Scaling up: how Lift Brands' founder became a serial entrepreneur

Peter Taunton is the founder of Lift Brands, the US-based parent company of Snap Fitness and one of the largest wellness brands in the world.
In this podcast we talk about his childhood experiences with business from selling popcorn outside his father’s grocery store to lessons learned about leadership. We talk about scaling a business from one fitness studio to a global chain, about business failure, and what motivates him after 35 years of building businesses.