1 - Win Iowa

01/27/20 • 31 min

3 Listeners

So You Wanna Be President? with Chris Matthews

Lesson one: win Iowa. An astounding number of Democrats and Republicans won their party's nomination after winning first in the Iowa caucuses—but America's first battleground hasn't always been a priority for campaigns. Jimmy Carter was the first to realize that a win there could propel a candidate into the national spotlight.

Chris Matthews examines Carter's approach to the 1972 campaign with Gerry Rafshoon, who handled political advertising for the candidate, and veteran journalist Judy Woodruff, who covered the campaign in her early years with NBC.

For a transcript, please visit https://www.msnbc.com/soyouwannabepresident.

For a transcript, please visit https://www.msnbc.com/soyouwannabepresident.

Previous Episode

Introducing: So You Wanna Be President?

Host Chris Matthews and campaign veterans who had front row seats to presidential history go through the archives to uncover what has always separated winners from losers. We see these six lessons play out every four years, regardless of party. Campaigns that ignore them do so at their peril.