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Sounds Profitable

Sounds Profitable

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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right?

Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Roll With The Changes

Sounds Profitable

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04/29/22 • 11 min

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12/10/21 • 13 min

Thanks for listening! A few links from this week:

Spotify's announcement: https://techcrunch.com/2021/10/27/spotify-says-u-s-podcast-listeners-now-use-its-service-more-than-apple-podcasts/

A Vice article about the "battle" between Pandora and Spotify: https://www.vice.com/en/article/dy8q8a/how-pandora-won-its-royalty-battle-but-lost-the-war-to-spotify

Pacific Content's 2022 Predictions article: https://blog.pacific-content.com/in-the-year-2022-320f4c175f6f

Infinite Dial Live at Podcast Movement Evolutions: https://podcastmovement.com/podmov/pm-evolutions-to-host-infinite-2022-los-angeles/

You can support the show, if you'd like, at Buy Me A Coffee: https://www.buymeacoffee.com/Tomwebster

Subscribe to the I Hear Things newsletter at http://ihearthin.gs

Thanks for listening!

See omnystudio.com/listener for privacy information.

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01/07/22 • 23 min

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I'd love it if you would subscribe to the newsletter version of I Hear Things, at https://tomwebster.media. You can find all of the data cited in this week's episode there in the article with the same title (The Best Schnitzel in Detroit.)
You can also support the show at https://www.buymeacoffee.com/Tomwebster

The "Who Doesn't Like Pizza" piece: https://tomwebster.media/no-one-likes-pizza/

The best schnitzel I've had: https://www.gasthaus-reinthaler.at

See omnystudio.com/listener for privacy information.

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02/08/23 • 32 min

It’s 2023! Sounds Profitable has a whole new look, some new team members, and we’re looking ahead towards a year packed with value for the audio and podcasting industries.

Links:

Credits:

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12/23/21 • 15 min

You can support my increasingly bad coffee habit at Buy Me A Coffee, here: https://www.buymeacoffee.com/Tomwebster

Pacific Content's annual Predictions article(s): https://blog.pacific-content.com/in-the-year-2022-part-two-92c22c1c44b0
https://blog.pacific-content.com/in-the-year-2022-320f4c175f6f

See omnystudio.com/listener for privacy information.

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05/07/21 • 12 min

Link to subscribe to the I Hear Things Newsletter, including graphs of the data Tom mentioned in the show: http://ihearthin.gs

Bryan Barletta's Sounds Profitable newsletter: https://soundsprofitable.com

Register for Clubhouse Users in America: https://us02web.zoom.us/webinar/register/6516203299295/WN_U80SXPDQROenIIxcNmYPJA

Rookies vs. Veterans research from Podcast Movement: https://medium.com/swlh/three-ways-to-survive-podcastings-existential-crisis-fe679f0da603

The Top Ten most-recalled brands in Podcasting: https://www.edisonresearch.com/edison-research-announces-the-top-10-most-recalled-brands-in-podcasting-for-q1-2021/

Preorder Find Your Red Thread, from Tamsen Webster: https://tamsenwebster.com/book/

Support the show! https://www.buymeacoffee.com/Tomwebster

See omnystudio.com/listener for privacy information.

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Scattered To The Wind

Sounds Profitable

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02/04/22 • 8 min

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Register for the Super Listeners webinar (free presentation on Feb 16)

We WANT TO BE FREE: https://www.youtube.com/watch?v=xsHly9UuQ-A

Support the show at Buy Me A Coffee!

See omnystudio.com/listener for privacy information.

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11/26/21 • 13 min

The six-country study we recently completed on in-car radio: https://www.worlddab.org/news/blogs/89/car-buyers-survey-2021

A tribute to Rosalie Trombley from Sean Ross: https://www.billboard.com/music/music-news/10-songs-cklw-curated-for-me-rosalie-trombley-bryan-adams-7325434/

The Infinite Dial UK: https://www.edisonresearch.com/the-infinite-dial-2021-uk-save-the-date/

The Top 50 Podcasts, Q3 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q3-2021/

Sign up for the I Hear Things newsletter to get access to our upcoming Pitchable Podcast webinar: https://tomwebster.media

See omnystudio.com/listener for privacy information.

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The Crux Of The Kerfuffle

Sounds Profitable

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10/29/21 • 17 min

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A data slide of the Independent Podcast Listening Audience can be found at http://ihearthin.gs
James Cridland's analysis of the Spotify news (recommended): https://podnews.net/update/spotify-q321
Source data for the Spotify announcement: https://tomwebster.media/the-most-important-question-in-podcasting-2021/
Understanding Podcast Stats, again from James Cridland: https://podnews.net/article/understanding-podcast-statisticshttps://podnews.net/article/understanding-podcast-statistics
John Spurlock's analysis of download trackers: https://livewire.io/podcast-trackers-by-episode-share/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2021-10-15

Support for the show can be offered at Buy Me A Coffee--and thank you for listening. https://www.buymeacoffee.com/Tomwebster

See omnystudio.com/listener for privacy information.

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