Kerry Abner: Grey Hair Matters: Embracing the Opportunities and Changing the Culture

09/14/23 • 27 min

Kerry Abner is the visionary founder behind Manhattan Grey, a revolutionary haircare line specifically designed for people with grey hair.

As a military brat born in the Bronx, New York, Kerry's upbringing took him on a diverse journey across different cultures, including living in England, Japan, and Florida. This broad exposure nurtured his passion for creativity and a desire to explore unique paths.

With a strong background in marketing, Kerry honed his skills in the music industry, working on global marketing campaigns for music genres like hip hop and R&B. However, it was his personal experience with grey hair that sparked a new entrepreneurial pursuit.

Starting to notice his grey hair at a young age, Kerry initially struggled with feelings of insecurity, which led him to explore various hair products in the market.

Finding a void in the marketplace for products that catered specifically to grey hair's unique needs, Kerry had an "aha" moment. Inspired by the iconic hair grease brand, Murrays, he envisioned a clean, upscale formula that would empower individuals to embrace their grey hair confidently.

As the CEO and founder of Manhattan Grey, Kerry has taken on the challenge of building a brand that challenges the norms and empowers people to embrace their individuality.

With a passionate spirit and an eye for innovative marketing strategies, Kerry is on a mission to make Manhattan Grey a symbol of empowerment and self-expression for generations to come.

In my interview with him, he discusses the challenges he faces, including cash flow and the importance of seeking investment to take his brand to the next level.

Kerry also shares valuable insights into the product development process, including how he utilized essential oils and clean formulations to cater to the needs of individuals with grey hair.

His approach to marketing through influencers and digital platforms provides a valuable lesson in reaching and resonating with a diverse audience.

Additionally, Kerry's determination to challenge societal norms and redefine the narrative around grey hair will inspire entrepreneurs to pursue meaningful ventures that create positive impacts on society.

Listen in to learn more.

Key Takeaways

1. Embrace the long-term game of building a brand, knowing that success takes dedication and perseverance.

2. Challenge cultural perceptions with products and narratives that promote inclusivity and confidence; like Manhattan Grey's impact on attitudes towards grey hair.

3. Conduct in-depth market research to shape your product and address real customer needs, using surveys and feedback to inform development.

4. Leverage digital marketing and influencers to reach a wider audience and build brand awareness effectively.

5. Pursue strategic partnerships and investments to scale your business and expand your product line.

6. Stay authentic and true to your purpose throughout your entrepreneurial journey, knowing that your unique perspective can create a meaningful impact.

Timestamps

[00:01:52] Kerry Abner introduces himself as the founder of Manhattan Grey, a haircare line specifically designed for people with grey hair.

[00:10:34] The shifting cultural perceptions around grey hair; while men are often celebrated for their distinguished grey hair, women may face ageism and insecurity due to societal beauty standards.

[00:14:17] Kerry shares his journey of product development and finding the right formula for Manhattan Grey.

[00:17:16] Kerry’s intentional marketing approach; using surveys to gather feedback from potential customers, leveraging influencers to promote his product, and focusing on a clean, vegan, and upscale image for the brand.

[00:23:11] The importance of being prepared for the long-term commitment of running a product-based business.

[00:24:41] Future plans for Manhattan Grey. Kerry’s plan to seek investment, expand the product line, and potentially entering the retail space by partnering with larger retailers.

Quotes

1. "This is a long-term game. This is not something that you're gonna jump into in the first, second, third year and cash out. Approach entrepreneurship with the mindset that you're going to dedicate a few years of your life into it. This is not a quick fix."

2. "I think men get a little bit more celebrated for a distinguished grey hair, salt and pepper look versus women. And I think that's kind of the catch 22 when it comes to embracing the grey conversation."

3. "I felt like all the stars aligned with my idea and I got very excited and motivated to pursue my entrepreneurship dream."

Connect with Kerry

Website - https://manhattangrey.com/

Instagram -

Kerry Abner is the visionary founder behind Manhattan Grey, a revolutionary haircare line specifically designed for people with grey hair.

Starting to notice his grey hair at a young age, Kerry initially struggled with feelings of insecurity, which led him to explore various hair products in the market.

As the CEO and founder of Manhattan Grey, Kerry has taken on the challenge of building a brand that challenges the norms and empowers people to embrace their individuality.

With a passionate spirit and an eye for innovative marketing strategies, Kerry is on a mission to make Manhattan Grey a symbol of empowerment and self-expression for generations to come.

