Pioneering the Low ABV Landscape And Sustaining A Leading Non-Alcoholic Craft Beer Brand: Alex From Mashgang

When life handed Alex Loveday, co founder of Mash Gang, a spinal stroke at 17, he didn't just learn to walk again—he sprinted into the world of entrepreneurship with a mission to brew up change. Our conversation peels back the layers of Alex's story, revealing how passions for skateboarding and heavy metal fueled the unique spirit of the Mash Gang brand. We navigate the often unseen difficulties in running a business with such a small number of people, the camaraderie that sustains this, and the tenacity it takes to carve out a niche in the non-alcoholic brewing industry during a global crisis.
We recount the leap from homebrew aficionados to spearheading a movement in low ABV beer. This tale is not just about barley and hops; it's about the personal dedication to the craft beer community that drives their mission. We share the trials of juggling full-time jobs while growing a business, the excitement of innovation that keeps aficionados thirsty for more, and the bond with customers that only strengthens with every batch they perfect.
As we wrap up, we explore how lockdown not only changed the way we live but also served as fertile ground for new ideas and startups like Mash Gang. The episode closes on an aspirational note, addressing not just the dreams of expanding their reach, but also the acknowledgment of the healthy competition that keeps the industry vibrant. They're not just brewing beer; they're crafting a narrative of resilience, community, and growth that we hope will resonate with anyone looking to pour their heart into their work.
Mash Gang are one of the most recognised brands in the AF/NA beverage industry. To find out more about Mash Gang and to get yourself some life changing beer head over to: https://mashgang.com/
To keep up to date with all things Mash Gang (they are very active within their community and you will always be talking to one of the Gang, never a robot) head on over to their instagram.

Support the show

To find out more about the wonderful world of AF/NA Beer and to check in with me head to www.instagram.com/sober_boozers_club
This episode is not brought to you by any sponsors because nobody wants to sponsor me.