What it's like being a woman in the gaming industry

04/17/23 • 39 min

Last year, it was reported that women accounted for 48% of gamers in the United States!

Despite this, the gaming industry is still very much male-dominated and games have been designed with men in mind for a long time.

While the tide may be slowly turning on this, with almost half of all gamers being female, shouldn’t we have more input and representation in the creative process?

In this episode, we sit down with Jacki Vause, Founder & CEO, Dimoso PR, to talk all things women in gaming, how to get into the industry and what she thinks the future of gaming will hold.

Jacki is the Founder and CEO of Dimoso PR, a London based integrated digital marketing and PR agency specialising in mobile games and technology.

Jacki launched Dimoso PR from London over 11 years ago. Now, it has a customer base from around the globe. Dimoso strives to work on the best and guarantees impactful results for all. From mobile games to tech startups, Dimoso has more recently moved into the metaverse with NFTs, blockchain games and Web 3.0.

Jacki is also extremely knowledgeable in all of these topics; she is a regular speaker at gaming and business conferences internationally. Jacki attends regular events, such as the Games Forum in London and Pocket Gamer Connects Helsinki where she moderated panels, as well as speaking at Pocket Gamer Connects Toronto last year in 2022.

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Last year, it was reported that women accounted for 48% of gamers in the United States!

Despite this, the gaming industry is still very much male-dominated and games have been designed with men in mind for a long time.

While the tide may be slowly turning on this, with almost half of all gamers being female, shouldn’t we have more input and representation in the creative process?

In this episode, we sit down with Jacki Vause, Founder & CEO, Dimoso PR, to talk all things women in gaming, how to get into the industry and what she thinks the future of gaming will hold.

Jacki is the Founder and CEO of Dimoso PR, a London based integrated digital marketing and PR agency specialising in mobile games and technology.

Previous Episode

Why you don't need a technology degree to get into tech

Having a degree is no longer a requirement for getting a job in technology – and it shouldn’t be holding you back!

There are thousands of roles that don’t ask for a technical degree, but might require to broaden your view of ‘traditional’ tech jobs.

With over 15 years of leadership experience, Carol Howley, Exclaimer’s Chief Marketing Officer, discusses how women looking to get into tech roles should expand their horizons beyond ‘traditional’ roles like coding and engineering.

Carol draws on her experiences leading teams at Canonical and SkyScanner, as well as working with NoCodeLab to support organisations looking to use low or no-code solutions on their websites. Carol’s experience in the technology industry and as a woman in tech demonstrate the ‘non-traditional’ roles available to women looking to get into tech careers.

Next Episode

Put your hand up!

One of the best pieces of advice Aishling Meyler has ever received in her twenty plus years working in data and technology is ‘put your hand up’. Always volunteer to get involved, even if you’re not entirely confident about the task in question. Taking on responsibility for projects can be career defining for women in STEM related industries.

In this podcast Aishling, who is Senior Director, Software Engineering, LexisNexis® Risk Solutions, Insurance, UK and Ireland will discuss the importance of stepping outside of your comfort zone to get further in a tech career, know that knowledge comes from making mistakes.

Working for LexisNexis® Risk Solutions, Aishling was fortunate to be involved in a Women in Tech mentoring programme set up by the business. She will cover how important mentoring has been for her career and one of her earliest mentors gave her this invaluable advice. Advice that has stuck with her to this day and still very much holds true.

Aishling will explain how taking this approach can mean employees will learn faster and the work they are given will be more interesting. She will stress that women should try not to worry too much about a title or money in the early days – they should just say ‘I can do that or I can learn to do that’ and career progression will almost certainly accelerate – even if there some failures along the way. Aishling will discuss her own experiences of pulling back projects from the brink and why they were also some of her biggest successes.

Aishling will conclude that the technology sector is facing major challenges in attracting women to apply for roles and it is therefore vital that employers go further to make roles appealing and support women coming into the sector. Mentoring is one way but so too is being part of initiatives to educate and communicate to women the opportunities that exist in technology.