Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

The new always on, always connected, digital and social world provide amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. Gone are the days of waiting weeks and months to see how a multi-touch direct mail campaign performs to receive feedback on how well the program and message was received and acted upon by the target audience.

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, Snapchat, Periscope and even native Twitter video, marketers can literally obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible.

Social media is equivalent to one big fat focus group that never sleeps. There is not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking. Smart marketers know how to tap into the research and testing power of the social networks without becoming a spammer.

Would you like to...

know how your new message and brand platform resonates with your audience? know what people think of your brand? pre-test campaign themes before launch to best optimize for success? know what people think of your latest campaign? understand what visuals are going to drive action? know what call to actions will drive the highest conversion using social media? how to design your website or blog for highest traffic, engagement and conversion? know what content will drive social conversation, conversion and ROI? know what marketing mediums such as audio, video or text your audience will best respond to? test visual marketing campaigns before launch? know the goals and objectives of your audience? know the best times to publish on each of the social networks to better achieve your business objectives? The answers to all of these questions and more are available for the taking by smart digital marketers who know how to tap into the power of social media marketing to learn, tweak, rinse, repeat and optimize!

Take a listen to the 187th episode of the Social Zoom Factor podcast for 8 ways you can leverage social media for test your own marketing with social media starting today! Be sure to subscribe to this entire brand new series, "Get Fit Social and Digital Business" on iTunes, Stitcher or SoundCloud!

In this 25 minute podcast you will learn:

8 ways to use social media to test your own marketing and social media programs How to test headlines for blog posts within seconds How to pre-test marketing programs and campaigns prior to launch How to save time with marketing and program development by using social media How to test content marketing programs How to test visual marketing programsHow to conduct a/b tests using social mediaHow to leverage social media to select the best mediums for your audienceHow to measure results of your own posts to Twitter, Facebook, Instagram, LinkedIn and more How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more How to test different marketing call to actions, offers, events, milestones

One of the most foundational elements in creating a social and digital marketing platform is building a platform that works when you are not working.

Unfortunately too many marketers think they need to be the loudest brand on the social web to get attention. They focus on quantity versus quality. The truth is you want your audience to discover and find you in a natural and easy way.

A goal for smart marketers should be to build a platform that helps you achieve defined and measurable business and marketing goals in the most efficient way and with the highest ROI possible. The platform should be constantly increasing brand awareness, inspiring people to connect with the brand, generating leads and even sales without the marketing and social media teams having to sit at the keyboard all day spamming links.

The goal is not to spam the digital and social web with massive quantities of the same content every other brand in your industry is publishing, or to win the award for sending the most tweets on a daily basis.

The goal is to work smarter, not just harder. Digital marketers must find a way to create unique, valuable content that is discoverable. You must find a way to create content that your ideal customer finds without you having to push it to them. You must find a way to create unique and personalized experiences that your customer, partners and audience will remember for a lifetime.

Discoverable content is easy for the right people to find and engage with and share. It's content that is relevant to what they are searching for. Discoverable content that is relevant will give your reader that "oooh I like this" feeling after reading only the first paragraph. They should know they have landed on the right page, with the right content source and are about to read, hear or watch content that is going to help them solve their problems, achieve their business and life goals.

Would you like to know how to...

Optimize content for discoveryStop being a slave to traditional SEO since in reality it no longer works anywayUnderstand how SEO and SMO can work together to increase business and marketing resultsMaximize investment and results using the social networks such as Facebook, Twitter, LinkedIn, Instagram and SnapchatCreate evergreen content that has a long shelf life and can help you achieve your business goals not just today or tomorrow but next year as wellIf these are the questions you would like to understand the answers, then you are in luck today. Take a listen to the 185th episode of the Social Zoom Factor podcast for 7 strategies to create more discoverable content.

People will not remember every word you say. They will not remember every tweet you write or the Facebook post you publish. They won't remember every visual image posted to Instagram.

However, people will remember how you make them feel.

When it comes to marketing, experience is everything.

Smart brands know how to create personalized experiences that are memorable, meaningful and inspire the human on the other end to connect with the brand in a real and human way.

