Jonah Sachs on Winning the Story Wars: Storytelling is our neglected secret weapon

03/11/22 • 106 min

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Jonah Sachs is an author, speaker, and viral marketing pioneer. He helped create some of the world’s first and most heralded digital social change campaigns. Jonah Sachs is also the author of Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future and, most recently, Unsafe Thinking: How [...]

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Will Storr on the Science of Storytelling: We’re storytelling animals

Many of you know that I’ve been working on a new book provisionally titled ReWriting the Human Story: How Our Story Determines Our Future. And so I thought it could be useful to me and interesting to you if I were to have a conversation with a few story experts and ask them questions such [...]

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