Smart Art Business

In this week’s episode our host, Rachel Wilkins, dives deep into a topic that is of interest among many artists, which is gallery representation. She breaks down the types of galleries and services offered and how to check if they are relevant for your artwork. She walks through the process of getting gallery representation, the pitfalls and finally gives tips on how to prepare before submitting any proposals to galleries.

In this episode Rachel Wilkins, founder of Conception Arts shares on how, as an artist, herself she managed to overcome procrastination which keeps most talented people from moving forward, and created consistent habits that still help grow her business daily. Progress no perfection is her mantra, and she elaborates on ways to actively, plan for and work towards growing a business while learning how to deal with rejection by focusing on your passion and why you started and making commitments that will push you to take action.

In this episode Rachel Wilkins demystifies the idea most have of who and what an art collector looks like. She speaks about the three things collectors are looking for, what conveys value, price point consistencies and effects. In closing she shares tips on how to remain curious, explore possibilities and why you need to build a cohesive, recognisable body of work.

In this episode, we chat with global art superstar, Ron English.

One of the most prolific and recognizable artists alive today, Ron English has bombed the global landscape with unforgettable images, on the street, in museums, in movies, books, and television. English coined the term POPaganda to describe his signature mash-up of high and low cultural touchstones, from superhero mythology to totems of art history, populated with his vast and constantly growing arsenal of original characters, including MC Supersized, the obese fast-food mascot featured in the hit movie “Supersize Me,” and Abraham Obama, the fusion of America’s 16th and 44th Presidents, an image widely discussed in the media as directly impacting the 2008 election.

Welcome to the Smart Art Business Podcast: Real talk and tangible advice for artists by industry experts. In this episode marketing professional and published author, Cynthia Johnson provides valuable insight into growing a personal brand.