Let's talk about Algorithmic Bias with Melissa Santiago (Brand Strategist)

06/13/23 • 34 min

Today we're going to talk about something that AI can and does steal from us – our human biases. Yes, algorithms can be biased just like me and you.

We talk with Melissa Santiago about the problems and pitfalls of using AI for your brands marketing and communications needs. Especially when it comes to the topic of Diversity, Equality and Inclusion.

TOPICS

Where does Algorithmic bias/ AI bias come from?
Levi's AI driven diversity campaign fail.
How to be a more inclusive Social Media manager.
Being transparent when using AI for marketing.

Melissa is a brand strategist, creative thinker, and community builder. She is energetic, empathetic and brings a creative spark of energy to her work. She is passionate about equity, inclusion, and belonging for all people and works to educate herself on new ways to include new perspectives and expand her cultural experiences.

Melissa lives on the occupied land of the Ohlone people, currently known as San Francisco.
LINKS
Melissa's Instagram
Melissa's Linkedin
Coded Bias Documentary
Bloomberg Article: Humans are biased Generative AI is even worse.

Thanks for listening. Please rate us in the appstore.
Remember, "You are a human being with intrinsic worth!"

Today we're going to talk about something that AI can and does steal from us – our human biases. Yes, algorithms can be biased just like me and you.

TOPICS

Where does Algorithmic bias/ AI bias come from?
Levi's AI driven diversity campaign fail.
How to be a more inclusive Social Media manager.
Being transparent when using AI for marketing.

Thanks for listening. Please rate us in the appstore.
Remember, "You are a human being with intrinsic worth!"

Previous Episode

Have Fun and Stay Curious with Chad Parker (Industrial Designer - Big idea design)

Today we talk with Chad Parker, one of the cofounders of Bigidesign. They're an innovative everyday carry product company, with a focus on designing and selling titanium pens, pocket tools, and watches. Bigidesign has multiple US and international Utility and design patents. Currently they're running their 43rd Kickstarter project having already raised over 4 million dollars on the platform!
TOPICS

That time Chad built a dirt bike out of leaf blower and BMX bike when he was a kid.
How he went from designing kids furniture to titanium pocket tools.
When should you trust your own intuition over the metrics?
What would you lose if you swapped your designer for AI?
Why being curious about how things work keeps your design skills sharp.
Why fun is a part of the creative process.

LINKS
Bigidesign.com
https://www.instagram.com/bigidesign/

Thanks for listening. Please rate us in the appstore.
Remember, "You are a human being with intrinsic worth!"

Next Episode

The Music is in You with David Reed (Music Educator, Musician)

As creative beings we struggle with questions of identity and purpose:

Why does my art matter in the age of generative AI?
Why being called an "Amateur" is a compliment.
Are computers becoming more like humans, or are humans becoming more like computers?
The meaning of life isn't "being productive".

We cover these topics and more with todays special guest, David reed.

David Reed is a multi-instrumentalist professional musician based in New York City. A musician for more than 30 years, his unique perspective on music and creativity is drawn from his experiences playing and teaching music in New York, Los Angeles, Spain, Argentina, Brazil, Nicaragua, Senegal and Guinea-Bissau.

Links