
Learning More About The Economies Of Scale In Self-Storage - Herby Bowman
02/15/22 • 13 min
What does it mean to scale or partner with people continuously growing on a more significant level? Live from the Inside Self-Storage (ISS) World Expo 2022 in Las Vegas, Herby Bowman joins us in our booth to briefly talk about Store Space’s journey and success stories. Scalability is the theme, and we got you covered.
WHAT TO LISTEN FOR
Non-traditional ways of structuring deals
Store Space’s value proposition in the market
The entrepreneurial side of self-storage
Next-level play, geography wise
The importance of delegation and focusing on one’s strengths
RESOURCES/LINKS MENTIONED
Chis Harris https://www.linkedin.com/in/harrisstorespace/
Rob Consalvo https://www.linkedin.com/in/rob-consalvo-16a7474/
iStorage https://www.istorage.com/
ABOUT HERBY BOWMAN
Herby has been successfully growing brands for decades. In the mid-’90s working with hospitality brands like Days Inn, Howard Johnson, Ramada, and more recently with Choice Hotels’ brands. He has had success in many areas. He has closed well over 100 hotel deals with brands like Comfort Inn & Suites, Days Inn, Sleep Inn, MainStay Suites, and Suburban Extended Stay Hotels and has helped these systems grow into the ubiquitous names they are today. June 2019 brought new challenges in the self-storage sector, promoting Public Storage's newly created Third Party Management Platform. In late 2021, he joined Store Space Self Storage to guide their growth and development efforts. Since graduating from the University of Tulsa in 1991, he has flourished in brand development and product promotion. Beginning his career at Sysco Foods, he quickly moved into hospitality product sales, working for Guest Supply. While at Guest Supply, he led the charge to build the amenity program for Guest House International. After a stint in Franchise Development with HFS (now Wyndham), the world of pharmaceuticals beckoned. He spent several years promoting brands for Johnson & Johnson, Bayer, and Roche. Before returning to Franchise Development, he earned the coveted “CMR,” Missing the art of the large deal, he then transitioned back into the realm of Hospitality Franchise Development. Working with Choice Hotels International since late in 2007, I earned six consecutive President’s Club Trophies and was awarded two prestigious “Deal of the Year” awards. Currently, he is Store Space Self Storage’s Vice President of Strategic Partnerships.
CONNECT WITH HERBY
Website: https://www.storespace.com/
LinkedIn: https://www.linkedin.com/in/herbebowmanjr/
Email: [email protected]
CONNECT WITH US
Website: https://www.selfstorageinvesting.com/
Facebook: https://www.facebook.com/selfstorageinvesting
Twitter: https://twitter.com/SelfStorageGuy
LinkedIn: https://www.linkedin.com/in/scottameyers/
Youtube: https://www.youtube.com/user/SelfStorageInvesting
Instagram: https://www.instagram.com/self_storage_investing/
What does it mean to scale or partner with people continuously growing on a more significant level? Live from the Inside Self-Storage (ISS) World Expo 2022 in Las Vegas, Herby Bowman joins us in our booth to briefly talk about Store Space’s journey and success stories. Scalability is the theme, and we got you covered.
WHAT TO LISTEN FOR
Non-traditional ways of structuring deals
Store Space’s value proposition in the market
The entrepreneurial side of self-storage
Next-level play, geography wise
The importance of delegation and focusing on one’s strengths
RESOURCES/LINKS MENTIONED
Chis Harris https://www.linkedin.com/in/harrisstorespace/
Rob Consalvo https://www.linkedin.com/in/rob-consalvo-16a7474/
iStorage https://www.istorage.com/
ABOUT HERBY BOWMAN
Herby has been successfully growing brands for decades. In the mid-’90s working with hospitality brands like Days Inn, Howard Johnson, Ramada, and more recently with Choice Hotels’ brands. He has had success in many areas. He has closed well over 100 hotel deals with brands like Comfort Inn & Suites, Days Inn, Sleep Inn, MainStay Suites, and Suburban Extended Stay Hotels and has helped these systems grow into the ubiquitous names they are today. June 2019 brought new challenges in the self-storage sector, promoting Public Storage's newly created Third Party Management Platform. In late 2021, he joined Store Space Self Storage to guide their growth and development efforts. Since graduating from the University of Tulsa in 1991, he has flourished in brand development and product promotion. Beginning his career at Sysco Foods, he quickly moved into hospitality product sales, working for Guest Supply. While at Guest Supply, he led the charge to build the amenity program for Guest House International. After a stint in Franchise Development with HFS (now Wyndham), the world of pharmaceuticals beckoned. He spent several years promoting brands for Johnson & Johnson, Bayer, and Roche. Before returning to Franchise Development, he earned the coveted “CMR,” Missing the art of the large deal, he then transitioned back into the realm of Hospitality Franchise Development. Working with Choice Hotels International since late in 2007, I earned six consecutive President’s Club Trophies and was awarded two prestigious “Deal of the Year” awards. Currently, he is Store Space Self Storage’s Vice President of Strategic Partnerships.
