Lizzy Abegg - from video editor to fashion label founder

12/07/21 • 43 min

How do you go from being a video editor to creating an iconic Byron Bay fashion label loved by global celebrities? Co-founder of Spell, Lizzy Abegg shares with host Elle Ferguson why she joined forces with her sister to create the brand, how her childhood of creativity paved the way to becoming a natural storyteller and why she was never interested in fashion! *Spoiler Alert* This episode contains stories of the brand starting out at local markets before using social media to create a straight-to-consumer product, why not knowing the rules meant they didn’t have to follow any, and the valuable lessons the brand learnt from public failure!

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Previous Episode

Lucie Ferguson - from coastal living to making jewellery for the stars

How do you go from growing up in a small coastal town to creating fine jewellery that is worn and loved by Hailey Bieber, Gigi Hadid, Miley Cyrus and the Kardashian sisters? Founder and Creative Director of jewellery label BabyAnything Lucie Ferguson shares with her sister, host Elle Ferguson where her passion for crafting fine jewellery began and how she takes inspiration from their mum's creativity and the world around her. *Spoiler Alert* This episode contains stories of Lucie growing with her original market stall customers and why she creates pieces imbued with meaning and talismans for your life journey, how she channeled her immense grief into creating a thriving business, and why she hid in a storeroom when Alanis Morissette came into her store to meet her!

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Next Episode

Zerina Akers - from fashion closet intern to Beyonce's stylist

How do you go from interning at fashion magazines to becoming Beyoncé's personal stylist? Emmy Award-Winning costume designer Zerina Akers shares with host Elle Ferguson how she went from working in retail fitting rooms to assisting in styling commercial shoots for Avon and Macy's, to landing Beyoncé as her first client! Zerina shares why she founded Black Owned Everything, a marketplace providing a space for Black designers to be recognised and why it’s so important to shine the light on emerging artists. *Spoiler alert* This episode contains stories about how Zerina came to style the iconic black topper hat look for Beyonce's ‘Formation’ video, the power of creating something to leave a lasting legacy as a symbol and not just an outfit, and how she had to prove herself when nobody knew who she was!

See omnystudio.com/listener for privacy information.