Start From Zero: Build A Lucrative Business

So in this episode, we've got Brian Justin Morgan, Ricardo, and Reuben, big goal for the call. Let's go to Ricardo. Let's see what happens.

[00:01:12] So today I'm talking to Diana. Diana, where are you at in the world?

[00:01:16] Diana: [00:01:16] I am in Austin, Texas.

[00:01:18] dane: [00:01:18] So what's your big goal for the call today?

[00:01:20] Diana: [00:01:20] My big goal is to get more clarity on my direction for 2020 and beyond.

[00:01:24] dane: [00:01:24] And if you knew you couldn't fail, what would you do.

[00:01:28] Diana: [00:01:28] Hosts the most badass retreats and events ever.

[00:01:31] dane: [00:01:31] So what is there that you really need help with? That was pretty easy,

[00:01:38] Diana: [00:01:38] right? I got a call done. I think it, it's really about figuring out the path forward, right? So like, I have this vision of hosting retreats. Locally, nationally, internationally, and having kind of like, I guess like tiered offerings. Right?

[00:01:57] So there would be like monthly meetups, there'd be [00:02:00] bigger days.

[00:02:01] dane: [00:02:01] Yeah. I'm going to explain a business lesson to you very briefly, and I'm going to have you retell me everything based on the new orientation that I give you. Okay. So very successful businesses, and I'm talking like extremely successful businesses, the ones that are like the envy.

[00:02:16] I have three things very clear. Like crystal clear. Yeah, very clear customer. They have a very clear result defined the customer wants, and they have a very clear mechanism that gets the result. So this is the spine of a business customer result mechanism. Yeah. So what you were just doing as you were talking about the mechanism, which were your retreats, so clear customer, clear result, clear mechanism.

[00:02:45] So let's switch. So who's your clear customer for these retreats?

[00:02:51] Diana: [00:02:51] So my clear customer are the next level of seekers. The people who want to optimize their health and wellness, who want to connect in community. The people who are, you know, doing the personal development, doing the work. So mostly probably people in there, late twenties to mid forties

[00:03:09] dane: [00:03:09] is it safe to say people very passionate about personal development?

[00:03:14] Diana: [00:03:14] People? Very passionate about personal development.

[00:03:16] dane: [00:03:16] Okay. That's clear. Yeah. People very passionate about personal, not people that have read Tony Robbins people. Very passionate. Right. They haven't just read like a book. Well, how do you get more clear on what kind of path? Like what very passionate means?

[00:03:32] What do they typically done?

[00:03:34] Diana: [00:03:34] Yeah, so there are people who've already read the books, right. Done that. And that was like maybe their entry level. How many got, how many books? I mean, I'd imagine they've read 10 plus books.

[00:03:45] dane: [00:03:45] Okay. On what.

[00:03:47] Diana: [00:03:47] On soft development.

[00:03:49] dane: [00:03:49] What are some examples?

[00:03:50] Diana: [00:03:50] So it'd be like maybe like a path with heart by Jack cornfield.

[00:03:54] So like some spirituality components, like some of the, maybe you are a badass by [00:04:00] Jen Sincero. I really love Marie Forleo's. Everything is figure outable. So there would be like spiritual development, business development, and like relationship development. So maybe even they started old school, like how to win friends and influence people.

[00:04:16] You know, like that might've been something that they read when they were a teenager or younger and then have just continued on. So stuff by, Oh my God, I can't believe I'm blanking on his name right now. The brain guy, what's his name?

[00:04:29] dane: [00:04:29] Which one? Like this dispenser.

[00:04:31] Diana: [00:04:31] It does then see, you knew exactly who I was talking about.

[00:04:33] Dispenza. Yeah, exactly. Top of mind. So dispense maybe stuff by Bruce Lipton. Marianne Williamson, Bernie Brown. Kind of those like next level influencers?

[00:04:46] dane: [00:04:46] What do you mean by next level?

[00:04:47] Diana: [00:04:47] You know, I mean, there are people who are like on a particular platform, right? Like people would maybe consider like Kobe Bryan and influencer or like they would consider people who are making impacts in some realms, but I'm talking to people who like have global mission to have humanitarian efforts.

[00:05:06] People who are usually doing like give back causes and stuff like that.