The truth is, customer experience is your brand. You can spend days, weeks, months and years and hundreds of thousands of dollars crafting the perfect brand story, brand and message architecture and still miss connecting with your audience, customers and broader community in a personal and human way.

You must realize it's not about you. It's about the people.

It's not about being perfect. It's about being human. It's about creating human experiences that give other humans a glimpse into who you are, what you are and what you can and will do for them.

Would you like to better inspire and connect with your audience, customers and online or offline communities? Would you like them to feel they know you and you know them?

Take a listen to the 184th episode of the Social Zoom Factor podcast to hear 3 reasons why you should create personalized experiences for your audience and customers. You'll also learn 7 tips and strategies to help you start creating these unique and amazing experiences today.

You don't have to have hundreds of thousand or a million dollar digital or social media marketing budget. Even if you are working for or own a startup or small, medium business you can learn from these examples. You need to embrace imperfect perfection and accept the fact you are human and so is your customer.

Give them a feeling they will remember for life and maybe you will have them as a customer for life.

Be sure to subscribe to this entire brand new series, "Get Fit Social Digital Business" on iTunes, Stitcher or SoundCloud!

In this 20 minute podcast you will learn:

3 Reasons why you should be creating personalized customer experiences today 7 strategies and tips to create digital and social marketing personalized experiences How to leverage customer experience to stand out from the crowdDifferentiating from your competition with unique customer experiencesWhy you must start from the inside out when creating the customer journey and designing personalized experiences Why you must also include partners, sponsors and your broader community Importance of planning and thinking about the end to end customer journey How to make the most of the 6-7 brand touches it takes your customer to remember you Making it easy for your customer and audience to engage, communicate and work with youHow to build community and leverage online communities to differentiate your brand Key metrics in measuring success of the personal and digital, social experiences you design

Twitter is an amazing platform to connect in a human way with clients, potential clients, colleagues, industry leaders, influencers, old friends and new peeps you haven't even met yet. They can live next door, down the street, across town or across the globe. No matter the time of day or night, it's a guarantee that someone is available right now and eager to have a conversation with you.

The biggest struggles most business and marketing leaders face when it comes to Twitter is the learning curve as well as finding the time to make the investment to achieve a positive ROI on time invested. It takes time to plan a Twitter strategy, manage your account and following, create content, find new followers, inspire the followers they you already have and the list goes on.

Many new to Twitter think it's a very overwhelming platform. They struggle with not only knowing how to inspire and connect with other Twitter users in a human way, but finding the time to do such.

Leveraging automation and technology can help increase the ROI of time spent on Twitter as well as give you back your life! There is much debate in regard to automating Twitter or not automating Twitter. It is definitely both art and science. It requires setting goals, knowledge of your audience, customers and knowing how much automation will benefit your audience and your business vs hinder the results you are seeking.

Using automation with social media requires a crawl, walk run approach. It's best to test the waters first and see how your audience responds. Then you can more easily tweak, rinse, repeat, and optimize for the highest results possible. The last thing you want to do is tick off your loyal followers just because you want to save a few minutes a day.

If you are not already tapping into the power of Twitter video, you should be. Take a listen to the 180th episode of the Social Zoom Factor podcast for 5 of my favorite Twitter automation tools plus 5 best practices to leverage Twitter automation so it helps, versus helps your business.

Show notes Page loaded with resources, worksheets and more.

In this 25 minute podcast you will learn:

5 Best practices for using Twitter and any social media automation 5 of my favorite tools for Twitter automation 5 things you can easily automate with Twitter Why you must set goals and develop a plan for what you want to automate with Twitter How to leverage automation and not be a spammer Why you should not automatically tweet your Facebook posts Why you must understand each social network and not treat them all the same How to automate and curate content to keep connected with your audience How to choose the right times of day to automate your Twitter efforts Balancing both art and science with Twitter automation strategies

Buyer personas are the key to connecting with your audience in meaningful and human ways.

This episode teaches you the what, how and why every business needs buyer personas and an audience first marketing strategy to grow their business in the digital age.

FREE Buyer Persona Worksheet: https://themarketingnutz.com/zoombuyer

5-Day Buyer Persona Bootcamp: https://themarketingnutz.com/zoombootcamp