In my interview with him, he discusses the challenges he faces, including cash flow and the importance of seeking investment to take his brand to the next level.

Kerry also shares valuable insights into the product development process, including how he utilized essential oils and clean formulations to cater to the needs of individuals with grey hair.

His approach to marketing through influencers and digital platforms provides a valuable lesson in reaching and resonating with a diverse audience.

Listen in to learn more.

Key Takeaways

1. Embrace the long-term game of building a brand, knowing that success takes dedication and perseverance.

2. Challenge cultural perceptions with products and narratives that promote inclusivity and confidence; like Manhattan Grey's impact on attitudes towards grey hair.

3. Conduct in-depth market research to shape your product and address real customer needs, using surveys and feedback to inform development.

4. Leverage digital marketing and influencers to reach a wider audience and build brand awareness effectively.

5. Pursue strategic partnerships and investments to scale your business and expand your product line.

6. Stay authentic and true to your purpose throughout your entrepreneurial journey, knowing that your unique perspective can create a meaningful impact.

Timestamps

[00:01:52] Kerry Abner introduces himself as the founder of Manhattan Grey, a haircare line specifically designed for people with grey hair.

[00:10:34] The shifting cultural perceptions around grey hair; while men are often celebrated for their distinguished grey hair, women may face ageism and insecurity due to societal beauty standards.

[00:14:17] Kerry shares his journey of product development and finding the right formula for Manhattan Grey.

[00:23:11] The importance of being prepared for the long-term commitment of running a product-based business.

[00:24:41] Future plans for Manhattan Grey. Kerry’s plan to seek investment, expand the product line, and potentially entering the retail space by partnering with larger retailers.

Quotes

3. "I felt like all the stars aligned with my idea and I got very excited and motivated to pursue my entrepreneurship dream."

Connect with Kerry

Website - https://manhattangrey.com/

Instagram -

Previous Episode

Yasmin Zeinab: Designing Abi Amé Through Culture and Community

In this episode, we explore honing in on your niche as a beauty entrepreneur. Yasmin Zeinab is the visionary founder and driving force behind Abi Amé, a trailblazing body care brand that seeks to revolutionize the beauty industry.

With cultural influences from her Jordanian and Palestinian heritage and an upbringing in Australia, Yasmin brings a fresh and innovative perspective to the world of skincare, drawing on her experiences and passion for addressing unmet needs in the market.

Her journey into the beauty industry was not conventional, as she began her career as a lawyer. However, her deep-rooted interest in solving problems and making a positive impact on people's lives led her to transition into the skincare space.

Fueled by her belief in creating products with a purpose, Yasmin set out to disrupt the body care category by offering solutions that genuinely address the needs of her community. Abi Amé's brand is driven by a commitment to transparency, sustainability, and empowerment.

Inspired by her community's insights and feedback, Yasmin and her team strive to create innovative formulations that bridge the gap between skincare for the face and body.

Through her intimate dialogue with customers, Yasmin's passion for educating consumers and offering body care solutions that elevate their overall well-being shines through.

In this insightful interview, join us as we delve into the core philosophy behind Abi Amé, emphasizing the brand's commitment to customer-centricity, transparency, and innovation.

Tune in to walk away with a deeper understanding of the body care category, the significance of active ingredients, and the transformative impact of putting customers' needs at the heart of product development.

Yasmin's journey is an inspiring example of using passion, innovation, and customer insights to create impactful products that resonate with consumers on a deeper level, highlighting the power of entrepreneurship to bring positive change to the beauty industry.

Key Takeaways

1. Embrace your passion and turn it into a purpose-driven business by addressing unmet needs in the market.

2. Engage in intimate dialogues with potential customers to understand their pain points and create products that genuinely solve their problems.

3. Persevere and seek opportunities even in unexpected places to overcome obstacles and challenges faced as an entrepreneur.

4. Standing out in the beauty and skincare industry by conducting thorough market research and providing products that bridge the gap between skincare for the face and body.

5. Identify and address unmet needs in the market, showcasing innovation and transparency in your brand to set it apart in a saturated industry, resonating with consumers on a deeper level and creating meaningful impacts.

Timestamps

[00:06:29] Yasmin Zeinab shares her journey from being a lawyer to becoming a beauty entrepreneur with her brand

[00:14:42] The brand's focus on creating innovative products to solve specific needs in the body care category.

[00:21:53] The conversation shifts to the unique formulation of "Summer Skin," designed to address the common problem of sticky and heavy lotions during the summer.

