Chapter 13: Houston, We Have a Problem

12/16/24 • 28 min

What do you do when the stakes get higher, and the strategy must shift? This chapter reveals Signavio’s bold pivot from engineering-driven decisions to Go-To-Market excellence.

www.linkedin.com/in/gerodecker/

What do you do when the stakes get higher, and the strategy must shift? This chapter reveals Signavio’s bold pivot from engineering-driven decisions to Go-To-Market excellence.

www.linkedin.com/in/gerodecker/

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Chapter 14: For the Love of Fun

When the going gets tough, the tough... find joy. This chapter explores how laughter, teamwork, and an unshakable belief in their mission helped Signavio navigate technical crises and team transformations.

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Chapter 12: Back to the Crunch

Every growth story has its struggles. Join Signavio as it faces scaling challenges, relocates to Boston, and reimagines its approach to building a stronger, smarter team.

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SIGNAVIO: Together As One - Chapter 13: Houston, We Have a Problem

Transcript

In 2017, we launched the rocket ship, finally.

It started with Mark Holenstein joining our team on January 1.

Mark had worked for SAP until the very last day of December, closing out the year as the Chief Revenue Officer for SAP CX. Mark was a numbers-driven leader, a controller by training, and his focus was relentless. He absolutely wanted to finish the year with his team at SAP achieving over €100 million euros in new ARR. Once he met that goal, he was ready for his next chall