In conversation with Rory Sutherland - Part 2

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02/19/24 • 35 min

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In today’s episode, we continue our conversation with Rory Sutherland, UK Vice Chairman of Ogilvy, where he discusses how our decision making, especially as consumers, while often appearing irrational, is actually the result of us deploying heuristics that have served us well in situations of low trust or when we don't have all the information.

Connect:

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Connect:

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Previous Episode

In conversation with Rory Sutherland - Part 1

In today’s episode of Simplifying Complexity, we’re joined by Rory Sutherland. Rory is the UK Vice Chairman of the iconic advertising agency (and inspiration for the television series Madmen) Ogilvy, where he has worked for close to 40 years.

In today’s conversation, you’ll hear how Rory became interested in complexity science, how bees build resilience, why short-term rationality can lead to long-term irrationality, and why efficiency is a bad proxy for effectiveness.

Connect:

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Next Episode

Big Ideas: The Origin of Life

How does a group of molecules transition into something that is life? And what do even mean when we say 'life'?

To explore the origin of life, we’re joined again by Sara Walker, Deputy Director of the Beyond Center for Fundamental Concepts in Science, Associate Professor in Earth and Space Exploration and Complex Adaptive Systems at Arizona State University, and External Faculty at the Santa Fe Institute.

Connect:

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.