Start Your Dental Practice

Look.

Running a successful dental practice is incredibly difficult.

Day in and day out, you’re juggling marketing, budgets, growing your team.. and a million other things on your always expanding todo list.

I get it.

And yet... at the end of the day, as a practice owner, you have to remember, you’re in the SERVICE industry.

Which means, everything you do should be focused on providing the best service you possibly can.

Because ultimately that’s what keeps the lights on.

Which unfortunately, many dentists often forget.

Today I’m excited to share my conversation with Dr. Anissa Holmes from Delivering Wow. You may remember her from episode 9 of the SYDP podcast where she shared her insight on how to get the most out of Facebook.

We recently had a chance to reconnect at the Voices of Dentistry Summit and I knew I had to have her back on the show. I’m absolutely blown away with what’s she’s been able to accomplish since we last sat down to chat.

As cliche as it might sound, she really delivers the wow in this one and shares exactly how to do the same for your practice.

[su_note note_color="#028000 " text_color="#ffffff " radius="5"]Enjoy the episode? You'll Love The Delivering Wow Roadmap Checklist from Dr. Anissa Holmes Click Here For The Checklist[/su_note]

Here are a few things you'll discover in today's episode:

• What “delivering wow” means to Anissa, and how you can apply it to your own practice.
• Anissa’s expansion to teaching, and how it’s also helped accelerate her own practice.
• Her decision process on whether to purchase another practice.
• How to grow your practice and WORK LESS (yes, it’s true.)
• The systems and team you need to fast track your growth.
• How to increase your “Luck" through discipline.
• The power of “reverse engineering” and how it applies to you.

And much more.

Free Episode Bonus

A special thanks to Anissa for coming on the show. As she has proven time and time again, by over delivering in your practice and life, you can blow your competition out of the water and deliver an experience that your patients won’t ever forget.

If you want to "deliver wow" in your own practice, you'll love her free delivering wow roadmap checklist. She goes through dozens of things you can do TODAY, to create the best possible experience for your your practice.

It goes without saying, she's one of the very few who actually practice what the preach, and I know you'll get a ton out of the roadmap.

Click here to get the checklist.

Quotes:

• “I've grown my practice.. and work less.” - Dr. Anissa Holmes
• "A great experience matters." - Dr. Anissa Holmes

Resources:

• Delivering Wow
• Twitter

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Budgets. If we’re being honest, they don’t always have the reputation as the most “fun” topics in the world of dentistry. But a solid budget can make all the difference in keeping the lights on at the end of the day. The good news is, budgeting is a skill can that be learned, regardless of what stage your practice is in today. The more you budget, the better you get. The better you get, the more time you can use to focus on the things that will take your practice to the next level. Who doesn’t like a little more time? In today’s solo episode, I’ll be exploring one of the most requested topics from SYDP listeners and my DentistMetrics clients. Don’t worry, I won’t bore you with useless stats or random formulas, but instead I'll share my perspective on the pros and cons of budgeting and some suggestions I've found to work. If you loved today's episode, you'll enjoy my Budgeting Example Spreadsheet that will help you get a better understanding of how to create a budget that works. Click Here To Check Out The Examples

Here are a few things you'll discover in today's episode:

• The Biggest Mistakes Dentists Make When Budgeting And What To Do Instead.
• 3 Questions You Should Answer Before Starting Your Budget
• How "Over Budgeting" Can Actually Hurt Your Practice
• Why You Should View Budgeting As A Tool Rather An Annoyance
• The Types of Budgeting Needed For All Stages of Your Practice (Yes.. They Are Different)
• The Key Steps To Avoid "Waste" In Your Practice
• Why Budgeting Once A Year Is Not Remotely Enough
• The Budgeting Formula If You’re Just Getting Started
• When To Know If You're Spending Too Much Time On Budgeting
• How To Incorporate Education Into Your Budget.. And much more...

Free Episode Bonus:

Now’s the time to take action. Saying you want to get better at budgeting is one thing. Actually making the time to make that happen is a totally different story.

For today’s episode, I’ve created a free Budge Example Spreadsheet — that will help you get a better understanding of what a successful budget entails and exactly what you need to do to make it work for you.

Click here to access that now.

Quotes:

• “You want to spend money to make more money.” – Jonathan VanHorn

Support The Show

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

I felt inspired to do this episode after a trip to Disney World with my family.

It was the end of tax season, and probably the most appropriate time for us to disconnect from the business and have fun as a family.

We were there for 7 days and the experience is phenomenal.

Here’s the thing about Disney:

It gives a complete experience from start to finish, for anyone who’s been there. It leaves memories and stories for families to tell for years to come.

How can this translate to your dental practice?

I shared my entire experience in this episode and how we can use this to grow our practice and give your patients the best experience they can have so that they will look forward to visiting you every single time.

Here are a few things you’ll discover in today’s episode:

• What’s unique about the Disney experience (and why people are willing to spend tons of dollars for it)
• What Disney does extraordinarily well (and how it compares to our dentist practice)
• How Disney builds up the experience even before you get to the park (this is priceless when applied to your practice’s customer experience)
• Preparing a customer to get the best experience at the park
• Taking away the stress from the customer
• How employees play a huge role in your business

Quotes:

• “Your staff can make your ship sell or sink.” – Jonathan VanHorn
• “The key is to hire employees that exhibit the behaviors that best align to your company’s values.” – Jonathan VanHorn
• “Think about the things that are adding stress, think about the things that you can add value to, think about the things you can do to help your patients come in to see you, and have a good experience.”- Jonathan VanHorn
• “If Disney – at that massive scale – can figure it out, at small scale, we can figure it out for our dental practices.”- Jonathan VanHorn

Resources:

• Check out this related episode: How To Build A Dental Practice Culture That Creates Patients For A Lifetime with Dr. David Moffet

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Happy New Year SYDP fans! I hope the first few days of 2017 have gotten off to a great start! I’m honored to have you be a part of the SYDP community.

