
Everton and Forest in hot water... are the Premier Legaue's financial rules working? Plus, the Two Circles CEO on the Charterhouse deal
01/18/24 • 57 min
As Everton (again) and Nottingham Forest become the latest Premier League clubs to fall foul of the Premier League's financial rules, George Breare, Tom Bassam and Josh Sim discuss that story, plus a potentially huge NFL-ESPN deal. Then Two Circles CEO Gareth Balch joins the show to talk about the Charterhouse move.
Talking points:
- What's the story with the Premier League's profit and sustainability rules? (1:04)
- Are the rules protecting clubs at the top? (7:28)
- The NFL-ESPN deal (18:03)
- Two Circles acquired by Charterhouse (29:49)
- Josh Sim interviews Two Circles CEO Gareth Balch (32:06)
As Everton (again) and Nottingham Forest become the latest Premier League clubs to fall foul of the Premier League's financial rules, George Breare, Tom Bassam and Josh Sim discuss that story, plus a potentially huge NFL-ESPN deal. Then Two Circles CEO Gareth Balch joins the show to talk about the Charterhouse move.
Talking points:
- What's the story with the Premier League's profit and sustainability rules? (1:04)
- Are the rules protecting clubs at the top? (7:28)
- The NFL-ESPN deal (18:03)
- Two Circles acquired by Charterhouse (29:49)
- Josh Sim interviews Two Circles CEO Gareth Balch (32:06)
Previous Episode

Women's football in 2024... are we ready for takeoff?
Lenah Ueltzen-Gabell, Wasserman Group MD, and Women in Football board member Jo Tongue, who is also CEO of Tongue Tied Management - an agency that represents two of the biggest stars in the England team in Leah Williamson and Keira Walsh, as well as current Chelsea head coach Emma Hayes - join SportsPro's Tom Basam for a wide-ranging discussion about the state of play in women's football.
Talking points:
- The media picture for women's football
- Is it the right time go behind a paywall?
- What's the right commercial structure for a game still growing?
- How to take advantage of the unique appeal of women's football
- Being set up for success at a governance level
- Looking ahead to 2024
Next Episode

Castore founder Tom Beahon on the journey of a challenger brand trying to become the next Nike
Since being founded in 2016, UK-based Castore has come from nowhere to establish itself as one of the most eye-catching brands in sportswear. Brothers Tom and Phil Beahon have overseen a rise that has seen the company go from handing out apparel outside gyms to having some of the biggest names in sports wearing Castore kit. Here, Tom Beahon makes a return to the SportsPro Podcast to tell George Breare and Tom Bassam about the next stage for Castore, as well as discuss some of the challenges of growing a £1bn company amid the intense pressure of the sportswear business.
Talking points:
- An update on Castore's journey (0:40)
- Positioning the brand and the company culture (11:37)
- Working with Andy Murray (19:35)
- Bringing in new investment (24:45)
- Dealing with challenges and challenging the big brands (28:50)
- How Castore works with its partner teams (35:07)
- Moving into new markets and sports verticals (41:29)
- Running a family business (49:32)
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