Sounds Profitable
Sounds Profitable
5.0
(44)
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right?
Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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11/22/21 • 37 min
5.0
Credits:
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
- and Arielle Nissenblatt
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Send us messages with Yappa!
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
12 Listeners
5

Audible Stops Making Audio NYT + 4 more stories on The Download for January 14th, 2022
Sounds Profitable
01/14/22 • 6 min
5.0
In GeekWire, Todd Bishop reports that Audible will stop making and distributing their audio digest versions of The New York Times, a service they had been providing since 1999. Additionally, Audible's audio digest versions of The Washington Post and The Wall Street Journal will also be halted.Quoting from the piece:"The audio programs, which were available as a perk for Audible members, had been around for more than two decades in some cases. The decision to discontinue the digests reflects the growing number of daily news podcasts, and the rise of other services offering human-narrated audio of newspaper and magazine stories. Responding to GeekWire’s inquiry about the move, an Audible spokesperson provided copies of emails alerting listeners to the change. The messages directed listeners to the lineup of podcasts on Audible, and specifically recommended NPR’s Up First as “another way to get your news fix.”Audible and Amazon Music added podcasts in 2020. The New York Times is testing a new audio product of its own. The Times acquired Audm, which offers human-narrated stories from a variety of publications, in 2020."More proof-positive that podcasting is not just a disruptive force in journalism, but a valuable type of media in its own right. One that subscribers are eager to add to their media consumption diet.On Saturday, January 9th 2022, four mobile sports betting apps, including FanDuel and DraftKings, went live in New York state, with five more on the way, according to Neal Freyman of Morning Brew. In the four years since the Supreme Court ruled on legal sports betting, half the states in the US now allow sports betting, and twenty states support mobile sports betting specifically.Industries like sports betting and cannabis benefit from geotargeting to states where they’re legally approved and aligning with contextually relevant content; two things that podcasting does exceptionally well. As podcasting continues to grow its programmatic advertising opportunities, expect to see these categories leading the charts.Brad Hill from RainNews has a breakdown of Audioboom's financial report for 2021. A report that showed increased revenues of over 125% for the company that produces, monetizes, and distributes podcasts. That's a big increase that looks all the more impressive when you learn that Audioboom's growth more than doubled the IAB's tracking of the overall industry growth.Audioboom's growth seemed to hit on all cylinders, with increases in total impressions, advertisers serviced, and even a big jump in effective CPM.CEO Stuart Last reports that his company already havs $45 million on the books for this year, with a “strong set” of new shows is in development as they try to ride that train through 2022 and beyond.Tom Webster of Edison Research penned a great article where he looks at the massive shift in spoken-word audio consumption since 2014 to podcasting and from where? You guessed it: radio.As with every issue Tom writes in his newsletter, I Hear Things, this one is as entertaining to read as it is educational, and I highly encourage you to give it a read.Quoting near the end of the issue:"My point here is not to "celebrate" the growth of podcasting in spoken word. It's to take notice of just how much ground commercial radio has to podcasters who have done nothing more than add back in all the colors spoken word audio can paint with. Podcasting's surge isn't only about being an on-demand medium. It's about innovation. It's about taking risks. It's about closing the pool for renovations when it's easier to stick with the swimmers you have.cededAgain, this one is really worth your time to read, and for remembering that the way to succeed with spoken word content is to not only appeal to your audience, but those who might become your audience.And finally, It's not every day that an ad agency writes an opinion piece, but Dan Granger from Oxford Road has done so. And wow, is it an opinion that will probably ri...
6 Listeners
2

12/06/21 • 33 min
5.0
- Gabriel Soto of Edison Research
- https://soundsprofitable.com/update/invest-in-latino-podcast-segment
- Link discussed in Episode: https://soundsprofitable.com/update/free-podcast-survey
Credits:
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
- and Arielle Nissenblatt
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Send us messages with Yappa!
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
6 Listeners
3

Buying vs Building Unique Podcast Adtech w/ James Avery
Sounds Profitable
11/15/21 • 35 min
Credits:
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
- and Arielle Nissenblatt
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Send us messages with Yappa!Join the private feed! https://soundsprofitable.supercast.com
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
5 Listeners

A Deepdive Into Podcast AdTech w/ Pete Birsinger
Sounds Profitable
11/01/21 • 35 min
5.0
Credits:
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
- and Arielle Nissenblatt
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join the private feed! https://soundsprofitable.supercast.com
Send us messages with Yappa!
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
5 Listeners
2

BONUS episode featuring Synthetic voices by Veritone MARVEL.ai
Sounds Profitable
10/14/21 • 11 min
5.0
Here's the article: https://soundsprofitable.com/update/sounds-proftable-in-spanish
MARVEL.ai: https://www.veritone.com/applications/marvelai/
Join us for more narrated articles!: https://soundsprofitable.supercast.tech/
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
4 Listeners
1

Behind the Art of Sounds Profitable w/ Jake Crowe
Sounds Profitable
12/20/21 • 24 min
5.0
- Jake Crowe
- Article: https://soundsprofitable.com/update/podscape-podcast
- Join Jakes Newsletter!: https://crowebot.ck.page/7b26e3390b
Credits:
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
- and Arielle Nissenblatt
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Send us messages with Yappa!
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
4 Listeners
2

How Audio Quality Impacts Your Brand w/ Marcus dePaula
Sounds Profitable
10/18/21 • 35 min
5.0
- Marcus dePaula of Podcast Audio Lab
- https://soundsprofitable.com/update/audio-quality-and-your-brand
Credits:
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
- and Arielle Nissenblatt
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
4 Listeners
1

12/13/21 • 39 min
5.0
- Lindsay Graham of Airship
- Article: https://soundsprofitable.com/update/paid-subscriptions-hidden-costs
- Link discussed in Episode:https://soundsprofitable.com/update/apple-podcast-subscriptions
Credits:
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
- and Arielle Nissenblatt
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Send us messages with Yappa!
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
4 Listeners
2

How Is Podcast Adtech Different From All Other Adtech?
Sounds Profitable
04/24/22 • 37 min
5.0
Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:
- How we're still in the early days of building technology specifically made for podcasts
- How we need to build software that makes the process of buying and selling ads more seamless
- How we need better attribution technology because downloads aren't enough
- Why Conor recommends that publishers build out other content channels beyond podcasting
Here’s our favorite idea from this conversation: Bryan and Conor don't agree about everything. And it makes for some interesting takeaways!
Links:
Credits:
- Hosted by Bryan Barletta
- Hosted by Arielle Nissenblatt
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Sounds Profitable Theme written by Tim Cameron
See omnystudio.com/listener for privacy information.
4 Listeners
1
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