Sit Down Startup

Welcome back to Sit Down Startup!

Seth Sternberg, co-founder of Honor ($625M raised), a company dedicated to addressing the challenges faced by senior citizens during the COVID-19 pandemic, was heavily influenced by his upbringing in Connecticut and his entrepreneurial spirit. Sternberg's experiences during the pandemic greatly shaped his perspective on its challenges.

Acknowledging the significant impact of the pandemic on his business, which involves sending care professionals into the homes of older adults, Sternberg was faced with the realization of potential risks and the survival of the company.

Despite these daunting challenges, Sternberg emphasized the necessity of resilience, adaptability, and finding creative solutions to ensure the safety of both employees and clients. Implementing strict infection control protocols and policies, Sternberg showcases his deep-rooted motivation to contribute positively to society, especially during times of crisis.

Apply to the Zendesk for Startups program. Qualifying startups can use Zendesk six months for free. Click to learn more: https://www.zendesk.com/lp/startup-partner/?ref=gen&partner_account=0016R00003GUn7OQAT

Join Adam O'Donnell on Sit Down Startup as he sits down with David Cummings, the founder of Pardot, which eventually sold to Salesforce. In this episode, they discuss pivoting from unsuccessful strategies, customer discovery, and marketing automation platform, while sharing their personal stories of startup challenges.

Atrium, a software company co-founded by Pete Kazanjy in 2016, has achieved more business success with fewer Sales Development Representatives (SDRs). This accomplishment can be credited to their strong inbound game and their valuable content that educates and provides insights to their community of 35,000 members.

Atrium's software helps businesses implement data-driven sales management by monitoring KPIs and providing alerts. Host Adam O'Donnell also discusses the challenges of business growth and the importance of experiencing low moments and failure as indicators of pushing boundaries with Pete in this latest episode of Sit Down Startup.

This week's partner shout out goes to two partners:
First, Yext - a content management hub to build consumer grade experiences. Check out their $35,000 credit offer. https://www.yext.com/try/startups Use code ZendeskYS2022
And be sure to check out Forecastr. They make financial modeling easy for founders. Receive 20% OFF your first-year of Forecastr + Waived Implementation Fees + FREE Listing on INVESTOR CONNECT. bit.ly/3s9OE33

In this week's episode of Sit Down Startup, get to know Donald Muir, the creator and driving force behind Arc, a digital bank crafted for the tech-savvy crowd. As an experienced business leader with a keen desire for breakthroughs, Muir's interpretations of the explosion and teamwork in online banking post-SVB collapse (2:45) come from his hands-on experience of building Arc from scratch.

Muir underlines the value of a dynamic digital bank that blends the personalized touch of a bank like First Republic with the fail-safe security and solidity of a mega-bank such as Goldman Sachs. He's a staunch advocate for cross-departmental cooperation and harmony (10:00) with an execution-focused mindset (20:42). Join host Adam O'Donnell for this latest episode.

Thank you to this episode's partners EXEC and Sprinto!

EXEC is an all-in-one benefits solution designed to empower the modern leader—with unparalleled travel and lifestyle benefits for individuals and organizations. Use promo code ZEN200 to save $200 off your EXEC annual membership access at joinexec.com.

Ambitious cloud companies all over the world trust Sprinto to power their security compliance programs and sprint through security audits without breaking their stride. Startups can get up to 40% off their first year through our Sprinto Ignite program. Click here: https://sprinto.com/

Using AI as fuel, Ada equips companies with everything they need to make personalized customer experiences at scale. And all without the help of an engineer. Co-Founder and CEO Mike Murchison takes us behind the scenes of Ada in this discussion about:

• How to free up live agents and focus on more creative work
• What to look at when building software
• Behavior traits among top leaders