[00:05:10] dane: ...

[00:01:12] So today I'm talking to Kathy. Kathy, where in the world are you?

[00:01:15] Kathy: [00:01:15] I am in beautiful Sarasota, Florida.

[00:01:18] dane: [00:01:18] All right, well, this little human there in Sarasota.

[00:01:21] Kathy: [00:01:21] I don't care how good it is. It was a blessing to live here. I've been here 25 years. I grew up in Rhode Island. I don't like snow or cold.

[00:01:31] dane: [00:01:31] Good. And you're, you know that and you have no guilt or shame about it.

[00:01:35] You're live where you live. That's right. That's very important. When you find that authentic voice that's just so honest and you're like, yep, I no longer care what people think. This is what I want. That's a special woman. And there's also something pretty special about this podcast. Can you tell folks that are listening, how we know each other?

[00:01:51] Kathy: [00:01:51] I knew of you when I first heard about paperless pipeline and myself and my assistant at the time. We were [00:02:00] beta testers for paperless pipeline. So we were very involved in the building process of it and then utilized it for years afterwards.

[00:02:09] dane: [00:02:09] So that's wonderful. And so I didn't know this. People listening as she got on, she said, I know you because I was a beta tester for your software product.

[00:02:18] PayPal is pipeline, which has passed its 10th year anniversary. It's still going along nice. And so it's an honor to have you here. And also just for folks listening. For you to hear how happy one of my customers was in working with me. Did you feel cared for Kathy?

[00:02:36] Kathy: [00:02:36] I have to say that my perception assessment and the reason why I even continued to follow you all the years after pipeline was that.

[00:02:46] You were brilliant. You had a way of, even as you grew your

[00:02:50] dane: [00:02:50] product,

[00:02:51] Kathy: [00:02:51] making your end users still feel like you matter and you are important. Many people as they grow, lose that.

[00:03:01] dane: [00:03:01] Well, I did lose it a little bit and it came rushing back when I got hit in the face.

[00:03:05] Kathy: [00:03:05] I don't know. In my mind, I'm like, whatever Dane touches, I want to know what it

[00:03:10] dane: [00:03:10] is.

[00:03:12] That's so sweet. Thank you. Thank you. You know, when I say I lost, I probably still had it in comparison to others, but to the degree, like. I care so much about the people that I work with. I had one of my very first customers was a real estate broker in Texas. He's one of my first 50 customers, and you know what?

[00:03:31] I called him the other day just to say hi after not talking for eight years, and it had been 12 years since we worked together and I called them to say hi and say thank you. And to say thank you for believing in me. Thank you for buying my product when I was so young. Thank you for referring me to the customers you did.

[00:03:47] I still think of you. I think if you fondly and get even emotional as I talk about it, just thank you for believing in me. Like an entrepreneur's first. Customers are almost like a first boyfriend or girlfriend, you know, we know them by name. We're [00:04:00] so grateful they take a chance on us. So I called him to tell him that after like 10 years, just to say thank you.

[00:04:04] And it felt so good. And you know, he had had some doubts in his life and he had questioned a few decisions that he made and he was having a human moment where he's questioning if what he did mattered. And it just meant so much to him to hear from me, to say thank you and. That's the kind of connection that if you have with people, makes your businesses so much fun to run.

[00:04:24] Kathy: [00:04:24] And that's exactly how I feel about each person that I have helped buy or sell a home as you would just talking. That's how I feel about everyone I've worked with. To me, that's the rewarding part. It truly is. And to hear them come back to me and say. We wouldn't be in this house if it wasn't for you, Cathy, or that's what makes it all worthwhile.

[00:04:46] I'm celebrating my 20th year in real estate. It doesn't seem like 20 years.

[00:04:52] dane: [00:04:52] Wow. So what's your big goal for the call today?

[00:04:55] Kathy: [00:04:55] Honestly, when you put this out there, I'm like, yeah, anything you do I want to learn, I want to be a part of. And I'm like, what do I want to do? Do I want it? I have ideas for going in a different direction with my real estate, but I also have ideas for different business I want to do.

[00:05:09] So.

[00:05:1...

Watch Dickon, Douglas, Shane & Wiley Get Coaching

Listen as these member share their business goals and get help reaching them.