Farmers and Latinos for Trump | Leyla Santiago

Leyla Santiago, a proud Latina with Puerto Rican roots, lives in Trump turf, as she calls it. “My neighbor has a big sign that says Farmers for Trump. There's a huge sign downtown that basically says F@#k Joe Biden right across from the church, by the way.”

For many Americans, the rural countryside is the 'real' America. Trump and his team have been hugely successful in crafting the image of rural life as something that is pure America; untainted and disrespected by outsiders, liberals and urbanites.

Yard signs are always a surefire way to gauge political persuasion in a community. Leyla’s green leafy nook of the country, which is forty-five minutes away from the nearest store, wears its pro-Trump heart on front yards.

“I think there is very much this us versus them mentality,” she says. “It's two Americas and one that is not easily understood. And so I think a lot of farmers that are for Trump will tell you that they want to vote for someone that's a little out of the box, somebody that understands them because they do feel that us versus them.”

Latinos for Trump

Trump has promised to be tough on immigration. It might just be the one issue that gives him the presidency for the second time and it could well be that Latino men in swing states are the ones to give it to him, even though Trump has used divisive language to describe South Americans coming across the southern border.

I asked Leyla why many Latino men have moved right and support Trump’s hardline threats on immigration even though he’s used racist tropes to describe them?

As a Latina woman with Puerto Rican background, Leyla says the Latino communities in the USA are a blend of different people in different places. “When he says they're coming over the border and they're not bringing their best, they're bringing the rapists and the criminals. Cubans don't consider themselves Mexicans, Puerto Ricans don't consider themselves Mexicans. And so it's a little bit like, yeah, he's talking about Latinos, but he's not talking about me.”

Crucially, she says the Republicans messaging on the economy and inflation really connects to many Latinos who have a historical and personal dislike of leftist dictatorships. “They really targeted those Cubans in Miami by putting out things like Biden is a socialist, right? You say socialism to a Venezuelan or a Cuban that has a voting registration card in the US and those are fighting words, right? Like that is fear.”

Chapters

00:00 Understanding Rural America: Yard signs in Virginia
02:49 The Politics of Identity and Belonging
06:06 The Role of Media and Journalism in Politics
08:59 Latino Voters: Shifting Allegiances and Perspectives
12:13 The Disconnect: Language, Identity, and Voting Behavior
14:57 Young Voters: The Key to the Future
18:11 The Evolution of Journalism

Keywords

Rural America, Politics, Identity, Latino Voters, Media, Journalism, Young Voters, Trump, Harris, Election 2024

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