Sports Marketing Machine Podcast
Jeremy Neisser
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
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Top 10 Sports Marketing Machine Podcast Episodes
Goodpods has curated a list of the 10 best Sports Marketing Machine Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Sports Marketing Machine Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Sports Marketing Machine Podcast episode by adding your comments to the episode page.
43 - Black Friday/Cyber Monday Marketing Planning
Sports Marketing Machine Podcast
In this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part of the package to attract different audiences. Neisser then explains the pre-promotion phase, where teams should plan their marketing strategies and build excitement through teasers and announcements. Finally, he highlights the significance of tracking and documenting the success of the marketing efforts to identify the most effective channels and strategies.
Takeaways
- Create two deals for Black Friday and Cyber Monday to give fans options.
- Include merchandise and tickets as part of the package to attract different audiences.
- Plan out the pre-promotion phase to build excitement and anticipation.
- Track and document the success of the marketing efforts to identify the most effective channels and strategies.
Chapters
00:00 - Introduction and Christmas Wishlist
00:44 - Black Friday, Cyber Monday Marketing Planning
01:39 - Deal Creation
06:18 - Tracking and Documenting
The holidays are fast approaching and planning your marketing will allow you to maximize your ticket package sales.
Here are the three-part process that I have noticed work the best:
Deals - have two deals presented not one. There is psychology in providing fans with two choices over having one choice. Each option is a bundle including merchandise and tickets.
Pre-Promotion - Start your marketing early so that fans can get excited and they are aware of the deals. That is part of the reason why Wal-Mart, Target, and other retailers have already started to share what is offered - to get people excited!
Document and Track - Download a printable November calendar and write in all of your marketing activities including emails, social posts, texting, etc. If possible track ticket sales from sources. So you know exactly which sources converts the best.
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
In this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part of the package to attract different audiences. Neisser then explains the pre-promotion phase, where teams should plan their marketing strategies and build excitement through teasers and announcements. Finally, he highlights the significance of tracking and documenting the success of the marketing efforts to identify the most effective channels and strategies.
Takeaways
- Create two deals for Black Friday and Cyber Monday to give fans options.
- Include merchandise and tickets as part of the package to attract different audiences.
- Plan out the pre-promotion phase to build excitement and anticipation.
- Track and document the success of the marketing efforts to identify the most effective channels and strategies.
Chapters
00:00 - Introduction and Christmas Wishlist
00:44 - Black Friday, Cyber Monday Marketing Planning
01:39 - Deal Creation
06:18 - Tracking and Documenting
The holidays are fast approaching and planning your marketing will allow you to maximize your ticket package sales.
Here are the three-part process that I have noticed work the best:
Deals - have two deals presented not one. There is psychology in providing fans with two choices over having one choice. Each option is a bundle including merchandise and tickets.
Pre-Promotion - Start your marketing early so that fans can get excited and they are aware of the deals. That is part of the reason why Wal-Mart, Target, and other retailers have already started to share what is offered - to get people excited!
Document and Track - Download a printable November calendar and write in all of your marketing activities including emails, social posts, texting, etc. If possible track ticket sales from sources. So you know exactly which sources converts the best.
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
11/09/23 • 10 min
31 - Know Exactly How Much A Ticket Buyer Is Worth Using One Tool
Sports Marketing Machine Podcast
In this episode, Jeremy Neisser discusses the concept of Average Order Value (AOV) and how it can be used to determine the worth of a ticket buyer. He introduces an AOV calculator on his website and explains how to use it. Jeremy then explores the impact of AOV on budget planning, marketing effectiveness, promotions, and personalized fan experiences. He concludes by providing a plan of action for implementing AOV calculations and hints at using AOV for marketing planning in the next episode.
Takeaways
- Average Order Value (AOV) is a metric that determines the worth of a ticket buyer.
- Using an AOV calculator can help with budget planning and understanding the effectiveness of marketing efforts.
- AOV can also be used to assess the impact of promotions and personalize the fan experience.
- Implementing AOV calculations can lead to data-driven marketing decisions and improved ticket sales.
Chapters
00:00 - Introduction
00:41 - Average Order Value (AOV) Calculator
06:03 - Plan of Action
07:31 - Using AOV for Marketing Planning
08:01 - Conclusion
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
In this episode, Jeremy Neisser discusses the concept of Average Order Value (AOV) and how it can be used to determine the worth of a ticket buyer. He introduces an AOV calculator on his website and explains how to use it. Jeremy then explores the impact of AOV on budget planning, marketing effectiveness, promotions, and personalized fan experiences. He concludes by providing a plan of action for implementing AOV calculations and hints at using AOV for marketing planning in the next episode.
Takeaways
- Average Order Value (AOV) is a metric that determines the worth of a ticket buyer.
