Ep 10: Jaye Coward | The Queen of Local Organic Food Delivery

12/05/18 • 85 min

In the modern world, we really don't have to think much about the decisions we make. Vendors name a price, we pay that price, and then we consume. This consumption is a byproduct of the industrialized world, and is therefore perpetual. This cycle plays out in a vast number of ways, namely in terms of the way we consume food. The supermarkets are an acute example of mindless consumerism, one where quality and health is almost always second to profit and capital efficiency. To get a product on the shelf of these establishments is not only extremely difficult, it is most often unsustainable due to sheer competition. In the words of Kevin O'Leary on the famous Canadian television series 'Dragon's Den', if you aren't careful with introducing food products to the marketplace, the big players will "squash you like a bug". To make matters more troublesome, in this complex system it becomes increasingly difficult to highlight and effectively market the local products that benefit the business owners around you.

What if there was an alternative to this paradigm? What if there existed a system that benefitted your local community first, and encouraged the consumer to think a little bit harder about where exactly their food comes from? What if healthy products was not only a competitive advantage, but was a requirement?

Enter Farm Bound, the brain child of today's guest: Jaye Coward.

Jaye is a true maven of local, organic food and the subcultures that champion it. She is a fiercely entrepreneurial woman who is on a mission to change the way we see the world of food. She is the founder of Farm Bound, a British Columbia based local organic food delivery company that celebrates the amazing food producers that so often get forgotten. What started as an interest in Permaculture resulted in a passionate project that enables our local food producers to effectively and efficiently reach the consumers they most want to reach... the ones that share the same community as they do. Farm Bound is a testament to a new way of thinking about food, and consumers are wildly excited and supportive of the concept. Jaye has also taken this concept a step further, and is working hard to launch her newest concept: Farm Bound Zero Waste grocery store in Kelowna, BC. This store is designed to minimize the waste that is inherent in the prevailing system. Jaye is aiming for a February launch for this concept.

Jaye is an example of revolutionary thinking, and a champion of the female entrepreneurial spirit. She is energetic, charismatic and passionate about the work that she does and we were absolutely stoked to be able to talk about all facets of her business, her life and her next steps in this world. We can all learn a thing or two from people like her! Enjoy.

LINKS:

Farm Bound:

https://www.farmbound.ca/

Farm Bound Zero Waste Grocery Store (In Progress)

https://www.farmboundzerowaste.com/

Farm Bound on Facebook:

https://www.facebook.com/farmboundbox/?jazoest=265100121103541145411650105118785410952671028450119122841011086711675118103887298668551847297987049831117810610358651001191144810457681146754991221201211041009999103488848888698551195656101122811041211186974881089811367808465

Farm Bound on Instagram:

https://www.instagram.com/farmboundbox/

Farm Bound Winter (On Behalf of Sproing Creative):

https://sproing.ca/work/video/farm-bound

LEARN MORE ABOUT SMALL TOWN WEALTH:

Small Town Wealth on Facebook

https://www.facebook.com/smalltownwealth/?ref=br_rs

Small Town Wealth on Instagram

https://insta-stalker.com/profile/smalltownwealth/

David Scarlatescu on Instagram (@davidtescu)

https://www.instagram.com/davidtescu/?hl=en

Shelby Bouchard on Instagram (@sbokanagan)