Patricia Reynoso: Cultivating a Beauty Career Through a Strong Network, Adaptable Skills and Using Culture and Authenticity as Superpowers!!

This week we're back with new episodes. We're coming out the gate strong with my chat with Patricia Reynoso, Executive Director, Cultural Relevancy Engagement—North America, at The Estée Lauder Companies, Inc.

Patricia has been an editor, author, publicist, editor-in-chief, copy director, essay writer, and more throughout her career. In this episode, she walks us through the career she never knew existed as a child but reflected her lifelong love of beauty and her culture.

She shares how her early career was nurtured by many women at Fairchild Publications, from her start at Children's Business to WWD and W. And how relationships formed there have served her throughout her career.

Patricia shares what she learned about covering beauty at a luxury magazine and a huge service publication.How she co-authored a book while her twins were toddlers, and why she took her first foray into the side of beauty with a public relations position at Lancôme. And the dream job that called her back to editorial.

Patricia explains how authenticity and culture were present throughout her career. They are what I call her superpower, setting her apart and have factored into the position she holds today.

Check out some of Patricia's writing:

https://www.elle.com/beauty/a28640193/hair-pelo-malo/

Read her essay included in: AOC: The Fearless Rise of Alexandria Ocasio-Cortez