- Using an AOV calculator can help with budget planning and understanding the effectiveness of marketing efforts.
- AOV can also be used to assess the impact of promotions and personalize the fan experience.
- Implementing AOV calculations can lead to data-driven marketing decisions and improved ticket sales.
Chapters
00:00 - Introduction
00:41 - Average Order Value (AOV) Calculator
06:03 - Plan of Action
07:31 - Using AOV for Marketing Planning
08:01 - Conclusion
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
08/29/23 • 8 min
22 - How to buy Billboards For CHEAP to Promote Your Games
Sports Marketing Machine Podcast
In this podcast episode, I dig into BlipBillboards.com and how teams can buy deeply discounted digital billboards in their community to promote their games.
I also share how digital billboards allow you to be promotion-specific rather than be locked into a long-term deal where you don't have the flexibility to change content frequently.
Digital billboards offer several benefits compared to traditional static billboards:
- Dynamic Content: Digital billboards allow for the display of dynamic and interactive content, including videos, animations, and live updates. This versatility enables advertisers to create eye-catching and engaging messages that capture viewers' attention.
- Targeted Messaging: Digital billboards provide the flexibility to schedule different ads at specific times of the day or week, allowing advertisers to target specific audiences during peak traffic periods or relevant events. This targeting capability increases the relevance and effectiveness of the advertising campaign.
- Real-Time Updates: With digital billboards, advertisers can make real-time changes to their messaging. They can update ads instantly, ensuring that their content remains fresh, relevant, and aligned with current events, promotions, or market trends.
- Cost-Effectiveness: Digital billboards eliminate the need for printing and installation costs associated with traditional billboards. Advertisers can update content remotely, reducing ongoing production expenses. Additionally, multiple ads can be displayed on a single digital billboard, allowing different advertisers to share the cost and reach a broader audience.
- Increased Visibility: Digital billboards often feature vibrant colors, high-resolution displays, and LED lighting, making them more noticeable and visible to passing audiences. The dynamic nature of the content and the ability to incorporate motion and animations further enhance their visibility and attract attention.
- Environmental Friendliness: Compared to traditional printed billboards, digital billboards are more environmentally friendly. They eliminate the need for printing materials, reducing paper waste and the associated carbon footprint. Additionally, digital billboards can be powered by renewable energy sources, further reducing their environmental impact.
- Enhanced Analytics: Digital billboards offer the potential for advanced analytics and data collection. Advertisers can track impressions, engagement rates, and other metrics to measure the effectiveness of their campaigns accurately. These insights enable advertisers to optimize their messaging and make data-driven decisions for future advertising efforts.
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
In this podcast episode, I dig into BlipBillboards.com and how teams can buy deeply discounted digital billboards in their community to promote their games.
I also share how digital billboards allow you to be promotion-specific rather than be locked into a long-term deal where you don't have the flexibility to change content frequently.
Digital billboards offer several benefits compared to traditional static billboards:
- Dynamic Content: Digital billboards allow for the display of dynamic and interactive content, including videos, animations, and live updates. This versatility enables advertisers to create eye-catching and engaging messages that capture viewers' attention.
- Targeted Messaging: Digital billboards provide the flexibility to schedule different ads at specific times of the day or week, allowing advertisers to target specific audiences during peak traffic periods or relevant events. This targeting capability increases the relevance and effectiveness of the advertising campaign.
- Real-Time Updates: With digital billboards, advertisers can make real-time changes to their messaging. They can update ads instantly, ensuring that their content remains fresh, relevant, and aligned with current events, promotions, or market trends.
- Cost-Effectiveness: Digital billboards eliminate the need for printing and installation costs associated with traditional billboards. Advertisers can update content remotely, reducing ongoing production expenses. Additionally, multiple ads can be displayed on a single digital billboard, allowing different advertisers to share the cost and reach a broader audience.
- Increased Visibility: Digital billboards often feature vibrant colors, high-resolution displays, and LED lighting, making them more noticeable and visible to passing audiences. The dynamic nature of the content and the ability to incorporate motion and animations further enhance their visibility and attract attention.
- Environmental Friendliness: Compared to traditional printed billboards, digital billboards are more environmentally friendly. They eliminate the need for printing materials, reducing paper waste and the associated carbon footprint. Additionally, digital billboards can be powered by renewable energy sources, further reducing their environmental impact.
- Enhanced Analytics: Digital billboards offer the potential for advanced analytics and data collection. Advertisers can track impressions, engagement rates, and other metrics to measure the effectiveness of their campaigns accurately. These insights enable advertisers to optimize their messaging and make data-driven decisions for future advertising efforts.
