
In conversation with Rory Sutherland - Part 1
Explicit content warning
02/05/24 • 45 min
1 Listener
In today’s episode of Simplifying Complexity, we’re joined by Rory Sutherland. Rory is the UK Vice Chairman of the iconic advertising agency (and inspiration for the television series Madmen) Ogilvy, where he has worked for close to 40 years.
In today’s conversation, you’ll hear how Rory became interested in complexity science, how bees build resilience, why short-term rationality can lead to long-term irrationality, and why efficiency is a bad proxy for effectiveness.
Connect:
- Simplifying Complexity on Twitter
- Sean Brady on Twitter
- Sean Brady on LinkedIn
- Brady Heywood website
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
In today’s episode of Simplifying Complexity, we’re joined by Rory Sutherland. Rory is the UK Vice Chairman of the iconic advertising agency (and inspiration for the television series Madmen) Ogilvy, where he has worked for close to 40 years.
In today’s conversation, you’ll hear how Rory became interested in complexity science, how bees build resilience, why short-term rationality can lead to long-term irrationality, and why efficiency is a bad proxy for effectiveness.
Connect:
- Simplifying Complexity on Twitter
- Sean Brady on Twitter
- Sean Brady on LinkedIn
- Brady Heywood website
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
Previous Episode

The geometry of music
Today we're joined by Dmitri Tymoczko, Professor of Music at Princeton University. Dmitri will talk about the geometry and patterns we hear in music, as well as explore its history, particularly from the 1900s onwards.
Resources:
Connect:
- Simplifying Complexity on Twitter
- Sean Brady on Twitter
- Sean Brady on LinkedIn
- Brady Heywood website
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
Next Episode

In conversation with Rory Sutherland - Part 2
In today’s episode, we continue our conversation with Rory Sutherland, UK Vice Chairman of Ogilvy, where he discusses how our decision making, especially as consumers, while often appearing irrational, is actually the result of us deploying heuristics that have served us well in situations of low trust or when we don't have all the information.
Connect:
- Simplifying Complexity on Twitter
- Sean Brady on Twitter
- Sean Brady on LinkedIn
- Brady Heywood website
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
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