World class ambitions for The Cheesecake Shop: CEO Scott Bush reveals what’s ahead

The Cheesecake Shop is an iconic Aussie brand that started out as a family-owned cake shop, back in 1991, and recently celebrated the opening of its 200th Australian store.

Scott Bush has led the brand for the past nine months, after an impressive 20+ years in a variety of roles at Domino’s. In this podcast we talk about what has informed his leadership, the importance of customer experience, and how he plans to accelerate the growth and development of this niche business.

Scott talks about the family-focus that’s at the heart of The Cheesecake Shop and the mission to bring the brand closer to more Australians, opening 15 to 20 stores a year.

From a brand refresh to bringing more theatre to the stores, Scott reveals there are exciting times ahead for this much-loved retail chain.