Sound in Marketing
Dreamr Productions
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Top 10 Sound in Marketing Episodes
Goodpods has curated a list of the 10 best Sound in Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Sound in Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Sound in Marketing episode by adding your comments to the episode page.
What Is Voice Gaming (Part Two)
Sound in Marketing
09/14/21 • 17 min
In episode 87 of the Sound In Marketing Podcast, I concluded my talk with Nick Sawka of Voice Spark Live about voice gaming. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest internally on developing a strategy.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
1 Listener
Chevy Silverado’s Walter the Cat (Part Two)
Sound in Marketing
07/26/22 • 9 min
What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke with Jane Hussar, Chevrolet Silverado Advertising Manager. Fun commercial examples are sprinkled within.
Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc
Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
National Women's Month
Sound in Marketing
03/06/20 • 0 min
Sunday March 8th is International Women's Day. In tribute, here's a sneak peek at my upcoming episode with Dr. Joan Palmiter Bajorek, founder of Women In Voice.
Season Two of the Sound In Marketing Podcast coming soon.
For more on the amazing things that Women In Voice is doing, check them out here.
Episode 32- Women In Voice with Dr. Joan Palmiter Bajorek (Part One)
Sound in Marketing
04/06/20 • 26 min
The Sound In Marketing podcast kicks off Season Two, speaking with Women In Voice founder Dr. Joan Palmiter Bajorek. We discussed her company as well as the state of women in the voice industry in general. This diversity that we spoke of is not reserved only for women; it’s for anyone who may not have been given (or given themselves) the opportunity to...speak up.
We all have a voice and a piece of the global story that needs to be told. Let’s tell it proudly and lift up others who need help doing the same.
Let’s celebrate, amplify, and empower one another.
To get in touch with Joan, you can email her at [email protected] or you can find her as well as all the wonderful Women In Voice information at www.womeninvoice.wordpress.com
You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.
For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected].
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
And remember, we all make sounds. Let’s make them on purpose.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Episode 3- Therapeutic Music and Marketing
Sound in Marketing
06/18/19 • 7 min
Music and sound influences healing. Which impacts emotion. If sound can heal, then sound can influence marketing decisions in an incredibly powerful way.
In this episode, we discuss the healing influence of sound and music https://www.mindbodygreen.com/0-17515/what-you-need-to-know-about-sound-healing.html. How manipulating a frequency or a tone or even a way something is spoken, can change the entire message. We can harness this power with our brand voice. We are able to craft our sound to be entirely our own; telling a more “sincere” brand story. Everyone has something to say now-a-days. Some of its relevant and some is not. If you have something to say, then say it. But find a unique way and a unique angle in order to present it. Because there are a lot of people out there potentially trying to say the same thing as you. There are no rules in this new frontier of sound marketing; experiment, experiment, experiment.
My book suggestion for you is Brand Sense: Sensory Secrets Behind the Stuff We Buy https://amzn.to/2XNwTCA. Martin Lindstrom paints a very clear picture of the huge canvas of possibility that we have in marketing through the senses that is widely untapped. It's a great book to flip through and get to the meat of what intrigues you. I especially loved the story about Singapore Airlines and their ability to create a distinct "smell".
Check out this excellent new podcast I wrote intro music for called Fueling Her Further https://podcasts.apple.com/us/podcast/fueling-her-further/id1458061709. Talia helps women break down their barriers to be the strongest that version of themselves that they can be. Great message, wonderful person.
If you're interested in playing with some sound concepts for your brand or for a campaign but not ready to take a full plunge, you can find some pre-made "out of the box" logos that I wrote here https://www.pond5.com/collections/2796592. I’ve categorized these as “uplifting” as generally that’s what people are looking for. However, if you want more edge or another feel let me know. Because I have those too.
My goal for this podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. I’d love to hear your thoughts so please drop me a line at [email protected], connect with me on LinkedIn linkedin.com/in/jeannaisham, and follow me on Facebook facebook.com/dreamrproductions. If you need help in developing what your Sound In Marketing landscape may look like, don’t hesitate to reach out and let’s brainstorm together.
Have a great week and we’ll talk again soon.
Episode 37- Sound DNA with Alex Wodrich (Part Two)
Sound in Marketing
05/12/20 • 15 min
In today’s episode of the Sound In Marketing Podcast, we conclude our interview with Alex Wodrich from Why Do Birds. We talked about his experience building the sounds of the Hyundai Pavilion for the 2018 Winter Olympic Games in South Korea, implementation of that sound as well as previous sound work they’d done with the brand, and how it’s actually more important to implement sound in your marketing strategy if you’re a smaller brand rather than a bigger one.
Brands are like people. They have a personality and a style. Their sound should have that as well. We wouldn’t change our visual logo every other day, why should our sound be any different?
