Sounds Profitable
Sounds Profitable
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5.0
(6)
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right?
Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Roll With The Changes
Sounds Profitable
04/29/22 • 11 min
Ashley Carman's article on Spotify's earnings call: https://www.bloomberg.com/news/articles/2022-04-27/spotify-dodges-joe-rogan-controversy-forecasts-miss-estimates?sref=W6GJF3MS
Support I Hear Things! http://buymeacoffee.com/tomwebster
See omnystudio.com/listener for privacy information.
4 Listeners

Why Would People Listen To Podcasts...On The 'Tube?
Sounds Profitable
12/10/21 • 13 min
Thanks for listening! A few links from this week:
Spotify's announcement: https://techcrunch.com/2021/10/27/spotify-says-u-s-podcast-listeners-now-use-its-service-more-than-apple-podcasts/
A Vice article about the "battle" between Pandora and Spotify: https://www.vice.com/en/article/dy8q8a/how-pandora-won-its-royalty-battle-but-lost-the-war-to-spotify
Pacific Content's 2022 Predictions article: https://blog.pacific-content.com/in-the-year-2022-320f4c175f6f
Infinite Dial Live at Podcast Movement Evolutions: https://podcastmovement.com/podmov/pm-evolutions-to-host-infinite-2022-los-angeles/
You can support the show, if you'd like, at Buy Me A Coffee: https://www.buymeacoffee.com/Tomwebster
Subscribe to the I Hear Things newsletter at http://ihearthin.gs
Thanks for listening!
See omnystudio.com/listener for privacy information.
4 Listeners

The Best Schnitzel In Detroit
Sounds Profitable
01/07/22 • 23 min
5.0
I'd love it if you would subscribe to the newsletter version of I Hear Things, at https://tomwebster.media. You can find all of the data cited in this week's episode there in the article with the same title (The Best Schnitzel in Detroit.)
You can also support the show at https://www.buymeacoffee.com/Tomwebster
The "Who Doesn't Like Pizza" piece: https://tomwebster.media/no-one-likes-pizza/
The best schnitzel I've had: https://www.gasthaus-reinthaler.at
See omnystudio.com/listener for privacy information.
3 Listeners
1

Sounds Profitable’s 2023 Roadmap
Sounds Profitable
02/08/23 • 32 min
It’s 2023! Sounds Profitable has a whole new look, some new team members, and we’re looking ahead towards a year packed with value for the audio and podcasting industries.
Links:
- Bryan Barletta
- Arielle Nissenblatt
- Manuela Bedoya
- The Download
- Sounds Profitable: Narrated Articles
- SquadCast
Credits:
- Hosted by Bryan Barletta and Arielle Nissenblatt
- Sounds Profitable Theme written by Tim Cameron
- Edited by Reece Carman and Ron Tendick
- Assembled by Spooler Media
- Hosted on Omny Studios
- Additional help from Gavin Gaddis
3 Listeners

The Oversimplified Superstring Hit Incubation Theory Of Podcasting
Sounds Profitable
01/21/22 • 23 min
The "podcasting isn't creating new hits" article: https://www.bloomberg.com/news/newsletters/2022-01-09/podcasting-hasn-t-produced-a-new-hit-in-years
2021 Top Movies: https://www.pastemagazine.com/movies/box-office/highest-grossing-movies-of-2021/#2-shang-chi-and-the-legend-of-the-ten-rings
2020-21 Top TV Shows: https://variety.com/2021/tv/news/most-popular-tv-shows-highest-rated-2020-2021-season-1234980743/
Larry Rosin's article: https://radioink.com/2022/01/11/music-radio-a-kingdom-of-gold/?vgo_ee=6dAkE8pCl7%2FUnVnkEHwyU9dBEzid0g%2F0Hme0NU6Dyjw%3D&fbclid=IwAR27qCcEzU0V8BrM6HwYtsKQ0zVAhsmO06EPe_nbSK6HI-52CPjLYXUMjS0
"Killing New Music" from Ted Gioia: https://tedgioia.substack.com/p/is-old-music-killing-new-music
Support the show at https://www.buymeacoffee.com/Tomwebster
Thanks for listening!
See omnystudio.com/listener for privacy information.
3 Listeners

Racing, And Pacing, And Plotting The Course
Sounds Profitable
12/23/21 • 15 min
You can support my increasingly bad coffee habit at Buy Me A Coffee, here: https://www.buymeacoffee.com/Tomwebster
Pacific Content's annual Predictions article(s): https://blog.pacific-content.com/in-the-year-2022-part-two-92c22c1c44b0
https://blog.pacific-content.com/in-the-year-2022-320f4c175f6f
See omnystudio.com/listener for privacy information.
3 Listeners

The "Accidental" Podcast Listener
Sounds Profitable
05/07/21 • 12 min
Link to subscribe to the I Hear Things Newsletter, including graphs of the data Tom mentioned in the show: http://ihearthin.gs
Bryan Barletta's Sounds Profitable newsletter: https://soundsprofitable.com
Register for Clubhouse Users in America: https://us02web.zoom.us/webinar/register/6516203299295/WN_U80SXPDQROenIIxcNmYPJA
Rookies vs. Veterans research from Podcast Movement: https://medium.com/swlh/three-ways-to-survive-podcastings-existential-crisis-fe679f0da603
The Top Ten most-recalled brands in Podcasting: https://www.edisonresearch.com/edison-research-announces-the-top-10-most-recalled-brands-in-podcasting-for-q1-2021/
Preorder Find Your Red Thread, from Tamsen Webster: https://tamsenwebster.com/book/
Support the show! https://www.buymeacoffee.com/Tomwebster
See omnystudio.com/listener for privacy information.
2 Listeners

Scattered To The Wind
Sounds Profitable
02/04/22 • 8 min
5.0
Register for the Super Listeners webinar (free presentation on Feb 16)
We WANT TO BE FREE: https://www.youtube.com/watch?v=xsHly9UuQ-A
Support the show at Buy Me A Coffee!
See omnystudio.com/listener for privacy information.
2 Listeners
1

The Last, Best Frontier For Podcasting
Sounds Profitable
11/26/21 • 13 min
The six-country study we recently completed on in-car radio: https://www.worlddab.org/news/blogs/89/car-buyers-survey-2021
A tribute to Rosalie Trombley from Sean Ross: https://www.billboard.com/music/music-news/10-songs-cklw-curated-for-me-rosalie-trombley-bryan-adams-7325434/
The Infinite Dial UK: https://www.edisonresearch.com/the-infinite-dial-2021-uk-save-the-date/
The Top 50 Podcasts, Q3 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q3-2021/
Sign up for the I Hear Things newsletter to get access to our upcoming Pitchable Podcast webinar: https://tomwebster.media
See omnystudio.com/listener for privacy information.
2 Listeners

The Crux Of The Kerfuffle
Sounds Profitable
10/29/21 • 17 min
5.0
A data slide of the Independent Podcast Listening Audience can be found at http://ihearthin.gs
James Cridland's analysis of the Spotify news (recommended): https://podnews.net/update/spotify-q321
Source data for the Spotify announcement: https://tomwebster.media/the-most-important-question-in-podcasting-2021/
Understanding Podcast Stats, again from James Cridland: https://podnews.net/article/understanding-podcast-statisticshttps://podnews.net/article/understanding-podcast-statistics
John Spurlock's analysis of download trackers: https://livewire.io/podcast-trackers-by-episode-share/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2021-10-15
Support for the show can be offered at Buy Me A Coffee--and thank you for listening. https://www.buymeacoffee.com/Tomwebster
See omnystudio.com/listener for privacy information.
2 Listeners
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