The Sweet Taste of Success - Julie Gordon White

From a joint roundtable podcast to this one-on-one podcast, Cassandra is joined by Julie Gordon White. From Cassandra’s first impression of her radiating a cool vibe, Julie also has a cool story that she shares with us in this episode.

She has been a serial entrepreneur her whole life and a wife and mom of 3. As an award-winning entrepreneur, business coach, bestselling business author, and TEDx speaker, Julie has proved her entrepreneurial skills at the early age of 10 when she wrote her first business plan and sold items door to door. Fast forward, after college, she took up a corporate job which she spent eight years perfecting her business sense. Then Julie touched base with her entrepreneurial roots again after becoming a mom and leaving her corporate job. She is now the Chief Coach and CEO of The WELL. A new addition to her entrepreneurial endeavors is Bossa Bars which produces energy bars for women in the menopausal stage of their lives and was created just as COVID started!

This episode touches base just about anything entrepreneurship-related. Hear the stories Cassandra and Julie exchange as you continue to listen in on this episode. Don’t press that pause button or you’ll miss out.

Key Points From This Episode

• Julie shares her entrepreneurial background starting from the age of 10 until working in corporate to having her own company
• She shares about the fascination she had for selling companies which she made into a multi-million business before the recession hit
• Learn about the major synchronicity in Julie’s life which was meeting her husband
• How Julie supported the women in her coaching program when COVID started by not charging them for a year
• The Bossa Bars - the energy bar for menopausal women; a business Julie birthed during COVID

Tweetables

“Most women don't think about selling a company, they build it for flexibility or passion, but they don't think about the pot of gold at the end of the rainbow.” [0:04:51] -Julie Gordon White

“There's a lot of parallels and trying to do something that I think a lot of women lean into from a business perspective, especially from a product perspective: We try to meet the need that we have.” [0:21:18] -Cassandra Shuck

“To me that's what came out of COVID that it's time to go way beyond your comfort zone. Do something for the community that you love, add yourself and just knock it out the park, have some fun with it.” [0:38:55] -Julie Gordon White

Mentioned links

Julie Gordon White

Bossa Bars

Cassandra Shuck