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
07/13/23 • 7 min
74 - Maximizing Merchandise Sales - 10 Things You Can Do To Sell More This Year with Heather from Destroyer.Rocks
Sports Marketing Machine Podcast
In this episode, Jeremy Neisser interviews Heather Doane from Destroyer Promotional Products about improving merchandise sales. They discuss 10 tips for teams to implement, including inventory management, understanding retail space, visual merchandising, competitive pricing, and more. Heather emphasizes the importance of knowing your inventory, organizing the back of the house, and conducting market research to set competitive prices. She also suggests asking for samples and staying updated on industry trends. Overall, the conversation provides valuable insights for sports teams looking to boost their merchandise sales.
In this conversation, Heather Doane shares 10 tips to improve merchandise sales. The tips include knowing your inventory, understanding your retail space, visual merchandising, setting prices, researching items, organizing the back of the house, tracking sales, capturing customer information, and promoting brand awareness.
Heather emphasizes the importance of creating a visually appealing store layout, conducting research on pricing and merchandise quality, and utilizing customer data for targeted marketing. She also suggests collaborating with other teams and attending retail buyers meetings to share insights and improve the overall league. Heather encourages listeners to reach out for personalized guidance and assistance.
Takeaways
- Know your inventory and keep track of the quantity and size breakdowns of each style.
- Understand your retail space and how customers shop to optimize visual merchandising.
- Set competitive prices by conducting market research and comparing quotes from different vendors.
- Ask for samples to ensure the quality of the merchandise before making bulk orders.
- Organize the back of the house with racks, carts, and proper storage to protect and easily access inventory. Know your inventory and regularly spot check to ensure you have enough stock of popular items.
- Understand your retail space and optimize it by creating visually appealing displays and signage.
- Invest in visual merchandising to tell a story and make it easier for customers to find and purchase items.
- Conduct research on pricing and merchandise quality to ensure competitive pricing and high-quality products.
- Organize the back of the house to streamline operations and make it easier to restock and fulfill orders.
- Capture customer information to build a database for targeted marketing and personalized promotions.
Chapters
00:00 - Introduction and Overview
00:26 - Tip 1: Inventory Management
05:08 - Tip 2: Understanding Retail Space
07:25 - Tip 3: Visual Merchandising
09:46 - Tip 4: Driving Key Performance Indicators
15:07 - Tip 5: Competitive Pricing
22:17 - Tip 6: Organizing the Back of the House
26:44 - Tip 7 Optimizing Retail Space and Visual Merchandising
32:45 - Tip 8 Capturing Customer Information for Targeted Marketing
35:41 - Tip 9 Incentivizing Customers with Loyalty Rewards Programs
38:50 - Standardizing Visual Merchandising for Consistency
46:21 - Tip 10 Driving Key Performance Indicators (KPIs)
47:26 - Promoting Brand Awareness and Online Presence
50:22 - Collaborating with Other Teams for League Growth
51:01 - Personalized Guidance for Merchandise Sales Success
Contact Heather or the Destroyer Team
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
In this episode, Jeremy Neisser interviews Heather Doane from Destroyer Promotional Products about improving merchandise sales. They discuss 10 tips for teams to implement, including inventory management, understanding retail space, visual merchandising, competitive pricing, and more. Heather emphasizes the importance of knowing your inventory, organizing the back of the house, and conducting market research to set competitive prices. She also suggests asking for samples and staying updated on industry trends. Overall, the conversation provides valuable insights for sports teams looking to boost their merchandise sales.
In this conversation, Heather Doane shares 10 tips to improve merchandise sales. The tips include knowing your inventory, understanding your retail space, visual merchandising, setting prices, researching items, organizing the back of the house, tracking sales, capturing customer information, and promoting brand awareness.
Heather emphasizes the importance of creating a visually appealing store layout, conducting research on pricing and merchandise quality, and utilizing customer data for targeted marketing. She also suggests collaborating with other teams and attending retail buyers meetings to share insights and improve the overall league. Heather encourages listeners to reach out for personalized guidance and assistance.
Takeaways
- Know your inventory and keep track of the quantity and size breakdowns of each style.
- Understand your retail space and how customers shop to optimize visual merchandising.
- Set competitive prices by conducting market research and comparing quotes from different vendors.
- Ask for samples to ensure the quality of the merchandise before making bulk orders.
- Organize the back of the house with racks, carts, and proper storage to protect and easily access inventory. Know your inventory and regularly spot check to ensure you have enough stock of popular items.
- Understand your retail space and optimize it by creating visually appealing displays and signage.
- Invest in visual merchandising to tell a story and make it easier for customers to find and purchase items.
- Conduct research on pricing and merchandise quality to ensure competitive pricing and high-quality products.
- Organize the back of the house to streamline operations and make it easier to restock and fulfill orders.
- Capture customer information to build a database for targeted marketing and personalized promotions.
