083: Your College is Not an Exception
04/06/20 • 31 min
Show Notes:
This week on the podcast we talk with Madeleine Rhyneer from Richmond, Virginia where she is the Vice President for Consulting and Dean of Enrollment Services at EAB. She recently had an article published entitled "No, Your College is Not An Exception" in the Chronicle of Higher Education and we just had to discuss that with her.
Featured Quotes:
One of the things that I've been challenging people with . . . in the last few months is to ask . . . , "What's your elevator pitch?" Which is the business way of saying, "What's the 20-second introduction to your university to a person who really doesn’t know you at all?" And most people sort of look at me like, "Oh my goodness." Or they'll go to, "Well, we're really friendly" or "We're small." And I'm like, "OK, friendly is pretty much table stakes in any kind of market where you're serving people and small is not a point of distinction at all.
Madeleine Rhyneer, EAB
I feel like it's important to have honest conversations and sometimes they end up being pretty direct conversations to say, "Actually, to the public, we all do more or less the same thing, and we do it more or less close to them, more or less well or not-well, more or less online or in a virtual format." And that the traditional, 'If we build it because we're here, they will come,' that just isn't working anymore.
Madeleine Rhyneer, EAB
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Show Notes:
This week on the podcast we talk with Madeleine Rhyneer from Richmond, Virginia where she is the Vice President for Consulting and Dean of Enrollment Services at EAB. She recently had an article published entitled "No, Your College is Not An Exception" in the Chronicle of Higher Education and we just had to discuss that with her.
Featured Quotes:
One of the things that I've been challenging people with . . . in the last few months is to ask . . . , "What's your elevator pitch?" Which is the business way of saying, "What's the 20-second introduction to your university to a person who really doesn’t know you at all?" And most people sort of look at me like, "Oh my goodness." Or they'll go to, "Well, we're really friendly" or "We're small." And I'm like, "OK, friendly is pretty much table stakes in any kind of market where you're serving people and small is not a point of distinction at all.
Madeleine Rhyneer, EAB
I feel like it's important to have honest conversations and sometimes they end up being pretty direct conversations to say, "Actually, to the public, we all do more or less the same thing, and we do it more or less close to them, more or less well or not-well, more or less online or in a virtual format." And that the traditional, 'If we build it because we're here, they will come,' that just isn't working anymore.
Madeleine Rhyneer, EAB
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Previous Episode
082: Enrollment and the 2019 “Varying Degrees” Report
Show Notes:
President Scott L Wyatt and Steve Meredith sit down with Rachel Fishman, Deputy Director for Research at the Higher Education Initiative with New America, to discuss the perceptions of higher education, including affordability, quality, and return on investment.
Featured Quotes:
. . . overwhelmingly people think [higher education is] not fine the way it is. We do ask a follow-up question to this that’s open ended that’s like, “Well, why do you feel that way?” And the overwhelming response is cost and affordability, which I think makes a lot of sense, especially given everything that we’ve basically seen in the news for the past four or five years where there’s a constant talk about student loan debt, how it’s 1.5-1.6 trillion dollars, what that means for a generation of students who now have debt and what that means for millennials and Generation Z mobility.
Rachel Fishman, Higher Education Initiative with New America
. . . never before have students been this invested in their education by having to borrow loans or having to front their own earnings or their parents’ earnings to help pay for it. And so, more people are in higher education than ever before and more are looking to see a serious return on investment because they’re making a serious investment of their own money.
Rachel Fishman, Higher Education Initiative with New America
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084: Enrollment, Tuition, and State Support
Show Notes:
Sophia Laderman from the State Higher Education Executive Offices Association joins the podcast this week to discuss the funding of higher education and how it has impacted tuition over the years.
Featured Quotes:
. . . if we go all the way back to 1980, funding was a lot higher, several thousand dollars per student higher. So, that means your average student at a public institution was getting a lot more state money for their education. And so, as state funding has gone down, tuition revenue has gone up and I think that’s what ends up in the news most often is increases in tuition rates that affect students . . .
Sophia Laderman, SHEEO
. . . there’s all this talk of a recession coming up, so with the next recession, it looks like funding will probably decline even further and that’s definitely concerning because . . . we might be at the point where we can’t really raise tuition anymore without pricing students out of the market and so it seems like there’s a big crunch coming up for the financing of higher education.
Sophia Laderman, SHEEO
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