How KeepCup inspired a global movement

08/06/20 • 39 min

Want to inspire a global movement? Scale your business world-wide and find the right kinds of people to partner with?
In the latest She Mentors episode we speak to entrepreneur and trailblazer, Abigail Forsyth, co-founder of KeepCup. We discuss the early days of designing and launching reusable coffee cups; the struggles of scaling; and lessons learnt along the way.
Abigail also speaks to COVID-19’s impact on the economy and advises business owners to be "brutally realistic about” what survival during this global disaster might mean.
We discuss:
👉 The early days of KeepCup
👉 Key partnerships & collaborations
👉 The struggles of scaling globally
👉 Copycats and trademarking
👉 The devastating impact COVID19 has has on the economy and environment
👉 Advice for business owners struggling during this time
About She Mentors

She Mentors is a mentoring platform for women in business. We are a purpose-driven community where everyone in our membership gives back 1 hour each month to help someone else. Want to be a part of an incredible movement? Become a member>>

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08/06/20 • 39 min

She Mentors - How KeepCup inspired a global movement

Transcript

Speaker 100:00:04.799

[inaudible]

Speaker 200:00:04.910

Hi and welcome back to the shaman toast podcast. My name is Allie Ady and today I'm chatting with Abigail Forsyth . The cofounder of keep cup. Most of you will already know about this brand, but for those of you who don't keep cup is a global movement that helps divert millions of disposable coffee cups from landfill every single day. And it all started in our hometown of Melbourne

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