Chapters
00:00 - Introduction and Overview
00:26 - Tip 1: Inventory Management
05:08 - Tip 2: Understanding Retail Space
07:25 - Tip 3: Visual Merchandising
09:46 - Tip 4: Driving Key Performance Indicators
15:07 - Tip 5: Competitive Pricing
22:17 - Tip 6: Organizing the Back of the House
26:44 - Tip 7 Optimizing Retail Space and Visual Merchandising
32:45 - Tip 8 Capturing Customer Information for Targeted Marketing
35:41 - Tip 9 Incentivizing Customers with Loyalty Rewards Programs
38:50 - Standardizing Visual Merchandising for Consistency
46:21 - Tip 10 Driving Key Performance Indicators (KPIs)
47:26 - Promoting Brand Awareness and Online Presence
50:22 - Collaborating with Other Teams for League Growth
51:01 - Personalized Guidance for Merchandise Sales Success
Contact Heather or the Destroyer Team
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
06/25/24 • 52 min
79 - Open Role: Assoc. AD for Marketing & Fan Experience - DePaul University with Kassidy Ellenby
Sports Marketing Machine Podcast
In this episode, Jeremy Neisser interviews Kassidy Ellenby, the Executive Associate Athletic Director for Marketing and Communications at DePaul University, about an open role for the Associate Athletics Director for Marketing and Fan Experience. They discuss the duties and expectations of the role, including overseeing marketing efforts for men's basketball, managing a budget, and coordinating sponsorship activations.
They also talk about the game day atmosphere at Wintrust Arena, the importance of fan engagement, and the strategies for increasing student attendance at sporting events. The conversation highlights the collaborative culture at DePaul and the opportunities for growth and development within the athletic department.
Takeaways
- The open role at DePaul University is for the Associate Athletics Director for Marketing and Fan Experience, with a focus on men's basketball.
- The role involves overseeing marketing efforts, managing a budget, and coordinating sponsorship activations.
- The game day atmosphere at Wintrust Arena is top-notch, with pyro towers, immersive video boards, and engaging in-game entertainment.
- Increasing student attendance at sporting events is a priority, and partnerships with campus organizations and targeted communication strategies are used to promote events and offer incentives.
- DePaul University offers a collaborative and supportive culture, with opportunities for growth and development within the athletic department.
Chapters
00:00 - Introduction and Overview of the Open Role
03:02 - Creating an Engaging Game Day Atmosphere at Wintrust Arena
05:48 - Increasing Student Attendance at Sporting Events
08:51 - Collaborative Culture and Opportunities for Growth at DePaul University
To review the job posting and apply - DePaul University
Connect with Kassidy on LinkedIn or through DePaul Athletics.
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
In this episode, Jeremy Neisser interviews Kassidy Ellenby, the Executive Associate Athletic Director for Marketing and Communications at DePaul University, about an open role for the Associate Athletics Director for Marketing and Fan Experience. They discuss the duties and expectations of the role, including overseeing marketing efforts for men's basketball, managing a budget, and coordinating sponsorship activations.
They also talk about the game day atmosphere at Wintrust Arena, the importance of fan engagement, and the strategies for increasing student attendance at sporting events. The conversation highlights the collaborative culture at DePaul and the opportunities for growth and development within the athletic department.
Takeaways
- The open role at DePaul University is for the Associate Athletics Director for Marketing and Fan Experience, with a focus on men's basketball.
- The role involves overseeing marketing efforts, managing a budget, and coordinating sponsorship activations.
- The game day atmosphere at Wintrust Arena is top-notch, with pyro towers, immersive video boards, and engaging in-game entertainment.
- Increasing student attendance at sporting events is a priority, and partnerships with campus organizations and targeted communication strategies are used to promote events and offer incentives.
- DePaul University offers a collaborative and supportive culture, with opportunities for growth and development within the athletic department.
Chapters
00:00 - Introduction and Overview of the Open Role
03:02 - Creating an Engaging Game Day Atmosphere at Wintrust Arena
05:48 - Increasing Student Attendance at Sporting Events
08:51 - Collaborative Culture and Opportunities for Growth at DePaul University
To review the job posting and apply - DePaul University
Connect with Kassidy on LinkedIn or through DePaul Athletics.
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
08/06/24 • 27 min
65 - Open Role: Samford Univ. - Director of Marketing & Fan Engagement Interview
Sports Marketing Machine Podcast
In this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement.
The role involves creating an engaging in-venue atmosphere, promoting games, and connecting with the community. The Director of Marketing will have some direct reports and a marketing-specific budget.
The focus will be on sports like men's basketball and football, but support will also be provided for other sports. The role primarily involves game presentation and fan experience, with less emphasis on social media and creating video content.
The marketing duties include working closely with ticketing, developing promotions, and potentially exploring external advertising. The Director of Marketing will also be involved in community engagement and representing the university at social events. The salary is competitive and the university is committed to supporting the athletic department. Samford University is located in Birmingham, Alabama, which offers a vibrant community with a growing food scene and various recreational and entertainment options.
