Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies

There is no doubt there are some interesting and useful tools out there, but these are our 2021 favourites. The silver bullet. Having said that, it is not about the tools.
First up is BombBomb which allows you to send video emails which is preferable in a number of ways. Some being that it creates that personal connection as well as allowing emotions to be portrayed in an easier way. It all presents well and wraps up in a presentable manner making the receiver wanting to see what this is all about.
https://bombbomb.com/
Next up in no particular order is kimp.io. Kimp.io is a very useful tool to have to help with everything from content images to blog banners, info graphics to landing pages. By using Trello they make communication easy and their turn around time is even more impressive.
https://www.kimp.io/
Gathercontent.com is another of the team's favourites. It helps you and your team work on projects together and shows you exactly what stages each phase is at. It makes tracking team work completely transparent.
https://gathercontent.com/
When it comes to customer service, you need and want to be on top of every aspect. TimeToReply is exactly the tool to help you. It improves customer management communication by giving them an indication as to how long it takes them to respond to customers. You will find it plugs into all inboxes and as client communication is vital to any business, it is definitely something worth trying.
https://timetoreply.com/
Asana is another tool to have a look at. Having been created by one of Facebook's originals, it comes with good credibility. It's functionality as well as it's integration is what makes Asana so worth while. You will find very few programs it does not integrate with.
https://asana.com/
Meetalfred.com or Alfred as it's referred to in app stores is a very useful LinkedIn Automation tool. Most of us have LinkedIn running in the background and the fact that it has a Mac and Windows app makes it a top performer. Alfred allows you to view profiles, connect with people with or without a connection message as well as allows you to endorse connection's skills.
https://meetalfred.com/
Last on our list for today is gong.io. Gong.io is essentially a sales analytics tool. It allows you to track conversations between clients and salesmen/women. You are able to compare different deals with each sales person. It breaks down and analyses the conversation and finds that sweet spot around the length of conversations and which were most successful, as well as how much of the communication is small talk which plays a vital role when it comes to sales.
https://www.gong.io/

This week the team begin the first of a 6 part series uncovering the most important and fundamental aspects of SEO. Justin and Jason discuss accessibility of websites. Taking you through the various tools and focus areas of website access by search engines. The team provide information on CMS, sitemaps, robots.txt files, crawlability, and site searches. If you're starting out and have a new website, have a listen to this podcast and understand the fundamentals of search engine crawlers and optimisation.

The team get tactical on Google Ads in episode 9 of Smart Marketing. Discussing tips and insights into improving ad quality scores, reducing costs on ad campaigns, and driving converting customers through landing page experience.
Quality leads that are looking for your product will use search marketing to find the best product or service. By maintaining Google best practice solutions and strategic targeting techniques, you can get the most out of your Google Ads Campaign!
Hosts:
Justin Lester Instagram///LinkedIn
Jason Bagley Instagram///LinkedIn

On today's episode of Smart Marketing Justin and Jason provide specific tactics on how you are able to drive traffic and leads in 2019 without having to spend money on marketing channels such as paid advertising.
Hosts:
Justin Lester Instagram///LinkedIn
Jason Bagley Instagram///LinkedIn