From Property Management to Tech: Sales Leadership and Scaling | Blendi Muriqi & Jason Lopez

07/18/24 • 36 min

Jason Lopez, VP of Sales, Marketing, and Customer Success at Jurny, shares the evolution of Jurny from property management to software. His insights highlight the importance of mentors, data-driven sales, and effective marketing strategies. Jason also discusses leveraging overseas talent, developing a strong company culture, and balancing business with family life.

Highlights:

Having mentors and a growth mindset are key to success in sales leadership.
Data is crucial in managing a sales team and setting goals.
Defining and refining the ideal customer profile (ICP) is important for efficient resource allocation.
Content creation and crowdfunding campaigns can be effective marketing strategies.
AI technology is changing the landscape of sales and customer service. Using overseas talent can be beneficial for businesses, as it can lead to low churn and high customer satisfaction.
Marketing strategies should focus on content and effectively communicating the benefits of using overseas talent.
Leadership requires calibrating expectations and understanding the capabilities of the team.
Hiring strategies should include the use of scorecards and considering talent from different markets.
A strong company culture can be built through collaborative learning and an ownership mindset.
Managing a business while raising a family requires flexibility and support from others.

Chapters:
(01:24 ) - Getting into Sales and Jurny's Evolution
(05:37) - The Role of Mentors and a Growth Mindset in Sales Leadership
(07:50) - Data-Driven Sales Management
(11:15) - Effective Marketing Strategies: Content Creation and Crowdfunding
(16:15) - The Impact of AI on Sales and Customer Service
(19:40) - Overseas Talent and Customer Satisfaction
(22:41) - Calibrating Expectations in Leadership
(26:49) - Developing Company Culture
(33:23) - Managing Business and Family

07/18/24 • 36 min

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