The campus is undergoing expansion and has a strong focus on student success and enrollment growth.
Takeaways
- The Director of Marketing and Fan Engagement role at Samford University involves creating an engaging in-venue atmosphere and promoting games.
- The role includes working closely with ticketing, developing promotions, and potentially exploring external advertising.
- The Director of Marketing will also be involved in community engagement and representing the university at social events.
- Samford University is located in Birmingham, Alabama, which offers a vibrant community with a growing food scene and various recreational and entertainment options.
Chapters
00:00 - Introduction and Overview of the Open Role
05:14 - Game Presentation and Fan Experience
11:44 - Community Engagement and Representing the University
21:51 - Salary Structure and Application Process
Links mentioned:
Samford University Athletics
Apply for the Role
Meet BJ
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
In this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement.
The role involves creating an engaging in-venue atmosphere, promoting games, and connecting with the community. The Director of Marketing will have some direct reports and a marketing-specific budget.
The focus will be on sports like men's basketball and football, but support will also be provided for other sports. The role primarily involves game presentation and fan experience, with less emphasis on social media and creating video content.
The marketing duties include working closely with ticketing, developing promotions, and potentially exploring external advertising. The Director of Marketing will also be involved in community engagement and representing the university at social events. The salary is competitive and the university is committed to supporting the athletic department. Samford University is located in Birmingham, Alabama, which offers a vibrant community with a growing food scene and various recreational and entertainment options.
The campus is undergoing expansion and has a strong focus on student success and enrollment growth.
Takeaways
- The Director of Marketing and Fan Engagement role at Samford University involves creating an engaging in-venue atmosphere and promoting games.
- The role includes working closely with ticketing, developing promotions, and potentially exploring external advertising.
- The Director of Marketing will also be involved in community engagement and representing the university at social events.
- Samford University is located in Birmingham, Alabama, which offers a vibrant community with a growing food scene and various recreational and entertainment options.
Chapters
00:00 - Introduction and Overview of the Open Role
05:14 - Game Presentation and Fan Experience
11:44 - Community Engagement and Representing the University
21:51 - Salary Structure and Application Process
Links mentioned:
Samford University Athletics
Apply for the Role
Meet BJ
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
04/25/24 • 25 min
44 - 3 Ways To Collect More Email Addresses From Your Website
Sports Marketing Machine Podcast
In this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser provides examples and tips for each method, highlighting the potential to increase conversions and engage fans.
He also offers a demo of the email cookie verification software for interested listeners.
Here are the slides that I mentioned.
I share a few examples of pop-ups that work:
Splash pages:
Quizzes:
Cookie Verification
Head over to Sports Marketing Machine.com/Cookie to sign up for a demo on how you can collect more emails for about 15-cents per email from your website.
Episodes I mentioned:
41 - Dr. J.J. Peterson shares how you can invite fans into a story
Takeaways
- Email marketing has a high ROI, with a 36 to 1 return on investment.
- Collecting email addresses from your website is crucial for effective email marketing.
- Three methods to collect email addresses are pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification.
- Pop-ups can be used to collect email addresses by offering a newsletter or exclusive insider club.
- Landing pages/splash pages/squeeze pages can be used to promote specific events, contests, or discounts to collect email addresses.
- Email cookie verification involves placing a pixel on your website to track visitors and collect verified email addresses.
- Email cookie verification is recommended for websites with 30,000 or more visitors.
- Collecting more email addresses can lead to increased ticket and merchandise sales.
- Interested listeners can request a demo of the email cookie verification software.
Sound Bites
- "Today, I'm going to show you and tell you how to collect more email addresses from your website."
- "Email marketing has a 36 to 1 ROI, which means that for every $1 you spend on your email marketing software, you will make $36 in return."
- "The first thing I'm going to talk about today is pop-ups."
Chapters
00:00 - Introduction: Importance of Collecting Email Addresses
05:53 - Chapter 2: Landing Pages, Splash Pages, and Squeeze Pages for Email Collection
10:33 - Chapter 3: Email Cookie Verification: Tracking and Collecting Verified Email Addresses
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
In this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser provides examples and tips for each method, highlighting the potential to increase conversions and engage fans.
He also offers a demo of the email cookie verification software for interested listeners.
Here are the slides that I mentioned.
I share a few examples of pop-ups that work:
Splash pages:
Quizzes:
Cookie Verification
Head over to Sports Marketing Machine.com/Cookie to sign up for a demo on how you can collect more emails for about 15-cents per email from your website.
Episodes I mentioned:
41 - Dr. J.J. Peterson shares how you can invite fans into a story
Takeaways
- Email marketing has a high ROI, with a 36 to 1 return on investment.
