • Growing a team (41:40)
  • Trupti's watercolor membership, Thrive with Trupti (43:47)
  • Working with her spouse (50:32)
  • Plans for a new course and mastermind on creating art courses (53:54)
  • Finding balance and gratitude (56:50)

Read more and find links to all mentioned resources in the Startist Society show notes at startistsociety.com/trupti/

JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/

FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/

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Startist Society - 19: Leverage Your Art with Stacie Bloomfield
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04/14/21 • 84 min

Laura and Nikki interview Stacie Bloomfield, a perfect example of a Startist. Stacie has been creating artwork for brands and products around the world since 2009. Today we learn more about how her illustration business, Gingiber, went from an Etsy start to the thriving company that exists today. Gingiber has had products sold in over 800 stores, along with licensing deals with major product brands.

Stacie’s a Moda fabric designer, a published author, and an amazing educator. At a time last year when product based businesses were really suffering, Stacie pivoted and shifted her focus into teaching all the amazing knowledge she’s learned over the last decade to other artists, to show them how to leverage their artwork across multiple revenue streams.

She’s the creator of the Leverage Your Art course, as well as the Creative Powerhouse Society membership. She’s incredibly passionate about the industry and super generous with all of her knowledge. We’re excited to have her share that knowledge today with you.

TOPICS DISCUSSED:

  • Stacie's Startist story and Etsy beginnings (2:32)
  • Getting started with wholesale and working with Grace Kang (6:23)
  • Exhibiting at trade shows (12:54)
  • Finding her own voice (16:30)
  • Growing her social media presence and wholesale business (18:25)
  • Getting into licensing (22:37)
  • The importance of multiple revenue streams (28:34)
  • Working with a business accelerator (30:53)
  • Growing her business (34:32)
  • What would Stacie do differently? Advice she would give her past self (37:47)
  • Pivoting her business in 2020 (43:51)
  • Creating the Leverage Your Art course (49:52)
  • How Stacie manages her time, projects and team (55:43)
  • The story behind her book, Give Yourself Margin (1:03:47)
  • Creating live art retreats and the importance of self-care (1:07:30)
  • Launching the Creative Powerhouse Society membership (1:12:11)
  • Having the courage to ask for help (1:15:50)
  • How her brand name Gingiber was chosen (1:21:24)
  • Stacie’s free 52-page guide to creating multiple income streams in your creative business (1:22:50)

Read more and find links to all mentioned resources in the

STARTIST SOCIETY SHOW NOTES: startistsociety.com/staciebloomfield

JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/

FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/

LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/

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Startist Society - 14: Looking for Creative Inspiration?
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03/10/21 • 26 min

In this episode, Laura and Nikki talk about all the different ways they find inspiration for their art. From journaling and mind maps to getting outside in nature, and viewing other artists’ work, they provide tons of ideas and resources for creative inspiration.

TOPICS DISCUSSED:

  • Laura's new Skillshare class - Copic Marker Essentials: Coloring Techniques for Beginners & Beyond (00:38)
  • Sketchbook/journaling/mind mapping (2:24)
  • Getting out in nature (4:40)
  • Going to art exhibits - Nikki and Laura share some of their favs (7:22)
  • Inspiration from collections and collecting (17:22)
  • Pinterest (20:59)
  • The difference between inspiration and copying (21:50)
  • Inspiration from travel adventures (22:22)
  • Music inspiration (25:01)

Read more and find links to all mentioned resources in the Startist Society show notes at startistsociety.com/inspiration/

JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/

FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/

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FAQ

How many episodes does Startist Society have?

Startist Society currently has 118 episodes available.

What topics does Startist Society cover?

The podcast is about Painting, Artist, Art, Visual Arts, Entrepreneur, Entrepreneurship, Creativity, Drawing, Podcasts, Arts and Business.

What is the most popular episode on Startist Society?

The episode title '106: Building an Audience and Community with Charly Clements' is the most popular.

What is the average episode length on Startist Society?

The average episode length on Startist Society is 33 minutes.

How often are episodes of Startist Society released?

Episodes of Startist Society are typically released every 7 days.

When was the first episode of Startist Society?

The first episode of Startist Society was released on Feb 3, 2021.

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