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Social Cast

Social Cast

Social Cast

Uncover everything you need to know about the latest social media marketing trends. Join the Socialbakers hosts and guest experts in conversations that dive deep into topics vital to marketers today. Socialbakers is a trusted marketing partner to enterprise brands, including over 100 companies on the list of Fortune Global 500. Leveraging the industry’s largest social media data-set and machine learning, Socialbakers’ unified marketing platform helps brands ensure their investment in social media is delivering real business impact.
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Top 10 Social Cast Episodes

Goodpods has curated a list of the 10 best Social Cast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Social Cast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Social Cast episode by adding your comments to the episode page.

In this next podcast episode, we bring you Brian Solis, an industry-leading analyst, an author of books on technology, and a thought leader in the space of everything digital. Brian is one of the most future-thinking thinkers that we’ve spoken to. We briefly touch on his book, Lifescale: How to Live a More Creative, Productive, and Happy Life and our discussion is exactly on this topic - how can we actually create brand experiences that lead to happier lives for our customers.

Hosted by: Mantas Ciuksys

Guest: Brian Solis

Find our podcast on multiple platforms

Apple Podcasts

Stitcher

Spotify

Connect with us

socialbakers.com

Facebook

Twitter

Instagram

LinkedIn

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Social Cast - EP. 030- Marketing With Empathy
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02/11/21 • 42 min

If you want to truly deliver the kind of experiences your customers expect, the only way of getting there is through empathy.In this episode, we discuss how marketers can become better listeners by leveraging the right tools and strategies in order to create next-level marketing and care experiences.

Hosted by: Mantas Ciuksys

Guest: Monica Raszyk

Find our podcast on multiple platforms

Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954

Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers

Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg

Connect with us

socialbakers.com

Facebook https://www.facebook.com/socialbakers

Twitter https://twitter.com/socialbakers

Instagram https://www.instagram.com/socialbakers

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Today’s episode is about the unusual holiday season that marketers are facing this year. We speak about what’s driving marketing and consumer decisions during these final weeks of the year, what kind of tactics will be more common this year, and what will be the deciding factors for businesses that start 2021 stronger than their rivals.

You can download the eSports study referenced in the podcast here:

www.socialbakers.com/blog/sports-vs-esports-social-media-report-2020

Hosted by: Mantas Ciuksys

Guest: Nardo Vogt

Find our podcast on multiple platforms

Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954

Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers

Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg

Connect with us

socialbakers.com

Facebook https://www.facebook.com/socialbakers

Twitter https://twitter.com/socialbakers

Instagram https://www.instagram.com/socialbakers

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Today, we’re speaking with Mary Kathryn Johnson about how to make messaging automation a part of your business strategy. We discuss the challenges everyone should consider when starting, we touch on how messaging is different from traditional channels like email, and how to set up your chatbot conversations in a way that really connects with people.

Mary Kathryn Johnson is an author, entrepreneur, and expert on messaging automation and chatbot implementation. You can catch her work at www.marykathrynjohnson.com

Links Mentioned:

https://messengerfunnels.com

https://botacademy.com

Hosted by: Mantas Ciuksys

Guest: Mary Kathryn Johnson

Find our podcast on multiple platforms

Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954

Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers

Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg

Connect with us

socialbakers.com

Facebook https://www.facebook.com/socialbakers

Twitter https://twitter.com/socialbakers

Instagram https://www.instagram.com/socialbakers

LinkedIn https://www.linkedin.com/company/socialbakers-com

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In this episode we talk with CMO at Digimind, Aurelien Blaha, all bout data.

Key discussion topics include:

  • Recent changes in data privacy
  • Data Challenges
  • CMOs #1 priority with data intelligence
  • Impact of COVID-19 on data

Links Mentioned

About utility marketing: https://blog.digimind.com/en/trends/what-is-utility-marketing-and-why-you-should-use-it

Our joint report on Stay-at-home industries: https://landing.digimind.com/en/understanding-the-rise-of-stay-at-home-industries-in-north-america-unlocking-insights-through-social-media-web

Digimind Resources Center: https://www.digimind.com/en/resources

Digimind Covid-19 Resources Center: https://www.digimind.com/en/resources/covid-19

Hosted by: Mantas Ciuksys

Guest: Aurelien Blaha

Find our podcast on multiple platforms

Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954

Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers

Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg

Connect with us

socialbakers.com

Facebook https://www.facebook.com/socialbakers

Twitter https://twitter.com/socialbakers

Instagram https://www.instagram.com/socialbakers

LinkedIn https://www.linkedin.com/company/socialbakers-com

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In this episode we talk with Co-Founder and Product Lead at KAWO, Alex Duncan, about the State of Social Media in China. KAWO is an enterprise social media platform solution for China.