- Collecting email addresses from your website is crucial for effective email marketing.
- Three methods to collect email addresses are pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification.
- Pop-ups can be used to collect email addresses by offering a newsletter or exclusive insider club.
- Landing pages/splash pages/squeeze pages can be used to promote specific events, contests, or discounts to collect email addresses.
- Email cookie verification involves placing a pixel on your website to track visitors and collect verified email addresses.
- Email cookie verification is recommended for websites with 30,000 or more visitors.
- Collecting more email addresses can lead to increased ticket and merchandise sales.
- Interested listeners can request a demo of the email cookie verification software.
Sound Bites
- "Today, I'm going to show you and tell you how to collect more email addresses from your website."
- "Email marketing has a 36 to 1 ROI, which means that for every $1 you spend on your email marketing software, you will make $36 in return."
- "The first thing I'm going to talk about today is pop-ups."
Chapters
00:00 - Introduction: Importance of Collecting Email Addresses
05:53 - Chapter 2: Landing Pages, Splash Pages, and Squeeze Pages for Email Collection
10:33 - Chapter 3: Email Cookie Verification: Tracking and Collecting Verified Email Addresses
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
11/17/23 • 14 min
35 - Small Budget But Lofty Ticket Sales Goals? Do These 3 Things
Sports Marketing Machine Podcast
In this episode, Jeremy Neisser shares three cost-effective and actionable marketing strategies to sell more tickets. He emphasizes the importance of targeted marketing rather than spraying and praying. The strategies discussed include retargeting website visitors, using Awarity for digital marketing, capturing more emails on the website, and running meta ads on Facebook and Instagram. These strategies aim to increase ticket sales and provide a high return on investment. The episode concludes with a summary of the main takeaways.
Takeaways
Focus on targeted marketing strategies rather than broad approaches.
Retarget website visitors using platforms like Awarity to increase ticket sales.
Capture more emails on the website to expand the email list and improve marketing efforts.
Run meta ads on Facebook and Instagram to reach a larger audience and drive traffic to the website.
Chapters
00:00 Introduction and Overview
01:08 Assumptions
04:17 Using Awarity for Digital Marketing
06:05 Capturing More Emails on the Website
08:46 Running Meta Ads on Facebook and Instagram
11:34 Summary and Takeaways
Assumptions:
- You have an email software and an existing list.
- You've secured trade deals with local media or organizations.
- Your budget is $5000 for driving ticket sales.
- You have a website for selling tickets online.
Strategy 1: Retargeting Your Website Visitors
- With significant website traffic, retargeting can be a game-changer.
- Use "Awarity" to create targeted ads for website visitors, even on a small budget starting at $300.
- Awarity also tracks ticket sales, ensuring you know your ROI.
- Implement email capture tools to gather visitor information without requiring email input, costing an average of 7 cents per email.
Strategy 2: Run Meta Ads on Facebook and Instagram
- Facebook and Instagram offer excellent platforms for targeting your audience.
- Leverage the large following and consider Instagram's reels as advertising.
- Target viewers who engage significantly with videos or website visitors who didn't convert.
Budget Breakdown:
- Month 0 (Before the Season Starts): Awarity ($300), Email Capture ($200), Total Spend ($500), Expected ROI (3-1), Net Revenue ($1500).
- Months 1 to 5: Awarity ($400 per month), Email Capture ($100 to $200 per month), Meta Ads ($300 per month), Total Spend ($900 per month).
By the end of the year, you could have collected over 10,000 new email subscribers and achieved a close-to-4-to-1 return on your ad spend, all while driving more traffic to your website.
Don't forget to share this valuable content with others in the sports industry looking to grow their fan base and sell more tickets.
Action Steps:
- Explore Awarity for effective retargeting.
- Utilize Email Capture for cost-effective email list expansion.
- Run Meta Ads on Facebook and Instagram to engage with your audience.
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
In this episode, Jeremy Neisser shares three cost-effective and actionable marketing strategies to sell more tickets. He emphasizes the importance of targeted marketing rather than spraying and praying. The strategies discussed include retargeting website visitors, using Awarity for digital marketing, capturing more emails on the website, and running meta ads on Facebook and Instagram. These strategies aim to increase ticket sales and provide a high return on investment. The episode concludes with a summary of the main takeaways.
Takeaways
Focus on targeted marketing strategies rather than broad approaches.
Retarget website visitors using platforms like Awarity to increase ticket sales.
Capture more emails on the website to expand the email list and improve marketing efforts.
Run meta ads on Facebook and Instagram to reach a larger audience and drive traffic to the website.
Chapters
00:00 Introduction and Overview
01:08 Assumptions
04:17 Using Awarity for Digital Marketing
06:05 Capturing More Emails on the Website
08:46 Running Meta Ads on Facebook and Instagram
11:34 Summary and Takeaways
Assumptions:
- You have an email software and an existing list.
