Brands are more determined than ever to reach their digital destiny by directing their brand stories and customer relationships, yet traditional two-dimensional experiences haven’t evolved to meet the challenge. The landscape is set to change with a wave of immersive innovation that will be unleashed in 2022 and beyond. CEO of ByondXR, Noam Levavi, is pushing the limits of digital shopping experiences by creating immersive interactive 3D journeys in shoppable virtual environments. With an eye to the future, leading brands like Coca-Cola, Proctor & Gamble, Lancome, and L’Oreal are drawing on ByondXR’s vision to build dazzling virtual store simulations, dynamic virtual showrooms, and 3D visualizers that expand the boundaries of human imagination in visual design.
In this episode, Carol and Noam discuss the future of digital brand marketing, virtual commerce, and new best practices in digital content creation.
In this interview, you will learn:
· How extended reality will open a profusion of possibilities
· Why immersive devices are set to snowball
· How the metaverse will transform ecommerce (for the better)
· Why virtual brand showcases can venture beyond “style over substance”
Guest Information:
Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter
12/27/21 • 41 min
Spieckerman Speaks Retail - Is Retail Ready for the Phygital Future?
Transcript
Carol Spieckerman: Hi, This is Carol, and welcome to episode 29 of Spieckerman Speaks Retail, where we navigate retail from now to next through my latest retail trajectories and interviews with industry experts who are charting the course.
In past episodes, we've talked a lot about how brands are more determined than ever to own their destiny. They want to take control of their brand stories and their customer relationships, so they're doubling down on direct-to-consume
Featured in these lists
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/spieckerman-speaks-retail-199615/is-retail-ready-for-the-phygital-future-19912165"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to is retail ready for the phygital future? on goodpods" style="width: 225px" /> </a>
Copy