[00:27:20] As a beauty entrepreneur, Yasmin shares the obstacles she faced, particularly in finding the right lab partner and suitable packaging.

[00:31:36] Yasmin expresses her joy in connecting with the brand's community and customers, shaping the products based on their feedback and needs.

[00:35:17]Valuable tips for aspiring beauty entrepreneurs.

Quotes:

"I'm a really big believer in not creating products just to put another option on the shelf. It's really about creating products to solve the needs that haven't been addressed yet."
"If you believe that you are truly solving a problem that this solution doesn't exist for today, I think that's the key test because if you can truly do that, you'll cut through all the noise that exists."
"Don't be shy to talk to people about your business idea when it gets to a point where it's evolved enough because you just truly never know who you might cross on a day-to-day basis that may be able to help you."

Connect with Yasmin

Instagram - https://www.instagram.com/abiame/

TikTok - https://www.tiktok.com/@yasminzeinab

Website - https://abi-ame.com/

Next Episode

BONUS EPISODE: Marsha Haygood: Designing Your Strategy for Success

Marsha Haygood, CEO of Stepwise Associates says finding success starts with three essential questions; What do you want? Why do you want it? And what are you willing to sacrifice to make it happen?

Marsha Haygood is a renowned leadership expert, captivating speaker, and accomplished author with a remarkable career dedicated to empowering individuals, especially women, to unlock their full potential and achieve success.

With over three decades of professional experience, Marsha has become a leading voice in leadership development, career advancement, and personal growth.

As the co-author of "The Little Black Book of Success" and its companion workbook, Marsha offers invaluable insights and strategies to help individuals navigate the complexities of the corporate world and achieve their career aspirations.

Her guidance is particularly empowering for women of color, who often face unique challenges in their professional journeys.

Marsha's wisdom is grounded in her extensive background in human resources, where she honed her skills in talent acquisition, leadership development, and organizational management.

She draws from her rich career experience to provide practical advice and actionable steps for her audience, emphasizing the importance of self-awareness, effective networking, and strategic thinking.

With a mission to foster happiness and success, Marsha Haygood is a trusted mentor and guide, dedicated to empowering individuals to live their best lives.

Her words of wisdom, practical advice, and unwavering support have transformed the lives of countless individuals, making her a revered figure in the world of leadership and personal development.

Connect with Marsha Haygood on LinkedIn, or follow her on Instagram @AskMarciaH, where she maintains an active online presence, sharing valuable tips and strategies for her followers.

Key Takeaways

1. Self-Reflection and Goal Setting: Marsha emphasizes the importance of self-reflection and setting clear goals. To achieve success, it's crucial to know what you want and why you want it.

2. Networking and Building Relationships: Building a strong network is essential. Marsha advises nurturing authentic relationships with people who genuinely support your goals.

3. The Power of Mentorship: Seek mentors who can guide you and provide valuable insights. Marsha suggests approaching potential mentors with a clear understanding of what you need and how they can assist you.

4. Taking Prudent Risks: Success often requires stepping out of your comfort zone and taking calculated risks. Be willing to explore new opportunities and don't be afraid of failure.

5. Self-Care and Happiness: Prioritize self-care and happiness. Success should not come at the expense of your well-being.

6. Delegation and Focus: Recognize your strengths and weaknesses. Delegate tasks that are outside your zone of competence and concentrate on what you do best.

7. Continuous Learning and Adaptation: Embrace continuous learning and adaptability. Be proactive in updating your skills and knowledge to stay relevant and open to new opportunities.

Timestamps

1. [00:08:05] Marsha talks about the challenges she faced when transitioning to entrepreneurship, including letting go of her corporate perks and learning to delegate.

2. [00:14:00] Exploring the concept of living your best life and how to redefine success by finding happiness and joy in your pursuits.

3. [00:22:30] Marsha shares practical tips for approaching a job shift or career pivot, emphasizing the importance of research and proactive networking.

4. [00:32:18] Marsha introduces the concept of "do it, dump it, or delegate it" as a decision-making framework for career and life choices.

5. [00:36:18] Marsha provides practical advice on approaching a job shift, including researching and applying to companies you want to work for before job openings become available.

6. [00:38:05] Discussion on the importance of taking risks and being willing to make sacrifices to achieve your goals and desired career path.

7. [00:41:11] Marsha emphasizes the importance of happiness and self-care as essential components of success and living your best life.

Quotes

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