CONNECT WITH HERBY
Website: https://www.storespace.com/
LinkedIn: https://www.linkedin.com/in/herbebowmanjr/
Email: [email protected]
CONNECT WITH US
Website: https://www.selfstorageinvesting.com/
Facebook: https://www.facebook.com/selfstorageinvesting
Twitter: https://twitter.com/SelfStorageGuy
LinkedIn: https://www.linkedin.com/in/scottameyers/
Youtube: https://www.youtube.com/user/SelfStorageInvesting
Instagram: https://www.instagram.com/self_storage_investing/
Previous Episode

Diversifying Your Business Model in Commercial Real Estate - Brandon Grebe
Developing real estate is a process, whether it’s a hangar, industrial, apartments, or self-storage. Brandon Grebe teaches us a valuable lesson in commercial real estate: being stubborn, taking the long route, and embracing the proper business discipline when doing deals. Be sure to pull out your pen and paper and list everything you want to remember.
WHAT TO LISTEN FOR
Benefits of doing feasibility studies in real estate through a 3rd-party firm
Focused asset classes in the commercial space to consider for investment
The value of managing business with the right experts
Current market trends to accommodate more flexibility and the economic cycle
The process of acquiring storage properties and effective exit strategies
RESOURCES/LINKS MENTIONED
FNL Airport https://www.flynoco.com/
National Storage Affiliates (NSA) http://www.nationalstorageaffiliates.com/
Preferred Regional Operators (PROs) https://www.nationalstorageaffiliates.com/about-nsa/meet-the-pros-and-corporate-brands
Inside Self-Storage World Expo | Las Vegas 2022 https://www.issworldexpo.com/en/Home.html
ABOUT BRANDON GREBE
Brandon Grebe is the principal partner at GYS Development LLC, which specializes in self-storage acquisitions and development. It co-manages the Blue Sky Self Storage brand and is a Grow Your Storage LLC division, a Texas-based property-management firm. Brandon focuses on expanding the company’s real estate portfolio by finding and acquiring new sites. He’s developed 20 sites in six states in the last six years.
CONNECT WITH BRANDON
Website: https://www.gysdevelopment.com/
CONNECT WITH US
Website: https://www.selfstorageinvesting.com/
Facebook: https://www.facebook.com/selfstorageinvesting
Twitter: https://twitter.com/SelfStorageGuy
LinkedIn: https://www.linkedin.com/in/scottameyers/
Youtube: https://www.youtube.com/user/SelfStorageInvesting
Instagram: https://www.instagram.com/self_storage_investing/
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Next Episode

Giving Back to the Community Through Self-Storage Investing - James Reid
We had James Reid, who dropped by our booth at the Inside Self-Storage (ISS) World Expo 2022 in Las Vegas. He shares a ton of golden nuggets regarding facilities conversion, getting started in the self-storage space, and the value of giving back. You don’t want to miss this.!
WHAT TO LISTEN FOR
Advice on how to get started in self-storage and conversions
Steps to promote community and inclusiveness when running development projects
Effective marketing strategies to help blow up the exposure of your facilities
Initiatives to give back to the community
ABOUT JAMES REID
James serves as the President of StorCo Storage. He is also an avid business investor in storage and has created a company for other like-minded investors to join on projects. He currently owns three locations of climate-controlled facilities in the St. Louis Metro area and Wood River, Illinois. He also has thirteen residential rentals in the St. Louis Metro area. Currently growing the StorCo Storage brand and looking for investors to join him, the goal is to have 500 locations worldwide in the next 25 years. At StorCo Storage, they get involved locally with different events and local market days. They want to come alongside communities and make a difference in each one.
CONNECT WITH JAMES
Website: https://www.storco.storage/
Youtube: https://www.youtube.com/playlist?list=PLyPW7EZ-tsii7PcsFxXjeHQwFNbRHBYP_
Facebook: https://www.facebook.com/groups/clubhouseinvestors/
Clubhouse: https://www.clubhouse.com/event/PYL8EZ1v
CONNECT WITH US
Website: https://www.selfstorageinvesting.com/
Facebook: https://www.facebook.com/selfstorageinvesting
Twitter: https://twitter.com/SelfStorageGuy
LinkedIn: https://www.linkedin.com/in/scottameyers/
Youtube: https://www.youtube.com/user/SelfStorageInvesting
Instagram: https://www.instagram.com/self_storage_investing/
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