Now look, if you’re like me, you’re probably feeling super excited at all the things you’re going to accomplish in 2017.

You’re finally gonna start going to the gym. You’re finally going to hit that monthly revenue goal. You’re finally gonna hire your 1st, 2nd, or even 5th employee.

Maybe you even dare to dream of having a vacation.

Having goals and being excited are a good thing.

But as I say time and time again on the show, you have to execute. You have to do the hard work.

Too often, we look for the easy fix. The “everything done for us” solution for all our needs.

And give up when our motivation fades or we don’t see the instant results.

Be honest.. How often does that work?

Probably never.

Which is why I’m super excited to share my conversation with Michael Arias to kick off the new year.

Michael is the founder of The Dental Marketer Site and host of the Dental Marketer Podcast where he teaches how to take your practice to the next level through actionable ground marketing strategies.

In the episode you’ll notice, Michael is truly a “go getter” in every sense of the word and I don’t think the word “excuse” exists in his vocabulary.

If you like today’s show, you’ll love Michael’s quick quiz that will tell you exactly how many patients your practice should be attracting and what to do to get there. Get that here.

Here are a few things you'll discover in today's episode

• How “Marketing Pipelines” Can Transform Your Practice And How To Get Started
• Why Throwing A Local Event For Your Community Should Be A Priority in 2017
• 5 Boots On The Ground Marketing Strategies That Actually Work
• How Targeting Local Businesses Can Be A Great Marketing Method
• The Importance of Authenticity When Marketing Your Practice
• 3 Current Marketing Trends You Should Be Trying
• Why Specific Incentives Are So Powerful For Your Practice.
• The No Excuses Way To Get More Patients In The Door
• Why You Need To Outsource Your Marketing And Sales
• How To Get Comfortable With Rejection

Free Episode Bonus:

It’s clear from our conversation, Michael makes things happen, and I promise if you take action on today’s episode you’ll definitely see results.

If you enjoyed today’s episode, you absolutely don’t want to miss the awesome bonus Michael has put together for SYDP listeners. He’s shared his short “How Many Patients Should My Practice Be Attracting” quiz, which will help you get crystal clear on how to get the most from your practice.

Just answering the questions alone, will be incredibly helpful in building out your 2017 marketing strategy.

Click here to access that now.

Quotes:

• “Work smarter.. Not harder.” - Michael Arias
• “People love the idea.. But execution often lacks.” - Michael Arias
• “Doing Business Without Advertising Is Like Winking At A Girl In the Dark” - Michael Arias
• “Bits of dentistry can be taught... but you can’t teach a good personality.” - Michael Arias

Resources:

• The Dental Marketer Podcast
• The Dental Marketer Site
• The Dental Marketer Twitter

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

We all have different reasons for wanting to start a dental practice. Maybe you’ve always had a passion for the dental industry. Or maybe you love making a difference in your patients lives. Or perhaps, you just love the challenge of building a thriving dental business.

The truth is, whatever your reason, what you do matters.

But it’s sometimes easy to forget.

We get so caught up in the grind to build our practice that we let it run our lives.

And yet, I truly believe you can have both a successful practice and a lifestyle you love. Which is why I’m so excited to share my conversation with today’s guest Ben Kacos.

Ben is a private practice dentist and a coach and consultant for the Dental Success Institute. He is also the founder of ExploreEducationCE, a unique continuing education program which mixes dental education with an outdoor sports twist.

He’s been fortunate enough to be mentored by some of the best in the business, and has some surprising insights on how to take your practice to the next level.

His unique story is something you won’t want to miss.

If you enjoyed my talk with Ben today, be sure to get access to a highlight reel from one of his most popular keynote speeches. Click here to access that now.

Here are a few things you'll discover in today's episode

• What to do with employees that aren’t “coachable”
• Why Ben, choose less money to learn more when starting starting his dentistry career.
• The mistakes Ben made when he acquired his first practice.
• How to overcome the “it costs too much” objection.
• How Ben, was able to acquire his second practice at a rapid pace.
• The power of “simple systems” and how they can reduce your stress and make you more profitable.
• The importance of “scaling the unscalable” when merging a practice.
• Why Ben became a dentist coach and what he’s learned.
• How to mix business and pleasure, and why Ben runs a duck hunt while teaching dental practice info.
• How to build relationships with other dentists in your town and location.
• Why you should avoid a “fee for service” practice when looking to buy.
• The importance of having a “clinical mentor”
• 3 Creative ways to build loyalty with your patients.
• How Fluoride can dramatically improve your practice.

Free Episode Bonus:

If you loved today’s episode, then you’re going to love Ben’s highlight reel from one of his most popular keynote speeches. His enthusiasm and passion for dentistry really shows.

To get the highlight reel for his speech, email him here at [email protected] using the subject line [Highlight reel bonus]

Click here to access that now.

Quotes:

“Find a great clinical mentor... if you don’t understand the clinical side of things.. The business won’t work.” - Dr. Ben Kacos

Resources:

• Ben’s personal email: [email protected]
• ExploreEducationCE.com

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.