Standard Deviation Podcast

Connect and learn more about Siobhan Solberg:

• Linkedin
• Twitter
• The company she has founded: RAZE
• Her podcast: Marketing Unf*cked.
• How to pronounce Siobhan :D

If you liked this episode, make sure to subscribe to your favorite podcast provider.
To watch this interview in video format, please check out our YouTube Channel.
To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.

Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.
CXL is the premium marketing education destination.

This podcast is brought to you by Juliana Jackson and Simo Ahava.

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.
>> Articles and content mentioned in the episode <<

• Simo's latest article: Just breathe
• Server Side Course by TeamSimmer
• Customer Retention Masterclass in Copenhagen with Juliana (Early bird tickets available)
• Technical Marketing Guide by Juliana
• Tackling GA4 Reporting: A Guide for Accurate Traffic Attribution and Campaign Data Analysis by Adrian Grigore
• The Bridge Danish TV Series
• GA4 Academy

This podcast is brought to you by Juliana Jackson and Simo Ahava.

From our Sponsors at Simmer

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.
• Official Announcement: New Course coming in June: Chrome Devtools for Digital Marketers by Simmer

Latest content from Juliana & Simo

• Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo Ahava
• Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson

Also mentioned in the Episode

• Juliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool for Starbucks EMEA
• Book: Write Useful Books - Rob Fitzpatrick
• Piwik PRO's blue hoodies

Connect with Erin Weigel + buy her book. Thank us later!

• Get the book and learn more about Erin
• Connect with Erin on LinkedIn

This podcast is brought to you by Juliana Jackson and Simo Ahava.

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.
>> Articles and content mentioned in the episode <<

• NEW Server Side Course by TeamSimmer
• Juliana's latest article: Introduction to Natural Language Processing and its business applications
• Hugging-Face Zero-Shot Classification
• Check out MeasureSummit 2023 to hear Juliana and Simo speak about Natural Language Processing and, respectively, Server Side Tagging in 2023
• Connect with Timo Dechau (LinkedIn)
• The book that tells you everything you need to know about Event Data - by Timo Dechau
• DeepSkyData Courses about event tracking and more
• Timo's Substack
• What is beyond event data - article by Timo Dechau
• Timo Dechau's Youtube Channel

This podcast is brought to you by Juliana Jackson and Simo Ahava.

From our Sponsors at Simmer

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
• PS: Huge BlackFriday discounts on courses are available until November 30th.

Latest content from Juliana & Simo

• Cookie Access With Shopify Checkout And SGTM by Simo Ahava
• Cookie Status Project by Simo Ahava
• Five AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience by Juliana Jackson
• How to Measure AI ROI in CX: The Value Chain Framework by Juliana Jackson

Also mentioned in the Episode

• CRAP Talks by Bhav Patel
• Causl A/B Testing Calculator
• People in Analytics Starter Pack on Bluesky by Mehdi Oudjida - https://go.bsky.app/Huxv35J

Connect with Bhav Patel

• Bluesky
• Linkedin

This podcast is brought to you by Juliana Jackson and Simo Ahava.