SPaMCAST Special - Podcamp Toronto 2012 - Podcasting To A Niche Market

Name: Goodpods
Rating: 4.8 (3721 reviews)

02/26/12 • 0 min

Well I guess this means I am another year older and wiser. I know the second part is true because I spent the weekend drinking out of the firehouse that is Podcamp Toronto 2012. I wish there were more events like podcamp where you can be immersed ideas, knowledge and wisdom for a day or two. I always emerge from these events enriched. There were a number of great presentations and I will revisit some of them on the blog in the next few days however I wanted to share my presentation.

I hope to be back next year to both learn and hangout with my friends Luke and John!

The copy from the brouchure:

Podcasting To A Niche Market, Revisited

Podcasting To A Professional IT Audience

Podcasting to a niche market is about balancing content with audience needs. The examples from the Software Process and Measurement Cast which podcasts to a professional IT audience for the past five years is used to provide examples of the additional complication of reaching a niche audience. One example of a complication is having less knowledge about the audience due to professional complexity and geographic dispersion.

Questions Answered

1. How can I grow the audience for a niche audience?

2. How can you use the professional journals to target your audience and interviewees?

3. Sales tool or knowledge transfer vehicle, which work?

I hope to be back next year to both learn and hangout with my friends Luke and John!

The copy from the brouchure:

Podcasting To A Niche Market, Revisited

Podcasting To A Professional IT Audience

Questions Answered

1. How can I grow the audience for a niche audience?

2. How can you use the professional journals to target your audience and interviewees?

3. Sales tool or knowledge transfer vehicle, which work?

Previous Episode

SPaMCAST 174 - Karl Scotland, Kanban Thinking

Welcome to the Software Process and Measurement Cast 174! The SPaMCAST 174 features my interview with Karl Scotland. We discussed his concept, Kanban Thinking Karl Scotland is a versatile software practitioner with over 15 years of experience covering development, project management, team leadership, coaching and training. For the last 10 years he has been successfully applying Agile methods, and most recently has been a pioneer and advocate of using Kanban Systems for software development. Currently an Agile Coach with Rally Software in the UK, Karl is a founding member of the Lean Software and Systems Consortium and the Limited WIP Society, and has previously championed Agile and Lean Thinking with the BBC, Yahoo! and EMC Consulting. Karl writes about his latest ideas on his blog at http://availagility.co.uk/. Want to get in touch with Karl? Linked In http://www.linkedin.com/in/karlscotlandBlog http://availagility.co.uk/Twitter https://twitter.com/#!/kjscotland A message from SPaMCAST's sponsor . . . THe SPaMCAST 174 is sponsored by . LeanKit Kanban is a software tool for kanban that is as simple to use as physical kanban. If you put it up on a touchscreen in your team area, it practically IS physical kanban. But your boards are available from anywhere, and updated in real-time. A slew of colors, icons, and avatars take your visual signaling to the next level. And the system tracks the metrics for you, providing analytics on bottlenecks, lead time, work distribution, process efficiency, and variability - for a single board or a whole company. It's kanban for the Lean enterprise. I have been using LeanKit Kanban for a personal project my wife and I are working on. LeanKit allows us to share the Kanban board across the miles with ease! Visit ! (and say hello for the SPaMCAST!) Interested in becoming a radio star? If you are interested in reviewing tools or books? Drop me a note at [email protected] Shameless Ad for my book! co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or your team." Have you bought your copy? Contact information for the Software Process and Measurement CastEmail: [email protected]: +1-206-888-6111Website: www.spamcast.netTwitter: www.twitter.com/tcagleyFacebook: http://bit.ly/16fBWV Next:The Software Process and Measurement Cast 175 feature an essay titled, Do You Have Trust, Passion and A Beginners Mind? An important set of concepts for ANY framework you might be adopting.

Next Episode

SPaMCAST 175 - Human Interaction While Testing On Two Continents

Welcome to the Software Process and Measurement Cast 175! The SPaMCAST 175 features an essay titled Human Interaction While Testing On Two Continents. The essay begins: Testing is the means of proving that the development process has understood and built what was required. In its purist form it provides a set of proofs that validate the ‘whole’ development life cycle. Regardless of the test model used there is one overriding goal; to deliver the best product possible within the constraints of time, budget and scope. Meeting the goal of testing requires a strong level of interaction and communication between the testing and development teams. This requirement becomes an imperative when testing occurs on two continents. Interested in becoming a radio star?If you are interested in reviewing tools or books? Drop me a note at [email protected] Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or your team." Have you bought your copy? Contact information for the Software Process and Measurement CastEmail: [email protected]: +1-206-888-6111Website: www.spamcast.netTwitter: www.twitter.com/tcagleyFacebook: http://bit.ly/16fBWV Next:The Software Process and Measurement Cast 176 will feature my interview with Jeff Dalton. We discussed Agile, Scrum and the CMMI!