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Sounds Profitable

Sounds Profitable

Bryan Barletta

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Top 10 Sounds Profitable Episodes

Goodpods has curated a list of the 10 best Sounds Profitable episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Sounds Profitable for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Sounds Profitable episode by adding your comments to the episode page.

Does your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should you be looking into alternate means? Listen as hosts Bryan and Arielle, and guest Alban Brooke, discuss the differences you should distinguish, and the data behind those decisions.
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Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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13 Listeners

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This is The Download from Sounds Profitable, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today; Audible moves away from daily news digests, Audioboom's profit soars, how podcast advertising needs to write its own future, and two more pieces you don't want to miss. Let's get started.
In GeekWire, Todd Bishop reports that Audible will stop making and distributing their audio digest versions of The New York Times, a service they had been providing since 1999. Additionally, Audible's audio digest versions of The Washington Post and The Wall Street Journal will also be halted.Quoting from the piece:"The audio programs, which were available as a perk for Audible members, had been around for more than two decades in some cases. The decision to discontinue the digests reflects the growing number of daily news podcasts, and the rise of other services offering human-narrated audio of newspaper and magazine stories. Responding to GeekWire’s inquiry about the move, an Audible spokesperson provided copies of emails alerting listeners to the change. The messages directed listeners to the lineup of podcasts on Audible, and specifically recommended NPR’s Up First as “another way to get your news fix.”Audible and Amazon Music added podcasts in 2020. The New York Times is testing a new audio product of its own. The Times acquired Audm, which offers human-narrated stories from a variety of publications, in 2020."More proof-positive that podcasting is not just a disruptive force in journalism, but a valuable type of media in its own right. One that subscribers are eager to add to their media consumption diet.On Saturday, January 9th 2022, four mobile sports betting apps, including FanDuel and DraftKings, went live in New York state, with five more on the way, according to Neal Freyman of Morning Brew. In the four years since the Supreme Court ruled on legal sports betting, half the states in the US now allow sports betting, and twenty states support mobile sports betting specifically.Industries like sports betting and cannabis benefit from geotargeting to states where they’re legally approved and aligning with contextually relevant content; two things that podcasting does exceptionally well. As podcasting continues to grow its programmatic advertising opportunities, expect to see these categories leading the charts.Brad Hill from RainNews has a breakdown of Audioboom's financial report for 2021. A report that showed increased revenues of over 125% for the company that produces, monetizes, and distributes podcasts. That's a big increase that looks all the more impressive when you learn that Audioboom's growth more than doubled the IAB's tracking of the overall industry growth.Audioboom's growth seemed to hit on all cylinders, with increases in total impressions, advertisers serviced, and even a big jump in effective CPM.CEO Stuart Last reports that his company already havs $45 million on the books for this year, with a “strong set” of new shows is in development as they try to ride that train through 2022 and beyond.Tom Webster of Edison Research penned a great article where he looks at the massive shift in spoken-word audio consumption since 2014 to podcasting and from where? You guessed it: radio.As with every issue Tom writes in his newsletter, I Hear Things, this one is as entertaining to read as it is educational, and I highly encourage you to give it a read.Quoting near the end of the issue:"My point here is not to "celebrate" the growth of podcasting in spoken word. It's to take notice of just how much ground commercial radio has to podcasters who have done nothing more than add back in all the colors spoken word audio can paint with. Podcasting's surge isn't only about being an on-demand medium. It's about innovation. It's about taking risks. It's about closing the pool for renovations when it's easier to stick with the swimmers you have.cededAgain, this one is really worth your time to read, and for remembering that the way to succeed with spoken word content is to not only appeal to your audience, but those who might become your audience.And finally, It's not every day that an ad agency writes an opinion piece, but Dan Granger from Oxford Road has done ...
This week, Bryan and Arielle chat about podcasts they love, why third party research matters, and why you should care about studies. Guest Gabriel Soto from Edison research speaks with Bryan on the Latino Podcast Segment, studies done by Edison, and how much Bryan loves data.

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Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sounds Profitable - A Deepdive Into Podcast AdTech w/ Pete Birsinger
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11/01/21 • 35 min

Pete Birsinger joins us to talk about the benefits of a Sounds Profitable Product Deepdive, and why Podscribe has been such a huge supporter.
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Join the private feed! https://soundsprofitable.supercast.com
Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sounds Profitable - Buying vs Building Unique Podcast Adtech w/ James Avery
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11/15/21 • 35 min

Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan talk with James Avery of Kevel about how it's even more than buy vs build with podcast technology, in that is should be "buy and then build upon".
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Send us messages with Yappa!Join the private feed! https://soundsprofitable.supercast.comSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sounds Profitable - How Audio Quality Impacts Your Brand w/ Marcus dePaula
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10/18/21 • 35 min

This week, Sounds Profitable talks sound quality with Marcus dePaula, and how a good microphone can both save AND make you money.
Credits:Join the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sounds Profitable - The Dos and Don’ts & How Tos of Branded Podcasting
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05/11/22 • 15 min

Today on the show, Bryan Barletta speaks with Shantae Howell, Creative Director for the Americas at Acast. They discuss branded podcast content: how and when to make it, what to consider, and what to expect Listen for:
  • The difference between branded podcasts, advertising on podcasts, and sponsoring podcasts.
  • How Acast works with brands to make impactful branded podcasts.
  • When your brand should consider getting into the audio game.
Here’s our favorite idea from this conversation: a branded podcast can have many different goals, whether it be brand awareness, customer acquisition, sharing customer stories, as a creative outlet for the company, and so much more. It’s important for the brand and the creative agency behind the soon-to-be branded podcast to be aligned in their missions for the show. Links: Credits: See omnystudio.com/listener for privacy information.
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Check out this Bonus Article featuring the synthetic voices of James Cridland of Podnews and Evo Terra of Podcast Pontifications!
Here's the article: https://soundsprofitable.com/update/sounds-proftable-in-spanish
MARVEL.ai: https://www.veritone.com/applications/marvelai/
Join us for more narrated articles!: https://soundsprofitable.supercast.tech/
See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sounds Profitable - How Is Podcast Adtech Different From All Other Adtech?
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04/24/22 • 37 min

Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:
  • How we're still in the early days of building technology specifically made for podcasts
  • How we need to build software that makes the process of buying and selling ads more seamless
  • How we need better attribution technology because downloads aren't enough
  • Why Conor recommends that publishers build out other content channels beyond podcasting
Here’s our favorite idea from this conversation: Bryan and Conor don't agree about everything. And it makes for some interesting takeaways! Links: Credits: See omnystudio.com/listener for privacy information.
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FAQ

How many episodes does Sounds Profitable have?

Sounds Profitable currently has 633 episodes available.

What topics does Sounds Profitable cover?

The podcast is about Podcasts, Technology and Business.

What is the most popular episode on Sounds Profitable?

The episode title 'Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke' is the most popular.

What is the average episode length on Sounds Profitable?

The average episode length on Sounds Profitable is 11 minutes.

How often are episodes of Sounds Profitable released?

Episodes of Sounds Profitable are typically released every day.

When was the first episode of Sounds Profitable?

The first episode of Sounds Profitable was released on Jan 31, 2021.

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