Scientific marketing in the century of the biotech revolution

Most scientists start their education and careers with a vision of working in the lab to discover great things and drive innovation. However, we don’t all end up loving the actual lab work portion of science. What non-lab career options exist to utilize molecular biology knowledge and skills? Well, according to our guest, Jason Amsbaugh, Founder and CEO of Samba Scientific, the career options are far more plentiful than you may think.

Scientific marketing, according to Jason, is one such role that is all about understanding the science, first and foremost, but it’s also about effective communication. Essentially, he and his team have to balance technical knowledge with creativity to understand a wide variety of client products and services, uncover the core benefits of those products and services, and then develop marketing content that holds water when put in front of scientists who are, according to Jason, “skeptical” by nature.

Our conversation covers Jason’s own career path, current trending technologies, the use of AI in both science and marketing, ethics in scientific marketing, and more. If you’ve ever wondered about what roles exist outside of the lab and how to move your career in that direction, this episode is for you. If you’re happy in your lab-based career but want to have a bit more faith in those selling you the products you use, this episode is also for you!

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