Secret Sauce 365

• Where to get experience from
• The importance of surrounding yourself with the right people
• How to motivate and challenge salespeople
• Mergers & Acquisitions
• Real Estate Investments

In the latest episode of the Secret Sauce Podcast 365, we speak with Cardie Saunders, Corporate Development Executive at AEA Investors about some important topics in marketing your business.

From 2010 – December 2017, Mr. Saunders was CEO and Founder of eTemp®, a technology company disrupting the $220B commercial refrigeration industry. eTemp helped executives at major hospitality, retail, university and food service companies, reduce operating costs. Awarded 2015 Environmental Product of the Year, eTemp’s clientele includes over 30% of the Top 50 Hospitality Brands as well as the U.S. Dept of Defense.

From 2004 – 2009, Mr. Saunders successfully started, acquired and divested of businesses in a variety of industries, ranging from financial services to industrial contracting and green cleaning technology. Prior to 2004, Mr. Saunders was President of a $40MM HVACR wholesaler, where he performed a $7.5MM EBITDA turnaround and divested the stand alone subsidiary to three different acquirers. Prior to this, Mr. Saunders served as head of Sales & Marketing for a $170MM Carrier division of United Technologies where he grew market share, selling profit and sales by double digits in all categories, including launching the division’s first and profitable e-commerce site and being named United Technologies Emerging Leader in 2001. Prior to VP role, had continually escalating positions with UTC starting in Strategic Planning, Product Development and final position in M&A operations and sales due diligence role, sourcing and vetting distribution acquisitions as part of Carrier’s North American go to market shift.

Mr. Saunders strengths lie in entrepreneurial interfacing, deal sourcing and structure, clean and energy reduction technology, hospitality, industrial, troubleshooting, harvesting EBITDA and growth. His experience in both starting companies and managing in large organizations gives Mr. Saunders the entrepreneurial success and corporate background to creating and sustaining value.

• Importance of building and fostering business relationships
• Understanding the sales dynamic
• Why customer service is a lost art

• What are some password best practices?
• What is risk surface?
• Is multi-factor authentication needed?
• How does least privilege help secure your business?

• What you need to consider when your business needs to expand
• How can inflation impact your construction budget?
• How to deal with planning and zoning boards when you need permits
• How to improve your home and how to get value out of an addition

With nearly three decades of experience, Marc focuses his practice on business litigation, business counseling and the management of legal issues in crisis situations. Marc has extensive trial and appellate experience and is highly regarded as a creative and tenacious litigator. His advocacy spans a wide range of practice areas, including partnership and corporate conflicts, trade secret issues, real estate disputes, shareholder and franchise matters, employment issues, trust and estate matters as well as other complex commercial disputes with an emphasis on high stakes litigation. For more than 25 years, Marc has applied razor-sharp instincts to jury and non-jury trials, provided perceptive appellate advocacy, made abundant appearances for emergent relief on “bet-the-company” litigation and shrewdly negotiated favorable settlements for countless clients. Marc also routinely supplies ongoing business counseling to a diverse clientele that includes entrepreneurs, closely held family businesses, automobile dealerships and real estate and technology ventures. Marc has appeared in federal courts throughout New Jersey and New York, and in the Superior Courts of New Jersey in nearly every county. He has served as lead counsel in matters throughout the New York metropolitan area and across the U.S., including California, Kansas, Nebraska, Nevada, Pennsylvania and Vermont. Marc has also appeared as a panelist in forums for the legal profession, written articles on hot topics in business litigation and provided legal commentary on local television news broadcasts.

Prior to joining Fox, Marc was a partner and led his practice group at a New Jersey law firm. He also previously worked as a law clerk for The Honorable Serena Perretti, Superior Court of New Jersey, Law Division, assisting in both criminal and civil matters. Beyond Fox Rothschild

Marc was elected President of the Essex County Bar Association, the state’s largest county bar, and has served as Chair of the New Jersey State Bar’s Federal Practice and Procedure section. Additionally, Marc has actively served as Chairman or President of several nonprofits, including the North Jersey Business Council and Parkinson’s Heros, Inc.

• LinkedIn: linkedin.com/in/marc-j-gross-57532b1/