Relationships

Your challenge after listening to this episode is to go do something great for somebody today.

Links:

Giftology by John Ruhlin - https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1732095604/ref=sr_1_2?ie=UTF8&qid=1544402989&sr=8-2&keywords=giftology+john+ruhlin

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Previous Episode

Interview with Tony Iacoviello "The Geeky Agent"

Our guest on this episode of the Start with a Win podcast is Tony Iacoviello, also known as “The Geeky Agent.” Tony is a RE/MAX agent in Hamilton, Ontario, Canada, which is halfway between Toronto and Niagara Falls. Tony became known as The Geeky Agent several years ago when he was asked to create a character that would narrate his journey to and experience during the annual R4 Convention. Based on his childhood love for sci-fi and comic books, he told his character’s story in the form of comic book pages, and when R4 was over that year, he adopted the avatar he had created and has continued documenting his business adventures to this day.

Tony has experienced a few failures that have brought him to where he is today. First, when he went through downsizing in the recession, he started his own construction and renovation company, which eventually brought him into the real estate world where he has found his fit. Secondly, he went through a divorce which caused him to do some self-evaluation and reconfigure the relationships in his life. He now views his time with his sons as truly special and he finds purpose, gratitude, and perspective from his time with them.

Another big win in Tony’s life has been the responsibility that has come from being a recognizable representative of RE/MAX as The Geeky Agent. “With great power, there must also come great responsibility,” and Tony has found that The Geeky Agent provides him with both.

Links:

The Power of Habit by Charles Duhigg - https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X

Seconds by Bryan Lee O’Malley - https://www.amazon.com/Seconds-Graphic-Bryan-Lee-OMalley/dp/0345529375/ref=sr_1_1?s=books&ie=UTF8&qid=1544109740&sr=1-1&keywords=seconds

R4 Convention 2019 - http://www.cvent.com/events/2019-re-max-r4-convention/event-summary-df767bb0c6a84450a31e8ff25770f088.aspx?RefID=Above%20Summary%20Link

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https://www.linkedin.com/in/james-schwartz-21798718

Next Episode

Interview With James Schwartz

Our guest on this episode of the Start with a Win podcast is James Schwartz, Marketing Director of RE/MAX corporate. With 19+ years in the marketing and real estate industries, James has learned how to connect with consumers during many new waves of technology and he is using his expertise to serve RE/MAX and also speak to agents across North America about their marketing efforts.

Referring to the current technological environment, James says that there are lots of tools and platforms available to anyone who will take the time to learn them, but it takes a bit of finesse to use them effectively. It is crucial to remain focused on the consumer’s wants and needs and meet them where they are. Just because you have something to say doesn’t mean that you should blast that message to all of your communication channels. Whereas the number of touchpoints prior to action before the digital age was 3-5, companies and agents now have to achieve 20-30 touchpoints before an action is taken. This emphasizes the importance of keeping the message consistent, catchy, and – of course – consumer-focused.

The area of digital communications that really excites James right now is the capability of monitoring and remarketing to the consumer via their digital footprint. Consumers are skeptical of “data mining” until they encounter a company who uses their data ethically and anticipates their needs, which makes their lives easier in the end. For a real estate agent, a consumer’s data can be helpful because it would allow the agent to know when they have changed jobs, gotten married, had a baby, or may be considering downsizing their home. This provides the opportunity for the real estate agent to become part of the consumer’s “tribe” and a built-in lifelong relationship, rather than a one-and-done.

Links:

https://martechtoday.com/library/what-is-martech

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