Social Media and Politics

A moderator of Reddit's The Donald guests to discuss the notorious subreddit community, and the new pro-Trump online forum: TheDonald.win. We discuss the role of memes in these online forums, how memes are used for redpilling, and the steps Reddit has taken to limit the reach of pro-Trump social networks.

Prof. Ulrike Klinger, Professor for Digital Democracy at the European New School for Digital Studies at European University Viadrina, shares her latest research on negative campaigning on social media. We discuss some of the challenges in studying digital communication in the EU, as well as what explains a rise in negative campaigning across two European Parliament elections. Prof. Klinger also shares her research on the UN Global Compact for Migration, where extremist ideas from the Identitarian movement were picked up by the mainstream media. Lastly, we discuss Prof. Klinger's suggestions for increasing researcher data access ahead of the Digital Services Act.
Here are links to the studies discussed in the episode:

1. Are Campaigns Getting Uglier, and Who Is to Blame? Negativity, Dramatization and Populism on Facebook in the 2014 and 2019 EP Election Campaigns (2023)
2. From the fringes into mainstream politics: intermediary networks and movement-party coordination of a global anti-immigration campaign in Germany (2022)
3. Delegated Regulation on Data Access Provided for the Digital Services Act (2023)
4. Political Communication Special Issue: Digital Campaigning in Dissonant Public Spheres (2023)

Dr. Kristof Jacobs, Assistant Professor at Radboud University, joins the podcast ahead of the upcoming Dutch national elections to share his research on how political parties and strategists in the Netherlands use social media to campaign. We discuss the major role that Twitter plays in Dutch politics but also how parties are adopting newer social media platforms, like Instagram and Snapchat. We also talk about the difference between individual politicians’ social media use versus party communication more broadly. Dr. Jacobs outlines the major themes of this election, the Dutch attitudes towards fake news, Geert Wilder’s social media use, and the media’s coverage of the campaign.

You can follow Kristof on Twitter @KristofJacobs1, and read more about his research in the book "Social Media, Parties, and Politics Inequalities."

Samir Patel, Managing Director at Blue State Digital London, guests this week to discuss how the recent success of the Labour Party in the 2017 British elections was aided by a huge push in digital by the British Left. We discuss the role that Facebook data targeting played in the election - not just from Labour but also advocacy groups. Samir also explains how social media was used to mobilize the British youth vote, how citizens built their own digital tools to campaign (i.e. civic tech), and some transnational differences (and similarities) between campaigning in the United States, United Kingdom, and other parts of the European Union. We also talk about how Brexit and the upcoming negotiations may affect data privacy laws and campaign regulations.

The article that I mention in the introduction can be found on Blue State Digital's website here.

Sinan Aral, David Austin Professor of Management at MIT and Director of MIT's Initiative on the Digital Economy, discusses his new book "The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health—and How We Must Adapt."

Prof. Aral breaks down key theoretical concepts from the book, which outlines some of the fundamental mechanisms for how social media platforms operate. We also discuss the science behind these concepts and their implications for elections, politics, and society.