- You've secured trade deals with local media or organizations.
- Your budget is $5000 for driving ticket sales.
- You have a website for selling tickets online.
Strategy 1: Retargeting Your Website Visitors
- With significant website traffic, retargeting can be a game-changer.
- Use "Awarity" to create targeted ads for website visitors, even on a small budget starting at $300.
- Awarity also tracks ticket sales, ensuring you know your ROI.
- Implement email capture tools to gather visitor information without requiring email input, costing an average of 7 cents per email.
Strategy 2: Run Meta Ads on Facebook and Instagram
- Facebook and Instagram offer excellent platforms for targeting your audience.
- Leverage the large following and consider Instagram's reels as advertising.
- Target viewers who engage significantly with videos or website visitors who didn't convert.
Budget Breakdown:
- Month 0 (Before the Season Starts): Awarity ($300), Email Capture ($200), Total Spend ($500), Expected ROI (3-1), Net Revenue ($1500).
- Months 1 to 5: Awarity ($400 per month), Email Capture ($100 to $200 per month), Meta Ads ($300 per month), Total Spend ($900 per month).
By the end of the year, you could have collected over 10,000 new email subscribers and achieved a close-to-4-to-1 return on your ad spend, all while driving more traffic to your website.
Don't forget to share this valuable content with others in the sports industry looking to grow their fan base and sell more tickets.
Action Steps:
- Explore Awarity for effective retargeting.
- Utilize Email Capture for cost-effective email list expansion.
- Run Meta Ads on Facebook and Instagram to engage with your audience.
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Book a call with Jeremy from Sports Marketing Machine
09/19/23 • 12 min
16 - How Teams Can Get FREE Television Coverage
Sports Marketing Machine Podcast
In this episode, Jeremy Neisser interviews Alan Sanchez from the People's Media Relations to discuss how sports teams can get free television coverage. Alan shares his background in TV and explains the importance of packaging ideas for the media. He emphasizes the need to offer unique and engaging content to capture the attention of reporters.
Alan also provides tips on building relationships with reporters and tailoring pitches to fit their preferences. He advises teams to focus on creating experiences that are family-friendly, safe, and fun. Overall, Alan encourages teams to be proactive in reaching out to the media and offers his services to help them navigate the process.
Takeaways
- Offer unique and engaging content to capture the attention of reporters
- Build relationships with reporters and tailor pitches to fit their preferences
- Focus on creating family-friendly, safe, and fun experiences
- Be proactive in reaching out to the media and pitching ideas
Sound Bites
Chapters
00:00 - Introduction
01:10 - Alan's Background in TV
03:28 - Filtering Ideas for Media Coverage
08:13 - The Process of Pitching to Media
12:03 - Creating Unique Hooks for Media Coverage
31:19 - Recap of Tips
33:08 - Contacting Alan Sanchez
Alan Sanchez has spent over 10 years as a television reporter and has transitioned to help organizations obtain television coverage for their events.
Instagram: https://www.instagram.com/thepeoplesmediarelations/
Contact info: TeamAlan@gmail.com or (209) 222-0170
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
In this episode, Jeremy Neisser interviews Alan Sanchez from the People's Media Relations to discuss how sports teams can get free television coverage. Alan shares his background in TV and explains the importance of packaging ideas for the media. He emphasizes the need to offer unique and engaging content to capture the attention of reporters.
Alan also provides tips on building relationships with reporters and tailoring pitches to fit their preferences. He advises teams to focus on creating experiences that are family-friendly, safe, and fun. Overall, Alan encourages teams to be proactive in reaching out to the media and offers his services to help them navigate the process.
Takeaways
- Offer unique and engaging content to capture the attention of reporters
- Build relationships with reporters and tailor pitches to fit their preferences
- Focus on creating family-friendly, safe, and fun experiences
- Be proactive in reaching out to the media and pitching ideas
Sound Bites
Chapters
00:00 - Introduction
01:10 - Alan's Background in TV
03:28 - Filtering Ideas for Media Coverage
08:13 - The Process of Pitching to Media
12:03 - Creating Unique Hooks for Media Coverage
31:19 - Recap of Tips
33:08 - Contacting Alan Sanchez
Alan Sanchez has spent over 10 years as a television reporter and has transitioned to help organizations obtain television coverage for their events.
Instagram: https://www.instagram.com/thepeoplesmediarelations/
Contact info: TeamAlan@gmail.com or (209) 222-0170
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
06/07/23 • 34 min
20 - How Talent Acquisition/Recruiting for Sports Teams Has Changed Since Covid
Sports Marketing Machine Podcast
In this episode, Jeremy Neisser interviews Chad Collins of Legacy Search, a talent acquisition firm specializing in helping sports teams find high-level executives. Chad shares his background in sports and his journey from working in various roles to starting his own company.
