#031: Booking Yourself Solid

04/30/15 • 44 min

Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia

Michael Port's Book Yourself Solid was one of the most important books I read when I was freelancing part time while working my day job.

It was a big reason why I was able to grow my business so quickly.

I loved how Michael broke down the process of filling up your pipeline with high-quality clients. He described the process in a very methodical way that I could understand. But he also addressed the critical "softer" side of building a solo business.

In this interview, I get to chat with Michael for the first time. It was fun to finally have a conversation with someone who shaped my thinking at this critical juncture of my business.

But I was also a bit nervous — especially early in the conversation — until I finally got my footing.

I guess I was a bit star-struck! :)

This episode is NOT a step-by-step training class on how to book yourself solid. But I hope it gives you a handful of ideas for making positive changes in your business.

Michael Port's Book Yourself Solid was one of the most important books I read when I was freelancing part time while working my day job.

It was a big reason why I was able to grow my business so quickly.

In this interview, I get to chat with Michael for the first time. It was fun to finally have a conversation with someone who shaped my thinking at this critical juncture of my business.

But I was also a bit nervous — especially early in the conversation — until I finally got my footing.

I guess I was a bit star-struck! :)

This episode is NOT a step-by-step training class on how to book yourself solid. But I hope it gives you a handful of ideas for making positive changes in your business.

Previous Episode

#030: How to Get a 10X Return on Your Next Conference

I've always been a big proponent of investing in targeted conferences and events.

It's not just about what you learn, it's about the people you meet, the conversations you have and the insights you gain.

In other words, the intangible things no one can really put a price on.

However, I'm the first to admit that I don't always get the most value from the conferences I attend.

Why? Mainly because of poor planning on my part. And many times I just don't know what I'm supposed to do! (Sound familiar?)

In this interview, my good friend Coach Jenn Lee shares some super-practical tips and ideas we can all use to get a 10X (or better!) return on the conferences and events we attend.

Next Episode

#032: How to Have a Stress-Free Conversation with Your Prospects

For many of us, the initial conversation with a prospect can be stressful.

Maybe you need the work. Or you really want to land this client. And you don't want to screw up the opportunity by saying the wrong thing.

In this episode, you'll hear from RC Peck, a seasoned pro at having productive and highly effective prospect conversations.

RC is not a freelancer. But I've brought him into the show because we can all learn from the mindset and techniques he's developed about these initial prospect conversations.

You'll discover how to better manage these conversations. How to ask for (and get) quality referrals. How to frame your pricing so that you land the client at higher fee levels. And how to vet prospects faster so you waste little time with poor-fit prospects and set yourself up for success with high-quality opportunities.