Live Coaching and New Business Possibilities - Jessica Trimmer

As the pandemic continues to shape our reality, businesses have to adapt and be flexible to stay competitive. Small business owner, Jessica Trimmer, joins Cassandra for a live coaching session to explore how her branding and marketing company can serve client needs in a way that is reflective of the times. We hear more about Jessica’s business and how she aims to help small and medium size companies be recognized through personalized merchandise. Jessica opens up about her love of one-off, niche clients where she can express her creativity but understands that this is unlikely to keep her business afloat. Cassandra gets Jessica to reflect on how she might find opportunities in spaces like boutique hotels and gift boxes for virtual events where there is a balance of creative expression and consistent work. If you are feeling stuck on how to find opportunities for your venture or you would like some merchandise to help your brand stand out, be sure to tune in today!
Key Points From This Episode:
• Get to know Jessica and the branding and marketing business that she runs.
• How Jessica serves B2B and B2C businesses differently.
• Jessica’s pain points and wanting to hone in on her diverse customer base’s needs.
• The clients Jessica most enjoys working with.
• The geographic area Jessica currently serves and her focus on the local.
• Difficulties that Jessica faces from a cost standpoint and having a higher price point.
• Opportunities for Jessica to capitalize on the increase in virtual events and gift packages.
• The 1500 masks that Jessica produced when the pandemic hit!
Shareables:
“Considering we are moving to 100% virtual versus having a retreat or something similar, I know personally, for myself, and a lot of my clients are starting to send out more gift items to clients who sign up for them. So, I’m wondering, if there’s a way for you to branch into that?” — Cassandra Shuck [0:12:32]
“I’m excited that we have the opportunity to do the live coaching and maybe it will inspire
somebody else who’s listening to my nonsense to be like, ‘Hey, you know? Jessica and
Cassandra have met.’” — Jessica Trimmer [0:14:50]
Links Mentioned in Today’s Episode:
Cassandra Shuck
Cassandra Shuck Resources
Jessica Trimmer
Hotels by Hilton