He discusses the importance of culture, work-life balance, and transparency in job postings.
Chad also provides insights into the changes in recruiting due to COVID-19 and offers tips for teams looking to hire the right candidates. Overall, the conversation highlights the key factors that candidates consider when applying for sports industry roles.
Takeaways
- Culture and work-life balance are important factors for candidates when considering job opportunities in the sports industry.
- Transparency in job postings, including salary ranges and benefits, helps attract qualified candidates.
- Teams should consider looking within their organization for potential candidates before searching externally.
- Refreshing job descriptions and collaborating with HR and marketing teams can help make job postings more appealing.
- Building trust and credibility with candidates is crucial in the recruiting process.
Sound Bites
Chapters
00:00 - Introduction to Chad Collins and Legacy Search
02:05 - Diving into Recruiting
03:08 - Chad's Background in Sports
05:14 - Career Journey and Move to Legacy Search
08:09 - Starting Legacy Search
10:39 - Importance of Culture and Work-Life Balance
11:09 - Impact of COVID-19 on Recruiting
12:18 - Changes in Job Postings and Descriptions
13:11 - Importance of Transparency and Benefits
14:07 - Considerations Before Posting Job Opportunities
16:35 - Looking Within the Organization for Candidates
24:52Building Trust and Credibility
27:22 - Qualities to Look for in Candidates
31:14 - Getting in Touch with Chad Collins
Chad has a long history of working in professional sports and Collegiate Athletics and made the switch in 2015 to an executive recruiting company. He has worked with more than 400 executives and has the connections to successfully recruit the right candidates for the right positions.
He can be reached at:
chad@legacysportssearch.com
https://www.legacysportssearch.com/
Linkedin: https://www.linkedin.com/in/chad-collins-993815/
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
In this episode, Jeremy Neisser interviews Chad Collins of Legacy Search, a talent acquisition firm specializing in helping sports teams find high-level executives. Chad shares his background in sports and his journey from working in various roles to starting his own company.
He discusses the importance of culture, work-life balance, and transparency in job postings.
Chad also provides insights into the changes in recruiting due to COVID-19 and offers tips for teams looking to hire the right candidates. Overall, the conversation highlights the key factors that candidates consider when applying for sports industry roles.
Takeaways
- Culture and work-life balance are important factors for candidates when considering job opportunities in the sports industry.
- Transparency in job postings, including salary ranges and benefits, helps attract qualified candidates.
- Teams should consider looking within their organization for potential candidates before searching externally.
- Refreshing job descriptions and collaborating with HR and marketing teams can help make job postings more appealing.
- Building trust and credibility with candidates is crucial in the recruiting process.
Sound Bites
Chapters
00:00 - Introduction to Chad Collins and Legacy Search
02:05 - Diving into Recruiting
03:08 - Chad's Background in Sports
05:14 - Career Journey and Move to Legacy Search
08:09 - Starting Legacy Search
10:39 - Importance of Culture and Work-Life Balance
11:09 - Impact of COVID-19 on Recruiting
12:18 - Changes in Job Postings and Descriptions
13:11 - Importance of Transparency and Benefits
14:07 - Considerations Before Posting Job Opportunities
16:35 - Looking Within the Organization for Candidates
24:52Building Trust and Credibility
27:22 - Qualities to Look for in Candidates
31:14 - Getting in Touch with Chad Collins
Chad has a long history of working in professional sports and Collegiate Athletics and made the switch in 2015 to an executive recruiting company. He has worked with more than 400 executives and has the connections to successfully recruit the right candidates for the right positions.
He can be reached at:
chad@legacysportssearch.com
https://www.legacysportssearch.com/
Linkedin: https://www.linkedin.com/in/chad-collins-993815/
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
07/03/23 • 33 min
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FAQ
How many episodes does Sports Marketing Machine Podcast have?
Sports Marketing Machine Podcast currently has 107 episodes available.
What topics does Sports Marketing Machine Podcast cover?
The podcast is about Branding, Marketing, Podcasts, Digital Marketing and Business.
What is the most popular episode on Sports Marketing Machine Podcast?
The episode title '96 - Why Direct Mail Deserves a Spot in Your Marketing Mix This Season' is the most popular.
What is the average episode length on Sports Marketing Machine Podcast?
The average episode length on Sports Marketing Machine Podcast is 19 minutes.
How often are episodes of Sports Marketing Machine Podcast released?
Episodes of Sports Marketing Machine Podcast are typically released every 6 days, 23 hours.
When was the first episode of Sports Marketing Machine Podcast?
The first episode of Sports Marketing Machine Podcast was released on Apr 10, 2023.
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