Jonathan Wagstaffe — We need to over-communicate with our staff

09/10/21 • 41 min

Spacecraft — The Workplace Design Podcast

Jonathan is a tech entrepreneur, digital marketing educator, and keynote speaker, with decades of experience in growing businesses. We're taking a slightly different angle for today's episode — looking at how digital can help us engage with employees and build our brand.

In 2018 he launched Growva, an organisation designed to educate and help leaders of growing businesses to increase sales and customer engagement by better using their websites and other digital tools. He is actively involved in how Growva's customers use digital and inbound marketing to drive sales growth in 2021.

He is a Visiting Fellow at the School of Management at Cranfield University, where he lectures on subjects from Digital Marketing to Customer Advocacy, and was described by New York Business Expo as a “Marketing Change Agent”.

Jonathan has three decades of experience as a tech entrepreneur, Digital marketing specialist, and is skilled in the use of marketing technology to enable fast business growth and enterprise organisational transformation.

Previous Episode

Simon Jordon — Applying First Principle Thinking to Your Workplace

I met Simon through my good friend Ben James, and was immediately captivated by his warmth and humour, which you'll hear comes across well in the interview. Simon Co-Founded Jump with Shaun Fernandes 21 years ago and has grown an enviable list of clients (starting with Nike no less).

Very much focused on how to capture the spirit of a brand through their work, Jump's clients include Google, Nike, Rapha, Fidelity, Saatchi & Saatchi. Bloomberg, Starwood Hotels, Unite Student Accommodation, The o2 and Tottenham Hotspur F.C.
In 2015, Simon oversaw the merger of Jump Studios with Populous. The partnership has enabled Jump Studios to extend both geographical reach and scale of projects, finding new and creative ways for brands and organisations to connect with their audiences.
Simon encourages his clients to think from a position of First Principles. What if you started from a position of nothing? Looking at the results of this strategy in Jump's work, it looks like it's a solid approach.

Next Episode

Dani Salamon & Michael Kieck — Creating a Blended Solution to Workplace

We've worked with both Dani and Michael of MoreySmith on some of our favorite (and indeed award-winning) projects. We love working with MoreySmith due to their attention to detail and the fact that they push every project as a matter of course.
Dani has recently been promoted to Director of Design, she joined MoreySmith in 2010 with a BSC first-class honours degree in Management and Marketing of Textiles from Manchester University and a Diploma from the Interior Design School. Her project portfolio ranges from high-end private and commercial projects to working with leading multinational brands in the music, fashion, marketing and drinks industries. Dani’s strong brand awareness and collaborative capabilities, combined with her passion for bringing specialist and artisanal craft and workmanship to a project, helps to underpin her unique and distinctive style.
Michael moved to London and joined MoreySmith in 2015, having studied and gained experience working on a diverse range of projects in South Africa, including food and beverage, exhibition and workplace design, alongside high-end residential and product design. At MoreySmith he has worked on a number of projects within workplace, repositioning and residential from a boutique hotel in Bath to innovative co-working spaces in Paris, finding creative solutions that add value to each project. Michael considers people at the heart of his designs, working at all stages from conceptualisation through to detailed design and closely with the client team to ensure the final handover retains the excitement and integrity of the original concept.