For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.
To get ahold of Alex at Why Do Birds, you can find him at https://www.whydobirds.de/en/
For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com, Linkedin and Facebook. You can also email me at [email protected].
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
The Aflac Duck (Part One)
Sound in Marketing
08/02/22 • 16 min
Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck.
This week, I spoke with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out TomAndEric911.com.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
Episode 2- Marketing Differently
Sound in Marketing
06/07/19 • 15 min
Pandora has been doing some incredibly interesting re-invention lately with new programming in "Pandora stories" https://techcrunch.com/2019/05/08/pandora-expands-its-music-and-podcasts-product-pandora-stories-with-help-from-siriusxms-guests/ as well as their new sound logo https://adage.com/creativity/work/pandora-sonic-logo/1729321. They're not afraid of being brave and trying something that may just be a bold move in the right direction.
Speaking of bold, let's talk podcasters. Some consider them artists but a vast majority do not. However, they have a message and a product and they are making a place for themselves within the platform and getting their voice heard. And with the statistics of 61% of podcast listeners purchasing something from a podcast ad, they could really be highly benefited from taking this chance and being "uncomfortable" http://www.whypodcasts.org/audience/ .
They are brave and, in my opinion, it will pay off for them in one way or another.
My name is Jeanna and I'm here to help you learn more about the possibilities of sound in your marketing and how it can be accessible with a small and a big budget alike. For questions, inquiries, and future content suggestions, please email me at [email protected]
Episode 1- Using Sense In Your Marketing
Sound in Marketing
06/04/19 • 17 min
Visual marketing is only 1 of the 5 senses.
In this episode, I discuss how so much opportunity is sitting at the table with developing a sonic marketing strategy. AI, AR, voice activated technology, and podcasts are king and the voice frontier is only going to get louder. Break through the noise with your own sonic marketing strategy.
ARTICLE: We talked about Coca Cola and their new evocative campaign http://bit.ly/2XpLYuf "Try Not To Hear This".
BOOK SUGGESTION: Austin Kleon's Show Your Work. Can not recommend it more highly. https://amzn.to/2QyYi8z It really helped me to explore what it means to share my product rather than sell it.
CHALLENGE: I challenged the audience to buy an Echo Dot https://amzn.to/2JKPJXP, take it home and start saying their product into it and see what happens. We should always be testing and learning new technology to more effectively apply it to our product and/or services.
For content suggestions or further inquiries, email [email protected]
Chevy Silverado Walter the Cat (Part One)
Sound in Marketing
07/19/22 • 13 min
Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager and I discussed how it all came about.
Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc
Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
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Podcast Q&A
Why did you start this show?
I was fascinated by how little was being talked about in the world of sonic branding. So I started asking the experts and documenting their progress through the podcast as well as by populating the web with articles and thought leadership.
What do you hope listeners gain from listening to your show?
I really hope that my listeners get inspired to more fully develop their brands sound and start making sound "on purpose".
Which episode should someone start with?
My favorite episode right now is What Does a Black T-Shirt Sound Like. The thought of designing sound to define a color and texture is fascinating to me.
Which have been your favourite episodes so far?
Episode 101 and beyond are my favorites because it's when I finally started building narrative episodes rather than strictly interview based ones. They are more fun but take a lot longer to produce.
Which episode are you most proud of?
3D Audio; Following the Sound and POS; Retails Weakest Link
What is your vision for your show?
I would hope that people are inspired to develop their branded sound. I would love to help strategize the inspiration and build it into a reality.
What is your favourite other podcast that isn't yours?
Twenty Thousand Hertz, Stuff You Should Know, and the Office Ladies
How did you come up with the name for your podcast?
Sound in marketing is the all encompassing subject matter. It was a no-brainer.
Tell us a bit about yourself
I create, consult, and educate on the power of sound in marketing. To learn more, I have course work, ebooks, and other resources at www.soundinmarketing.com . If you'd like to schedule a discovery call to develop branded sound, you can also find me at www.dreamrproductions.com or email me at [email protected]
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FAQ
How many episodes does Sound in Marketing have?
Sound in Marketing currently has 138 episodes available.
What topics does Sound in Marketing cover?
The podcast is about Marketing, Podcasts, Arts and Business.
What is the most popular episode on Sound in Marketing?
The episode title 'What Is Voice Gaming (Part Two)' is the most popular.
What is the average episode length on Sound in Marketing?
The average episode length on Sound in Marketing is 17 minutes.
How often are episodes of Sound in Marketing released?
Episodes of Sound in Marketing are typically released every 7 days.
When was the first episode of Sound in Marketing?
The first episode of Sound in Marketing was released on Apr 27, 2019.
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