Key discussion topics include:

  • The role of KAWO
  • How social media is different in China
  • The wall business encounter when starting marketing in China
  • Marketing Challenges

https://assets.kawo.com/KAWO-Ultimate-Intro-to-China-Social-Marketing-v1.pdf

Hosted by: Mantas Ciuksys

Guest: Alex Duncan

Find our podcast on multiple platforms

Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954

Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers

Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg

Connect with us

socialbakers.com

Facebook https://www.facebook.com/socialbakers

Twitter https://twitter.com/socialbakers

Instagram https://www.instagram.com/socialbakers

LinkedIn https://www.linkedin.com/company/socialbakers-com

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In this episode we talk with LinkedIn expert Gabriel Ehrlich on how to start marketing on the platform and best practices. Keep in mind that this episode was recorded before the pandemic.

Key discussion topics include:

  • How to enter LinkedIn marketing without the risk of failure
  • How LinkedIn is changing
  • Steps and processes you will need to start and scale
  • One area businesses often overlook with B2B marketing

Hosted by: Mantas Ciuksys

Guest: Gabriel Ehrlich

Find our podcast on multiple platforms

Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954

Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers

Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg

Connect with us

socialbakers.com

Facebook https://www.facebook.com/socialbakers

Twitter https://twitter.com/socialbakers

Instagram https://www.instagram.com/socialbakers

LinkedIn https://www.linkedin.com/company/socialbakers-com

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In this episode we talk with our own in house advertising expert Michal Nemcok about current ad spend and what the future could look like.

Key discussion topics include:

  • Current advertising trends on Facebook
  • What advertisers are currently investing in
  • Differences between paid platforms right now
  • Paid advertising, essential or non-essential during these times

Social Media Trends Report: The Effects of COVID-19 on Marketing https://www.socialbakers.com/blog/social-media-trends-report-q1-2020

Hosted by: Mantas Ciuksys

Guest: Michal Nemcok

Find our podcast on multiple platforms

Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954

Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers

Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg

Connect with us

socialbakers.com

Facebook https://www.facebook.com/socialbakers

Twitter https://twitter.com/socialbakers

Instagram https://www.instagram.com/socialbakers

LinkedIn https://www.linkedin.com/company/socialbakers-com

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In this episode we speak again with former CEO & Co-Founder of Moz, Rand Fishkin. Since we last spoke he launched SparkToro and he has some advice for those who are reluctant to invest but are rather waiting for a healthier economic climate to spend.

Key discussion topics include:

  • New business models that have emerged
  • Recommendations for planning and forecasting for the upcoming months
  • Essential and non-essential parts of marketing during a recession
  • The marketing department pre-covid vs post-covid

SparkToro https://sparktoro.com

Lost and Founder: A Painfully Honest Field Guide to the Startup World. https://sparktoro.com/book

Hosted by: Mantas Ciuksys

Guest: Rand Fishkin

Find our podcast on multiple platforms

Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954

Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers

Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg

Connect with us

socialbakers.com

Facebook https://www.facebook.com/socialbakers

Twitter https://twitter.com/socialbakers

Instagram https://www.instagram.com/socialbakers

LinkedIn https://www.linkedin.com/company/socialbakers-com

bookmark
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Social Cast - EP. 004- Bridging Sales and Marketing
play

10/03/19 • 37 min

In this episode we talk about bridging the gap between sales and marketing, what's needed for the cooperation between departments, what kind of processes you need, and what kind of mindset. ### Follow Us: * [Our Website](www.socialbakers.com) * [Twitter](twitter.com/socialbakers) * [Instagram](www.instagram.com/socialbakers) * [Facebook](www.facebook.com/socialbakers) * [LinkedIn](www.linkedin.com/company/socialbakers-com)
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FAQ

How many episodes does Social Cast have?

Social Cast currently has 30 episodes available.

What topics does Social Cast cover?

The podcast is about Podcasts and Business.

What is the most popular episode on Social Cast?

The episode title 'EP. 029- Holiday Marketing: The Quarantine Edition' is the most popular.

What is the average episode length on Social Cast?

The average episode length on Social Cast is 35 minutes.

How often are episodes of Social Cast released?

Episodes of Social Cast are typically released every 11 days, 1 hour.

When was the first episode of Social Cast?

The first episode of Social Cast was released on Aug 22, 2019.

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